How do we find new ways to market to media savvy consumers that may not simply acknowledge copyright, single source experts, or businesses that want to control information and maintain hierarchical structures? by Bohannon Smith

How do we find new ways to market to media savvy consumers that may not simply acknowledge copyright, single source experts, or businesses that want to control information and maintain hierarchical structures? by Bohannon Smith https://padlet.com/bs3914/wrghyrs2x07e As professional writers we must accept that we live in the world of “Participatory Culture and the Experience Audience”. Warschauer & Grimes (2008) in the article “Audience, Authorship, and Artifact: The Emergent Semiotics of Web 2.0” states, “ The ways people make use of the Web have qualitatively changed in the last few years”. Dialogism views language as a continuous generative process implemented in the social-verbal interaction of speakers. Therefore, any utterance, whether spoken or written, is based on “echoes and reverberations of other utterances to which it is related by the communality” of communication (Warschauer & Grimes, 2008)”. en-us 2018-11-14 15:01:17 UTC 2018-11-25 12:36:37 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/333771760/510133f2b9182b824094e5a30a101261/uu.jpg Participatory Culture and the Experience Audience bs3914 https://padlet.com/bs3914/wrghyrs2x07e/wish/304328999 With dialogism in mind we must now find new ways to market to media savvy consumers that may not simply acknowledge copyright, single source experts, or businesses that want to control information and maintain hierarchical structures. One way this is possible is to capitalize on short attention span marketing. I saw a very good short commercial that I still remember because of the very good (or bad) joke told. It was a birthday themed commercial and the woman celebrating her 50^th asked the gentlemen, “what did you get me” he then showed her a plant and said, “this” she then said, “they’re half dead” and he said, “yeah, just like you”. I believe that marketing can benefit greatly from short attention span conscience shocking marketing that has no copyright value.

In the Lamb (2007) article “Dr. Mashup or, Why Educators Should Learn to Stop Worrying and Love the Remix” my idea is further developed by implying that we “invite our audience to be active co-developers using our web services and showing us, what can be done with them”. That is, we should promote collaborative marketing (Lamb, 2007).

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