Notes for the presentation by EMRE ÇALIŞKAN https://padlet.com/emrecaliskan/ws6c2eh1hfikaz9g Conçu pour être facile à utiliser et aider à la créativité en-us 2020-04-16 18:24:25 UTC 2020-04-19 15:26:55 UTC hello@padlet.com Beauty in men emrecaliskan https://padlet.com/emrecaliskan/ws6c2eh1hfikaz9g/wish/511388519 In 1990 only 4% of men using product of beauty, today 50%
Beauty become a prerequisite in social status, in acceptance : synonym of positive image 
è For the men, it is associate to sport & nutrition 
 
In fact, men have a complete assortment just for them
The best seller is all-in-one product because they like to take care of themselves but without nuisance 
 
Similar to women product price 
 
Man who work at L’Oréal Paris in marketing
Increase of 26% of the product of beauty for men since 5 last years 
Best seller in France in L’Oréal = moisturizer for designer stubble 
Average basket in France = 40 € per yer against 25 € some years ago
Behind the woman market but a lightning increase of man market 
4th world market for beauty hygiene with 16.7 billion euros
Footballer is like the image of the perfect man for instance CR7
Reason of the increase of the market for beauty hygiene 
è First discrimination : beauty, in fact men want to success in their career
 
But men do not yet fully assume, long process
Marketing techniques to sell = choice of words & difference between product for women and for man  

Source : https://www.youtube.com/watch?v=2L610FvnKpg
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