Product development and brands Blogg by Alejandro Sánchez Trujeque https://padlet.com/alexpuumass2008/wog71kym5fky Here we will see a summar of all the topics we have seen in the course. en-us 2018-09-10 00:14:13 UTC 2025-12-04 20:56:17 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Bagshop.png Market orientation alexpuumass2008 https://padlet.com/alexpuumass2008/wog71kym5fky/wish/279219630 Market is dynamic
market concept: Simple and intuitively appealing philosophy that articulates a market orientation.
The key question: What costumers want?
Needs to distinguish our product, make sure of know who is your target, your costumer and competition.
Nitch market: specific target.
Social media:  MKT 4.0 , a new strattegy connect in a different way with costumer.
Inbound- e commerce
Branding needs to be competing and more importantly to be focus on what you are offering to your costumers.
Brief: Base info. to start a proyect.
Publicity: by your own
Advertisement: you pay for it, sponsor.
Costumer: an individual or group who buys product.
Target MKT: specific group.
Strong brand:
  • Recognizable.
  • Defines.
  • Motivates.
  • Represents.
  • Create an emotional connection.
Packaging:
  • Logo and space, make it easy to identify.
  • Congruent colors, shape and textures. Elements that work together.
  • Messaging and calls to action.
  • Measure.


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