Personal Research

Feminism and...?

Life Cycle of a product

For D1 Meet topics of discussion

Target Audience - with Research

Ownership and Credit: Outlining who owns the intellectual property (IP) of the creative work and how contributors will be credited. This can include how profits or royalties are divided if applicable.

Vision and Goals: Aligning on the overall creative direction and objectives for the project. This ensures that everyone is on the same page about the tone, style, and purpose of the work.

Conflict Resolution: A method for resolving disagreements that may arise during the creative process, helping to keep the project on track even when tensions develop.

Timeline and Deadlines: Setting clear milestones and deadlines to keep the project moving forward.

Skills - Story Boarding? Storytelling,

Curatorial

Visual Design

Spatial Design

Narrative Design

Modelling, Rendering, Film Production

Designer

Producer

The Real Price Tags

Projections mapping on clothes

https://cn.gii.tw/report/sky1510406-fast-fashion-market-size-share-growth-analysis-by.html?utm_source=chatgpt.com

Globally, the main consumers of fast fashion are indeed women. According to market research reports, female consumers dominate the fast fashion market. For example, a report published by market research firm SkyQuest states that female consumers hold a significant share of the fast fashion market by gender.

2. Gender Composition of Fast Fashion Producers

https://www.thepaper.cn/newsDetail_forward_8138232?utm_source=chatgpt.com

The labour force in the production segment of the fast fashion industry is mainly provided by low-income female workers. According to the International Labour Organization (ILO), the majority of workers in textile factories in developing countries are women, who often work in poor conditions, receive low wages and have no protection of their rights. This phenomenon has been criticised as a ‘new form of gender oppression’, which conflicts with the core feminist goal of eliminating gender inequality.

3. Fast fashion leads to consumerism and gender roles.

Consumerism and gender roles: Fast fashion encourages over-consumption by frequently introducing new styles, especially for female consumers. This marketing strategy may exacerbate social expectations of women's appearance and fashion, reinforcing gender stereotypes.

The fact that the main consumers of fast fashion are predominantly female is closely related to the socio-cultural shaping of women's consumption behaviour. However, there are many environmental, gender and social sustainability issues associated with this consumption pattern that need to be analysed and addressed through a gender lens. Feminism can drive change in the fast fashion industry by advocating for a more inclusive and sustainable fashion culture.

3.1 Consumerism and ‘appearance anxiety’:

Fast fashion amplifies women's anxieties about appearance management through its rapidly changing trends and ‘affordable luxury’ positioning. The notion that ‘fashion must be constantly updated’ promotes consumerism, which contradicts the feminist concept of ‘self-acceptance’.

3.2 Empowerment or Dilemma?

Some feminists believe that fashion can be used as a tool for women to express themselves and achieve empowerment, for example, by choosing clothes that match their own style to boost their self-confidence. On the other hand, fast fashion overemphasises the importance of ‘outward appearance’, which may reinforce gender stereotypes.

4. How Fast Fashion Influences Gender-Neutral Fashion

Fast fashion brands have tried to cater to gender non-binary and LGBTQ+ consumers in recent years, but there are some problems with this:

- Commercialisation of gender-neutral fashion: The ‘gender-neutral’ collections in fast fashion are sometimes criticised for lacking diversity and being a marketing tool rather than being truly gender-inclusive.

- Exploitation of niche groups: The fast fashion business model may disguise its exploitation of niche cultural symbols by appearing to be inclusive, without truly serving or respecting these groups.