Gender roles in advertising by Lily Herder https://padlet.com/lily_herder/Genderrolesinads en-us 2019-04-01 12:35:12 UTC 2019-04-01 12:57:44 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Growing.png Women in advertising timeline, taglines lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347132563 1912- “I wish I was a Man
1923- “always a bridesmaid never a bride”
1942- “we can do it”
1955- “does she… or doesn’t she?”
1992- “kate moss”
2004- “real beauty”

]]> 2019-04-01 12:38:07 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347132563 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347133463 Suggesting through content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house.

]]> 2019-04-01 12:40:22 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347133463 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347133882 2019-04-01 12:41:13 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347133882 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347134808 2019-04-01 12:43:36 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347134808 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347134901 Ads cannot be divorced from reality]]> 2019-04-01 12:43:53 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347134901 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347135288  Women drive 70-80% of all consumer purchasing. And yet, still, women are tend to be portrayed as secondary to men in adverts, often in domestic scenes and as physically perfect or sexual objects.

]]> 2019-04-01 12:44:40 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347135288 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347136099 By creating empathy and reducing social distance, depicting women more authentically builds closer relationships with consumers. 

]]> 2019-04-01 12:46:23 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347136099 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347136270 2019-04-01 12:46:45 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347136270 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347136963 69% of girls in one study said that magazine models influence their idea of the perfect body shape. ]]> 2019-04-01 12:48:07 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347136963 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347137256 The average woman sees about 400 to 600 advertisements per day.]]> 2019-04-01 12:48:44 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347137256 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347138239 30% of women chose an ideal body shape that is 20% underweight and an additional 44% chose an ideal body shape that is 10% underweight.]]> 2019-04-01 12:51:08 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347138239 lily_herder https://padlet.com/lily_herder/Genderrolesinads/wish/347138430 28% of female models in television commercials had comments made about their looks, as apposed to male models that were commented on looks only 7% of the time.]]> 2019-04-01 12:51:34 UTC https://padlet.com/lily_herder/Genderrolesinads/wish/347138430