I love using words to celebrate and advocate for animals and nature. I would like to educate and inspire others to be part of creating positive change.

10 reasons I want to initiate a business:

• What I want to do doesn't really exist in a 'traditional' job.

• I am an independent thinker and enjoy working autonomously.

• Being able to set my own schedule and work from home.

• To raise awareness about important issues and inspire others to help.

• To have creative freedom rather than fulfilling someone else's vision.

• Doing work that aligns with my values and passions.

• Having a variety of projects on the go rather than doing the same thing every day.

• More opportunities to grow and develop personally and professionally.

• To develop more confidence around my skills and knowledge.

• Doing something unique in a market already flooded with writers.

• To add something meaningful to the world.

What is the core business?

Using writing to educate, inspire and inform adults and children about issues related to animals and nature. This may include articles and essays, poetry, creative non-fiction, short stories, or children's and young adult books.

What is unique about your business?

A lot of writing about animal protection or environmental conservation can be quite factual and scientific. However, I would like to use creative writing and storytelling to connect people with animals and the natural world on a more emotional / visceral level.

Contextualise your business in the field:

I hope some of my writing could reach a global audience; however, if I did readings from any future books, this would likely take place at local events.

Are you the expert?

I am the main expert in the business. However, I would employ a professional editor to assist with publishing books.