My stunning wall by siwen wang https://padlet.com/stacey233333/IDM INFT1014 Introduction to Digital Media - Assignment 1 en-us 2020-02-23 23:30:14 UTC 2023-02-08 17:17:18 UTC hello@padlet.com https://padlet.net/icons/png/1f469-1f4bb.png Week 1 Feb 24th stacey233333 https://padlet.com/stacey233333/IDM/wish/449223217 Feeling about this course:
IDM seems an interesting course as we are able to get access to some new technologies and software, such as VR equipments, Adobe premiere etc.

As we go through the assignments, I would be able to have a better understanding of promoting (by brainstorming and researching), make and edit a promotional video, and how to create and encode for a website.

I am so excited and looking forward to the final product by the end of the term.
]]> 2020-02-23 23:31:37 UTC https://padlet.com/stacey233333/IDM/wish/449223217 Week 1 Feb 24th stacey233333 https://padlet.com/stacey233333/IDM/wish/449232380 80 Possibilities of Advertisement

-Public events/ campaign/activities
Fringe shows
Superloop car racing
Adelaide Festival
Royal Adelaide Show
Parade
Color Run
election
conference
wedding
celebration


-Brand

 McDonald's
 KFC
 Foodland
 Coles
 Ikea
 Dior
 Givenchy
 Swaroske
 Tiffany
 Pandora
 Dove
 Cocacola /Pepsi
 

-Product

 car
 smartphones
 cosmetics
 perfume
 dairy
 drinks
 snacks/confectionary
 furniture
 commodity

-Apps
social networking software
games
Uber 
Uber Eats
music/video player
office and learning
navigation
shopping
banking 
 

-Public services/messages

 (nonprofit/raise social awareness to:)
 LGBT

 drug control
 smoking ban

 preserve historical and cultural heritage
 world peace (against war)
 protection of environment
 energy saving
 quit gambling
 stop racism
 teenagers wellbeing
 road safety
 food safety
 raise donations
 care for the elderly
 care for people with disabilities
 donate blood
 guide dog
 water conservation
 action to combat privacy (protect copyright ownership)
 cherish life
 school violence
 domestic violence
 cyber violence
 keep quiet in library
 flush water after use
 adopt rather than buy

-Occupations
child-minder
designated driver

-Services
housekeeping
gardening

-Enterprise
real estate
bank
insurance company
travel agency
restaurant
gym
cinema
shopping centre
grosery
cafe
bar
toggery
boutique
barber shop
florist

-Organisation
animal protection institute
study Adelaide organization

-Locations/Attractions
Cleland Wildlife conservation
Rundle Mall
Windy Point Lookout & restuarant

-Other in specific
website
books
current affairs(Coronavirus)
City Propaganda
documentaries
movie trailer
lost and found
joining membership
loan
attract investment

]]> 2020-02-24 00:15:30 UTC https://padlet.com/stacey233333/IDM/wish/449232380 Impressive Promotional Videos stacey233333 https://padlet.com/stacey233333/IDM/wish/449239104 Example 1]]> 2020-02-24 00:48:42 UTC https://padlet.com/stacey233333/IDM/wish/449239104 Impressive Promotional Videos stacey233333 https://padlet.com/stacey233333/IDM/wish/449248992 Example 2]]> 2020-02-24 01:26:31 UTC https://padlet.com/stacey233333/IDM/wish/449248992 Impressive Promotional Videos stacey233333 https://padlet.com/stacey233333/IDM/wish/449253350 Example 3]]> 2020-02-24 01:41:11 UTC https://padlet.com/stacey233333/IDM/wish/449253350 Impressive Promotional Videos stacey233333 https://padlet.com/stacey233333/IDM/wish/449256363 Doritos 1]]> 2020-02-24 01:49:31 UTC https://padlet.com/stacey233333/IDM/wish/449256363 Week 2 March 2nd stacey233333 https://padlet.com/stacey233333/IDM/wish/452673050 Techniques for ad campaign
-speeding or freezing time for ads
-main character does not to be man or man perspective
-reverse time
-using twist to trick and suprise audience
-pacing, slow motion, camera angle]]> 2020-03-01 22:49:45 UTC https://padlet.com/stacey233333/IDM/wish/452673050 Impressive Promotional Videos stacey233333 https://padlet.com/stacey233333/IDM/wish/452688815 Doritos 2]]> 2020-03-02 00:05:46 UTC https://padlet.com/stacey233333/IDM/wish/452688815 Inspiring short film stacey233333 https://padlet.com/stacey233333/IDM/wish/452713960 A really touching film with smart storytelling techniques, surprise the audience with unexpected results. ]]> 2020-03-02 01:34:53 UTC https://padlet.com/stacey233333/IDM/wish/452713960 Week 4 Mindmap for creating my promotional video stacey233333 https://padlet.com/stacey233333/IDM/wish/578937495 2020-05-18 05:21:21 UTC https://padlet.com/stacey233333/IDM/wish/578937495 Target audience stacey233333 https://padlet.com/stacey233333/IDM/wish/578942634 2020-05-18 05:26:52 UTC https://padlet.com/stacey233333/IDM/wish/578942634 Week 5 Annotated Bibliography stacey233333 https://padlet.com/stacey233333/IDM/wish/593298991 1.
Choi, H., Lim, S. & Jeong, C. New promotional video technique utilizing augmented reality and popcode. Multimed Tools Appl 75, 15311–15326 (2016).<http://dx.doi.org.access.library.unisa.edu.au/10.1007/s11042-014-2272-z>

This article provides a new technique to promote my product, with the introduction of a brand new term called 'Popcode'. The 'Popcode' is an advanced concept based on QR codes, which has the capability to attract attention by facilitating realistic experiences using augmented reality, instead of virtual reality.

