James Apicella maintains an active presence in the southern New Hampshire entrepreneurial community and drives residential solar sales efforts. Engaging with local homeowners, James Apicella provides in-home demonstrations of potential long-term energy cost savings. His firm’s customer commitment extends to monitoring system performance and regularly maintaining and upgrading physical assets.

An avid runner, he competed as a cross-country team member at Southern Vermont College (SVC). In addition, Mr. Apicella has run the Marine Corps Marathon, Boston Marathon, and Baystate Marathon. With a US Marine Corps Reserve background, he took third place with a military team as part of the 2023 Reach the Beach event. From 2007 to 2009, Mr. Apicella translated his running activities into measurable research as a product tester with Reebok.

Mr. Apicella also enjoys snowboarding and mountain biking. At SVC, he served as president of the Ski/Snowboard Club. He volunteers with Toys for Tots in the community and coordinates regional toy collections with the US Marines each year.