https://padlet.com/21442938/wo9mq9n4tupg1xf7 en-us 2022-10-29 13:06:09 UTC 2022-10-29 17:17:42 UTC hello@padlet.com 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361567155 The purpose of this assignment is to challenge Louis Vuitton entering the Asian market with the use of Gentle Monster to infiltrate the global consumer segment. This will strengthen their position in Asia and allow them to grow their global popularity. 

]]> 2022-10-29 15:43:49 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361567155 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361567967 This will focus on the Korean fashion industry and draw elements from Japan and China.
Using Gentle Monster as the second brand will help understand how a South Korean own brand has used their marketing strategies to promote their brand throughout the world.

]]> 2022-10-29 15:45:13 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361567967 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361572663 I will analyse both strengths and weaknesses of each brand and aim to discuss the cultural zeitgeist both bring to the fashion market. 
It will aim to challenge brand strategies around entering new regions, to grow market share through internationalisation. ]]> 2022-10-29 15:52:39 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361572663 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361575744 2022-10-29 15:57:53 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361575744 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361576872 2022-10-29 15:59:46 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361576872 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361577141 2022-10-29 16:00:13 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361577141 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361598845 The surrounding literature regarding Louis Vuitton highlights their importance within the fashion industry. It aims to focus on numerous topics that showcases how Louis Vuitton captures their cultural zeitgeist, in order to improve their market share. 
They have continued to increase their cultural relevance, which is reflected in their recent campaigns. With the intent to expand in Korea, their association with fashion and music is important to drive innovation and business growth. ]]> 2022-10-29 16:37:30 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361598845 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361603595 Discusses how Kyojiro Hate joined Louis Vuitton and develop their identity. In the little time he was there, he turned Louis Vuitton into one of the most sought out brands and participated in Asia to give it a new perspective. + created a new business model that was used by many brands who wanted to enter the Japanese market.]]> 2022-10-29 16:45:44 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361603595 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361604676 Was reading this in the Library on Thursday, discusses the evolution of Louis Vuitton and how they stared as a brand.]]> 2022-10-29 16:47:30 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361604676 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361606021 Going to start reading this on Tuesday :)]]> 2022-10-29 16:49:53 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361606021 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361607802 2022-10-29 16:53:02 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361607802 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361610992 BTS is a key driver in this research as they are a world renowned South Korean Band that has  cultural impact around the world.
They signed with Louis Vuitton in 2021 and since  headlined Louis Vuitton’s Autumn/Winter 2021 menswear show.
Abloh had characterised the new artistic direction for the fashion house—called “The Voyage”—as well as the partnership with BTS as “a modern chapter to the house, merging luxury and contemporary culture.” 
Recently, they all wore custom Louis Vuitton at the 2022 Grammy Awards. https://somethingaboutrocks.com/wp-content/uploads/2022/04/BTS-GRAMMYS-Louis-Vuitton-jewellery-2022.jpg]]> 2022-10-29 16:58:55 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361610992 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361613925 They have also named HoYeon from 'Squid Game' as a Global Ambassador.
Netflix calculated its Most Popular list based on hours viewed during a title's first 28 days of availability, and “Squid Game” sits in the No. 1 position with over 1.6 billion hours viewed. 
Shows influence South Korean show had which Louis Vuitton capitalised on

]]> 2022-10-29 17:04:18 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361613925 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361616442 Collaboration collection with Jennie, launches the ‘Jentle Home’ experience, a pop-up designed to emulate the fantasies and memories of BLACKPINK’s Jennie.]]> 2022-10-29 17:09:01 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361616442 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361619344 Rationale
Focus on comparing stategies for opposing business models entering new territories
Why? -
Growing market in Korea
Refflective influences in fashion
Supportive figures - Luxury Asia market ( Korea)
Brands success rate
Internationalisation -
Global scale
Online Access
Digital
Political Interest
Key Areas:
- Luxury brands entering new territories - marketing?
- Good & Bad
- figures ( where could they be in 2035?)

]]> 2022-10-29 17:14:02 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361619344 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361620596 Discuss Gentle Monster and Louis Vuitton Business Models
- Figures
- Growth within market
- Imagery
- Videos
- Strengths & Weaknesses
- Impact on Asia market


]]> 2022-10-29 17:16:18 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361620596 21442938 https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361621099 Strategies:
- Pop up store
- Celebrity endorsments
- Cultural approptiation
- Long term growth
- Influence Change 
- Tell a story
- Segmenting Global Consumer ]]> 2022-10-29 17:17:09 UTC https://padlet.com/21442938/wo9mq9n4tupg1xf7/wish/2361621099