2.
Messaris, P 1997, Visual persuasion: the role of images in advertising, Sage Publications, Thousand Oaks, Calif, pp. v-xxii.
<http://dx.doi.org.access.library.unisa.edu.au/10.4135/9781452233444>

The chapters of this book has explored that the visual advertising will be more persuasive than others. However, people tend to purchase the service or the produce when they see the ads on the television or social media.
It also provides useful research on combining reality and fantasy to persuasive the consumers than when you use this products or services you will feel or be like someone else. Also, the different characters have they own language that can easily distinguished. Therefore, choose a character that is matched to the information that you want to present the products or services to the audiences, in order to convince them.
When the target audiences that have involves different gender, ages, and cultures, we need to be more consideration for the others. The icon and the symbol need to characterized in some form of similarity or analogy.
Apply it to my promote video, the target audiences will be multi-cultured, mixed gender, and age from 18 and over.

3.
Lichtlé, M-C 2007, ‘The effect of an advertisement's colour on emotions evoked by attitude towards the ad: The moderating role of the optimal stimulation level’, International Journal of Advertising, vol. 26, no. 1, pp. 37–62.
<https://doi-org.access.library.unisa.edu.au/10.1080/02650487.2007.11072995>

This article discusses that the colour can be used effectively on the emotion of the audiences. The colour will always be representing the brand attribute. Using different colours can affect one's attitude and engender on an individual's emotional reaction. The authors had outlined the patterns and rules of how to combine those colours together to achieve an impressive outcome.
Moreover, it is also indicated that an effective ad should be considering varied colour with consistency throughout the whole process. For instance, when we use red and blue tonality will have a different effect on the pleasure aroused by the ad. 'Lightness and Pleasure are positively correlated, as are saturation and pleasure' (Lichtle, 2007).
By applying those insights into my promotional video, the main colour will be a warm tone, which is the color of food and fire. In order to attract the audiences recreation, true blue will be used to highlight the brand throughout the video.

4.
Sabherwal, V 2011, ‘restaurants have become outlets for some of the most creative interiors in the world...’, Architecture + Design, vol. 28, no. 5, pp. 94–99.
<https://search-proquest-com.access.library.unisa.edu.au/docview/896478453/?pq-origsite=primo>

In this article, the author demonstrates the importance of interior design through examining the decoration of various restaurants. According to the author 'A wonderful sense of theatre has been thrown into the mix; lighting plays a major role in defining the atmosphere of a restaurant today. Inside, it flatters both the restaurant design and its diners, outside, it 'advertises' the restaurant by night.', lighting is an important element that I need to consider and emphasize in my video.

5.
Kutz, O "Buy It." Caterer & Hotelkeeper, no. 260, 29 Apr. 2011. Gale General OneFile, Travel Weekly Group Ltd.
<https://link-gale-com.access.library.unisa.edu.au/apps/doc/A256691801/ITOF?u=unisa&sid=ITOF&xid=98ac97db.>

This piece of article briefly and concisely talks about how should restaurant to better equipped to attract customers, in relation to the dining habits of diners these days. As it is addressed, a barbeque and summer dining offering gives outlets an opportunity to add interest and seasonality to their existing menus and, advertised correctly, can generate greater footfall and create a unique selling point for their outlet. Therefore, when it comes to shoot my video, I should specifically have some shots on those catering services if available.

]]> 2020-05-25 16:52:25 UTC https://padlet.com/stacey233333/IDM/wish/593298991 Target Audience stacey233333 https://padlet.com/stacey233333/IDM/wish/593489669
  • Age - people who are over 18
  • Job - people from all walks of life, may specifically welcomed by night shift-workers due to the opening hours.
  • Income - people who have certain purchasing power, thus can afford the payment
  • Location - residents in Adelaide, mainly those who live close to Adeiaide CBD
  • Dining need - Diners who in demand of work socials, family affairs, alfresco parties with friends  or dinner parties.
  • Drink preferences - customers whoever wants a drink, whether it is alcoholic or non-alcoholic,There may be some customers who in favor of their signature wines and cocktails.
  • Dietary and eating habits - whoever dine in for a full meal of starters, mains and desserts, or just walk in for a snack
  • Ambience and decor preference - those who enjoy a lounge-like and subdued atmosphere, of where it is deluxe furnished with a fancy feel.

    • ]]>     2020-05-25 19:08:37 UTC https://padlet.com/stacey233333/IDM/wish/593489669     stacey233333 https://padlet.com/stacey233333/IDM/wish/593489842 2020-05-25 19:08:45 UTC https://padlet.com/stacey233333/IDM/wish/593489842 Synopsis of my video stacey233333 https://padlet.com/stacey233333/IDM/wish/593598877 The indoor decoration and the outside enviourmont. 
    The vibrant color of the lounge
    The homely feel and the beautiful food
    Chief cooking and preparing the food.
    Beautiful seafood with vegetables served by the waiter.]]>     2020-05-25 20:32:05 UTC https://padlet.com/stacey233333/IDM/wish/593598877     Color Palette stacey233333 https://padlet.com/stacey233333/IDM/wish/593630101 According to the interior color scheme of the bar, these colors will be mainly used throughout my video. ]]> 2020-05-25 20:59:14 UTC https://padlet.com/stacey233333/IDM/wish/593630101