Group 10 Introduction to Business Presentation by Kamaya Nariwa Toding

Name (NIM)

kamayanariwatoding — 2023-11-05 11:12:50 UTC

Khansa Reisnanti Prajnyandita (23/511531/EK/24231)

khansaprajnyandita — 2023-11-06 00:17:44 UTC

Is there any other reason why Starbucks failed in Australia other than the lack of research?

Akhtar Muhammad 23/511469/EK/24211

2023-11-06 00:18:54 UTC

What specific demographic characteristics & psychographic segmentation does starbucks australia target (or should target)and why?

khansaprajnyandita — 2023-11-06 00:18:55 UTC

Andhika Rizkiko (23/511514/EK/2422)

2023-11-06 00:19:17 UTC

What are some sustainability initiatives Starbucks could have used to appeal to Australian consumers?

Kreskaia Diandrayesha (23/511463/EK/24209)

2023-11-06 00:19:20 UTC

How is the lack of Starbuck in Australia psychographic and social-cultural aspect has impact the business? And what could've they done in the first year of the opening?

Nawfal Aulia (23/511401/EK/24198)

2023-11-06 00:19:41 UTC

Do you think that it is strategic for food and beverage companies to adapt based on geographical segmentation (which has a different taste, culture etc) or do you think that it is better for FnB companies not to expand their product into the unknown or different socio cultural area?

Reisha Adella Risdianto (23/511410/EK/24199)

2023-11-06 00:19:50 UTC

What did starbucks do differently in australia that caused it to be a failure despite being able to be successful in their marketing strategies in other countries?

Devina Fadylah Nurnayla (23/511387/EK/24196)

2023-11-06 00:19:55 UTC

In the suggestions we got “opting for more environmentally friendly packaging and products that are better for the environment” what can it do to affect Starbucks sale since it’s more benefiting to the environment than the Starbucks it self

Atha bintang w.m. (23/511656/EK/24267)

2023-11-06 00:20:55 UTC

as mentioned, the rapid expansion did not get met by the demand. in this case, Starbucks had a seemingly lack of research on the sociocultural environment and its customer behaviors on buying coffee. So my questions are:

how far can Starbucks ‘learn’ about the environment they set foot in and what can they most likely get out of their market research? (what segmentation works best for them, in terms of customer profiles and psychographics?)
how should Starbucks re-profile their store or product mix other than just following the data they got? (what innovations that would create more demand for Starbucks in Australia?)

Rafa Mahesa Putra Nugraha (23/511503/EK/24220)

2023-11-06 00:21:22 UTC

What are the values and benefits that Starbucks offers despite the fact that their coffees are seen as "overpriced" by the majority of people?

2023-11-06 00:23:15 UTC

Dewita Candraningtyas Shakti (23/511506/EK/24221)

2023-11-06 00:25:00 UTC

what should starbucks do to gain deeper insights and address the gaps in understanding the australian market? what are the strategies / methods that starbucks should adopt to fulfill the australian's needs, wants, and preferences?

2023-11-06 00:44:55 UTC