- Marketing Approach:
Hire temporary expert staff for the initial start up, to design the website. This would save staffing costs. The business should contact the brands stocked in store to gain access to the original photos of the products to use on their website. By creating a Facebook page Mouki Mou has insight into analytics to view the age, gender and location of visitors to their page. 

2. Lack of Technological Skills: May lose customers due to the fact that many indivdiuals are not competent technology users. This could therefore mean potential sales are decreased and lost.
- Marketing Approach: Keep the physical store for those who are not competent. Make your target market a younger audience to avoid lost sales.
3. Time: Implementing a new system can be extremely timely and take already limited hours away from the businesses current business functions.
- Marketing Approach: Hire a professional and allow the business to continue focusing on their competitive advantage
4. Security: Customers may be hesitant to purchase goods online due to identity theft.
- Marketing Approach: Liase with banking authorities to ensure secure banking occurs with purchases. Also invest in good software that will help to protect customer information.
5. Increase Customer Base (cannot keep up): Although increased exposure will increase sales and therefore revenue, however this means your manufacturing will have to increase substatially to meet demand. Your business may not have the staff, space or funds to carry this out.