Fondamentaux CM//2J// Oct 2021 by Mathilde Pasty

Fondamentaux CM//2J// Oct 2021 by Mathilde Pasty https://padlet.com/pastymathilde/FCM2J Conçu en complément du support Cégos - les temps forts de la formation en-us 2021-10-27 08:22:43 UTC 2026-03-17 03:11:42 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png Mathilde Pasty mvpasty@gmail.com pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572850 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572850 Nouveautés facebook pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572854 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572854 Faire un Live Multi rseaux sur les RS pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572855 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572855 Comment créer un Podcast pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572856 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572856 facebook rentrée 2021 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572857 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572857 Creer un post instagram avec Canva pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572858 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572858 Nouveautés Instagram pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572859 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572859 Nouveautés Twitter https://twitter.com/i/broadcasts/1vAxRwbaevPKl pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572860 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572860 Nouveautés Linkedin pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572861 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572861 Snapchat teste les Brand Profiles pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572864 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572864 Linkedin Marketing Labs pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572865 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572865 Youtube pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572866 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572866 Le programme des 2J pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572868 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572868 Se presenter pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572870 Votre Prénom, Votre entreprise, Vos attentes sur ces 2 jours]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572870 Support de stage pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572872 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572872 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572873 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572873 Etapes Clés / synthèse pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572874

1 -Faites un Audit / benchmarck de votre univers : Type dignostique 3C-> SWOT
2- Définissez votre audience cible#persona

2 - Créez vos espaces
3- Réfléchissez à votre charte réseaux sociaux + gouvernance de crise su necessaire
3- Outillez vous Social Dashboard / outils de veille & outils de pilotage projet

4 - Content is King -> Stratégie éditoriale + contenus:quelle promesse pour interresser vos cibles & durer..

5- Concentrez-vous sur quelques réseaux sociaux clés

6- Organisez vous
7 - Déterminez vos KPI & Mesurez vos résultats

8 - Ajustez vos tactiques
9- Faites connaitre vos actions / valorisez vous progrès & succès en Interne
10- Pédagogie et embraquement des autres / comex etc

]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572874 Diagnostic pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572875 De ce diagnostic, appelé aussi 3C, comme Company (marque ou entreprise), Concurrence et Communauté (cibles de communication), on obtient les éléments pour définir une stratégie médias sociaux pertinente et plus efficace.
https://www.marketing-strategie.fr/2015/06/22/diagnostic-medias-sociaux/]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572875 Digital et RS en France en 2021 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572877 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572877 Métiers du Digital en vidéo pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572878 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572878 RS France pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572879 BREF / en vidéo]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572879 l'histoire des RS en Vidéos pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572880 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572880 Digital en France 2021 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572881 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572881 Parcours d'achat B2C pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572882 Consulter Vidéo / séminaire Adobe]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572882 Données Monde Avril 2020 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572883 Focus page 40 +]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572883 Funnel Digital pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572884 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572884 Faire sa veille RS / Webmarketing pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572885 Publigeekaire, Le blog du CM, Mashchable, Wired, JDN, Creapills, daniel Bo, Joe Puzzili, Hub Institute,]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572885 Débat pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572887 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572887 Outils pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572889 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572889 analytics / natifs / gratuits / tous réseaux pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572890 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572890 Creer son podcast en video pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572891 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572891 5 outils pour créer son calendrier éditorial pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572892 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572892 La veille sur les RS en Vidéo pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572893 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572893 les incontournables pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572895 Hootsuite, canva, Buffer etc]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572895 Boite à outils du CM pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572896 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572896 Création de vidéos pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572897 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572897 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572898 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572898 Partage de slides pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572899 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572899 Outils du Community Manager pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572900 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572900 Liste D'outils pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572901 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572901 Hootsuite demo vidéo pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572902 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572902 Ranking Audience RS pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572904 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572904 BREF : panorama des RS pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572906 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572906 RS en BREF en 2020 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572907 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572907 Usages Medias / Réseaux / generation pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572909 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572909 Harris Social Life 2019 // Social personae pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572910 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572910 Panorama Réseaux 2020 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572911 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572911 Chiffers clés 2021 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572912 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572912 RS en France à l'heure du Covid : Messageries en hausse pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572913 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572913 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572914 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572914 RS FRance /: BREF pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572915 Facebook pour les plus de 45 ans ;
Instagram pour les 25-45 ans ;
Snapchat pour les 15-25 ans ;
TikTok pour les moins de 15 ans ;
LinkedIn pour les cadres et assimilés ;
Twitter pour les journalistes et personnalités publiques ;
Pinterest pour les femmes ;
Twitch pour les gamers…]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572915 RS France pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572916 BREF / en vidéo]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572916 Digital en France 2021 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572917 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572917 Post Parfait Facebook pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572919 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572919 Best of animation facebook pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572920 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572920 Le Post parfait FCBK pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572922 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572922 Post Instagram parfait pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572923 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572923 Différents formats Instagram, reels, IGTV etc pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572925 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572925 5 générateurs pour trouver les meilleurs #instagram pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572927 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572927 Tweet parfait pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572928 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572928 Moments Twitter pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572929 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572929 Post parfait Linkedin pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572931 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572931 Bonnes pratiques linkedin pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572932 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572932 Ex Story Snapchat pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572933 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572933 Linkedin best Practises pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572934 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572934 Snapchat pour les marques pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572935 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572935 Snapchat / AR/ E commerce pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572938 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572938 Comprendre TikToK pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572939 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572939 Best Practicses Tik Tok pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572940 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572940 Comprendre TikToK pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572941 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572941 Choisir ses KPI pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572946 L'approche MACRO ]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572946 KPI pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572947 TO DO :
Quels indicateurs en fonction de vos objectifs ?

