I will write/participate in at least 2 social media activity

I will contribute to the collective efforts that Punjab team is thinking of conducting

I will talk to at least 7 friends from my college and at least 5 from Teach For India.  (I will do this over this weekend)

I will ensure our posts reach all WhatsApp groups I am part of.(I will do this over the weekend (4TH, 5TH Jan ))  

I will get my brother and my sisters to donate at an emotional gun point. (I get my brother and one sister to donate tomorrow)

Support Needed:

Need Deeksha's help to edit the PYFD video.

I will share 3 posts on linkedin with support of our comms team

I will myself contribute

Highlight- The crowdfunding calls hosted by Deeksha right from the first one to this one

I also realised the aspects of communicating our work, and that how we can effectively communicate the cause in a way that it breaks people's heart and are able to connect to it in the future.

Highlight - looks like some skills are needed to raise funds. If as an organisation or as an individual we can learn this, contributing next time can bring more funds.

When one friend of mine shared his own organisation crowdfunding campaign link to me and we both engaged and agreed to share both organisations campaign link in different groups.

I feel proud of about is it was my first to approach peoples to donate ,it was fail but I learn and experience and gain confident

One of my friends really liked our work and wanted to donate but she is not earning yet but she said that she would definitely contribute in the work we do, when she will have a job.

Being vocal on SM

Highlight: My college professor donating and offering an opportunity to talk about our work in Uni

1. Engaging the entire team through the CF process. So many contacts were revitalized, sensitized (began) through this. Team's articulation of the cause improved

2. Gifting & Social Media Campaign: A great way to begin engagement was gifting and also is a soft nudge to people to give something back.

Do Better Next time:

1. Number of things in the package and the perceived value of the things being put in the package

2. The kind of support the team was provided. Showcasing more exemplar and non exemplar conversations and scenarios. Posts which showed tesimonials from donors, pictures etc

Do better - 1. Work time 2. Experience to reaching out to people

1) Boxes for sure

2) Making everyone post/engage

Do betters:

1) Thinking of a more effective ways for communicating our cause that connects more with people (breaks their heart) and is easy to understand

2) Also making a FAQ document for the possible questions that people might ask us: What is this money used for? Why is government not putting? Why is participation inportant, etc.

Do betters: I could have used work time in a more targetted and planned way, doing more calls and communicating more effectively could make the experience of reaching out to people better next time

Better - crowdfunding calls (that include examples of successful fundraise), work time- dedicated days to explore raising jointly with other team members

Mobilising the team, Providing end to end support, sending regular follow-ups and reminders and the contents in packages

Do Better

Reduced Frequency of calls to avoid repetition, more engaging work time, More team huddles to follow team targets and a checklist of tasks to do for crowdfunding (support provided)

1. Support/calls by the comms team - daring greatly, team members sharing ideas/stories with others

2. Insta posts

2 do betters

1. Resources for Whatsapp engagement by the team with the poeple eg. bday msg shared by Nikita's dad was a great one, ideas like these

2. Team working together for this cause. We planned certain things to do but could not get time to do these.

1. The crowdfunding calls and support: The calls were a great space to engage with and get ideas as to what everyone else was engaging in and take inspiration!

2. The nudges and messages shared: These helped stay connected to the campaign amongst all our usual work and kept us updated about the status of our goals.

Improvements

1. Experience of reaching out to people: There were a lot of questions about the reason behind the crowdfunding and how it would be used. This alignment building could've been made since the orientation call for the campaign itself.

2. Packages: More of what our work could've been highlighted in the things we sent.

• The support or nudge/resources or support provided by the comms team.

Do Betters

• Champaign time could be longer.

• Reaching out to people

2 do Better: 1. To support a team member in figuring out a mechanism in case they could not utilize the work time allocated due to some other urgent commitment. 2. Support the team in developing a shared understanding of our cause in a way that can be communicated to the outer world.

1. Social Media Campaign- using movies to explain our work

2. Message nudges- Reminding team and blocking the calendar

Do better

1. Experience reaching out to people- examples of other successful campaign

2. work time