]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572947 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572948 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572948 Check In / Usages partie 1 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572949 Cliquez en dessous]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572949 Etape 1 de la stratégie = Atelier: Benchmarck / Rapport d'étonnement pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572954
Contribuez svp Via Padlet
https://padlet.com/pastymathilde/audit

en mettant SVP votre prenom + entreprise (s) choisie(s)

En solo

Choisir une entreprise / marque B2B / B2C

La votre, un concurrent ou une proposée en fin de ce post ou autre ??

Durée : 30 minutes+ re médiation de 2 ou 3 cas

Question : Audit -analyse/ rapport d'étonnement tous réseaux sociaux
- partir de google -> Site et plug in sociaux
- quels RS ? aller sur ls RS
- votre compréhension de la cible, des enjeux ( com institutionnelle, commerciale, relation client etc) et donc du choix des réseaux
- quels KPI ( Données quanti observées ex Nb abonnés / fans, interactions, Best of Post etc)
- est ce le même contenu sur tous les réseaux ? ou different ? en quoi ?
- engagement sur les RS ( y a t il bcp d'interactions, profondes ou légères ???)
- quelles mécaniques d'animation éditoriale / quels contenus fonctionnent les mieux ?? Pourquoi ?
- Synthèse : votre avis / ce qui marche et comment optimiser

Exemples :
B2C

Veja
https://www.e-marketing.fr/Thematique/cross-canal-1094/Breves/Brand-Content-du-Storytelling-au-Storyliving--351753.htm

Oasis
https://www.youtube.com/watch?time_continue=3&v=FjYJDqOfo78&feature=emb_logo

Candia : Les laitiers responsables
https://www.ladn.eu/adn-business/experts-metiers/branding/image/design-global/case-study-candia-reinvente-faire-face-nouvelles-marques-engagees/

Lego
https://image.slidesharecdn.com/legoseriousplay-140516235522-phpapp01/95/cocreation-on-speed-with-lego-serious-play-29-638.jpg?cb=1400284766

Epices Rollinger
https://www.epices-roellinger.com/fr/taxons/melanges-epices

Nike Mc Fly

Gatorade

Netflix

L'occitane
https://www.youtube.com/results?search_query=l%27occitane+brand+content

Yves Rocher

Ligier

B2C

Philipps Lighning

Steelcase 360°
https://testconso.typepad.com/brandcontent/2013/10/best-of-brand-content-steelcase-et-lespace-de-travail.html

]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572954 Brain Storming // Contenu pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572959 1- REX
Promesse

Réalisation

Perception

Persona
-

Why :

Arc partenarial : nouvel acteur a intégrer ???
+ salon go entrepreneurs

2-PERSONA

Claim : des pairs se parlent entre elles

Douleurs / Freins

Accélérateur / Bénéfices ;

Format contenu :

Experience et interactions
Implication/ interaction
-
3- INSIGHT
Plafond de de verre

4- PROMOTION / soutien Pub
mediatisation
Orgagique + Dark Post / Paid

]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572959 Faire sa veille & repartager sur les RS pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572961 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572961 Atelier : Calendrier éditorial pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572963 30 minutes puis re mediation

1 semaine ou 1 mois type
penser à la part de contenu propriétaire ( commerciaux, recherche ou rse etc) , UGC et curation
Multi réseaux ou mono reseau en onction de ce que vous utilisez

En utilisant les template mis a disposition sur le padlet
ou en créant gratuitement un compte sur Trello et en vous inspirant de l'exemple ci dessous
https://trello.com/b/IP3MvqYp/template-content-calendar]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572963 Templates pour gagner du Temps sur les RS pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572964 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572964 Modele calendrier redactionnel pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572966 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572966 Atelier / Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572968 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572968 Exemples Stratégies RS pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572974 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572974 Best Cases / Nestle & relation client pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572975 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572975 Best Case en Vidéo : le Slip Francais pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572976 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572976 Karcher best case pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572978 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572978 Modele Charte Modération RS pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572979 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572979 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572980 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572980 Tendances pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572981 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572981 5 tendances a suivre en 2021 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572982 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572982 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572983 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572983 RS en France à l'heure du Covid : Messageries en hausse pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572984 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572984 Tendances RS 2021/ Vidéo 40 min pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572986 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572986 Etapes de la stratégie pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572988 https://blog.digimind.com/fr/insight-driven-marketing/les-13-etapes-pour-reussir-votre-strategie-de-content-marketing]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572988 Contenu / Funnel pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572990 TO DO : Ventiler le contenu Vs étapes du Funnel Digital et expliquez

Quels contenus VS Etapes du parcours # Funnel Digital]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572990 Atelier : Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572991 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572991 Rappel : C'est quoi un Persona pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572992 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572992 Persona pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572993 https://www.ideagency.fr/blog/template-persona-marketing]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572993 Sweet Spot Editorial pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572994 YT : Joe Pulizzi
-> 7.30 min
https://www.youtube.com/watch?v=4xcgf_1ZsNU

Définir / affiner son sweet spot… Dans quel domaine êtes-vous le meilleur ? le leader ? Qu’est-ce qui rend votre offre / positionnement remarquable ? Cela vous permettra de définir votre sweet spot et de mettre en place des contenus uniques.

TO DO :
1. Trouver / Enoncer 5 Thématiques / Pilliers éditoriaux : ]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572994 Quelques formats engageants sur les RS pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572995 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572995 Social Content Matrix pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572996 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572996 Ressources + exemples creation de contenus engageants pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572997 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572997 Synthese Charte editoriale pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572998 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572998 Modele calendrier editorial pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847572999 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847572999 Content Matrix pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573006 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573006 Podcasts pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573011 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573011 Arbre decision crise / EX1 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573012 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573012 Charte Réseaux Sociaux Fondamentaux pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573014 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573014 Charte de modération pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573015 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573015 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573016 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573016 Outils Dashboards pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573018 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573018 Crise e reputation / Arbre de decision + pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573019 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573019 Outils / Agorapulse / barometer / Faites un test pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573020 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573020 e reputation pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573021 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573021 E reputation Do's pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573023 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573023 E reputation / exemple de gestion d'incident pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573024 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573024 Faire sa veille RS / Webmarketing pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573025 Publigeekaire, Le blog du CM, Mashchable, Wired, JDN, Creapills, daniel Bo, Joe Puzzili, Hub Institute, Presse-citron, Petit Web, ]]> 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573025 La veille sur les RS en Vidéo pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573026 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573026 Veille / Feedly pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1847573027 2021-10-27 08:22:43 UTC https://padlet.com/pastymathilde/FCM2J/wish/1847573027 Rappels pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1850544018 2021-10-28 06:47:49 UTC https://padlet.com/pastymathilde/FCM2J/wish/1850544018 RS // B2B// Social seling pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1850548204 2021-10-28 06:50:08 UTC https://padlet.com/pastymathilde/FCM2J/wish/1850548204 1. minute Web 2021 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1850753689 2021-10-28 08:45:33 UTC https://padlet.com/pastymathilde/FCM2J/wish/1850753689 Passer aux nouvelles pages pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1852196569 https://www.facebook.com/business/help/294498964994409?id=418112142508425]]> 2021-10-28 18:46:28 UTC https://padlet.com/pastymathilde/FCM2J/wish/1852196569 Tracking concurrents via Fcbk pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1852205430 2021-10-28 18:51:07 UTC https://padlet.com/pastymathilde/FCM2J/wish/1852205430 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1852214285 2021-10-28 18:55:59 UTC https://padlet.com/pastymathilde/FCM2J/wish/1852214285 pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1852218755 Créatifs studio et maj de sept 2021]]> 2021-10-28 18:58:35 UTC https://padlet.com/pastymathilde/FCM2J/wish/1852218755 Statistiques de groupes facebook pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1852223259 2021-10-28 19:01:06 UTC https://padlet.com/pastymathilde/FCM2J/wish/1852223259 Statistiques des groupes facebook pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1853317672 2021-10-29 06:31:55 UTC https://padlet.com/pastymathilde/FCM2J/wish/1853317672 Business Suite Vs facebook manager pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1853328351 2021-10-29 06:40:06 UTC https://padlet.com/pastymathilde/FCM2J/wish/1853328351 Facebook Creator's studio pastymathilde https://padlet.com/pastymathilde/FCM2J/wish/1853329368 2021-10-29 06:40:55 UTC https://padlet.com/pastymathilde/FCM2J/wish/1853329368