Our mission at BeReal is to help you keep life simple, personal, and real. There are moments in life that you want to keep to yourself or share with a small group of people. That’s what drives our company and what leads us to create it. Our company values the privacy of its users, so we do our utmost to ensure their privacy and that they use the app in an appropriate way in order for it to be safe.

 

The data we collect

·       The data that you provide us with  

·       Data we collect when you use our services 

 
Data that you provide us with 

There are 3 types of data that you provide us with:

·       Account creation data will collect all your information when your first create your account. The information that we keep is phone number, first and/or last name, your date of birth and the username you create and we can keep this information forever. We also collect your biography details, email address, location and the profile picture you choose. 

·       Content data we keep what you create when you use our services which include photos, videos, RealMojis, emojis, captions, comments, messages and geolocation. We can see where your exact location was at the time that you posted your BeReal and keep it. Other users of the app can screenshot your content and share it through other services in any way they wish.

·       Communications with BeReal means we keep information and data from you when report a concern with our services, respond to a survey, request assistance or exercise your rights. We keep information from you that is necessary to respond to you, including the content of messages, photos, copies of government-issued identification, and identifiers such as phone numbers and email addresses 

 
Data we collect when you use our services 

We automatically collect all information about you from your device and your browser such as search history and regular activity with other services. We keep and record a record of the following forever: 

·       Your IP address.        

·       Account creation date

·       Last Login                    

·       Terminal equipment and port

·       Whom you become friends with and your number of        friends        

·       Friend invitations

·       Comments you leave  

·       Whom do you interact the most with on the app 

·       Actions you perform such as time of posting, 

·       How many times you retook a post,

·       Number of late BeReal posts, 

·       Content review

·       Deletions,

·       Blocking

·       Hiding

·       Screenshotting

·       Application crashes and event logs.

·       Device type

·       Operating system version

·       Language preference and applications

·       Certain features you use of our services 

·       Cameras and photo library unless disabled in settings 

·       Your location when you share content (our app shares your precise location)

·       Access to your address book(We take their phone numbers in your address book to produce their username)

 

·       We own all your content when you sign up for the app

·       We keep all your responses to us for example when we advertise a new feature and ask users to give their opinions we record your answers 

·       We can use your photos, comments and reactions in trying to improve our app 

·       We will use data trackers to show you content to persuade you to the app 

 

·       BeReal employees: employees can access your information 

·       Other users: when you share content through our services that content is available to your real friends or if you share the content more broadly to all users in which they can decide what they do with it.

·       Service providers: we can share your information with technical and hosting support partners. 

·       Partner integrations: we partner to bring you a feature we can share your information with the partner to integrate the feature into our services.

·       Legal and statutory purposes: we can share your information if it’s a legal request. You will be required to share data with authorities when certain situations arise such as child sexual abuse material or terrorism, address fraud or security concerns.

·       Change in ownership: In the event of a merger, acquisition, reorganization or sale of assets or bankruptcy, we can share, sell or transfer information about you 

 

·       We keep your information only for long as we want when u have an active account 

·       Your account creation data is retained indefinitely

·       Your communications with BeReal are retained for no longer than 24 months 

·       Your connection and technical data are retained for no longer than 24 months 

·       Your interaction data is retained indefinitely 

·       Your usage data is retained for 24 months 

·       Your device  and equipment data is retained for 24 months

·       Your cameras and photos library content data is retained indefinitely

·       Your geolocation data remains until you delete the content or your account

·       Your address book data remains as long as you have an active account 

 

·       Notifications: in the setting of the application you can control which notifications you receive about our services

·       block or hide users: you can decide who to hide or block at any time and you can also unblock or unhide them at any time 

·       Friends of friends: you can choose to allow friends of your friends to see the content you share. You can control this at any time in the settings of the applications 

·       Time zone: when you create an account we determine your time zone for the purpose of providing you our services. In the settings of the application, you can change your time zone at any time 

·       Integrations: we may offer integrations with partners to provide you certain features, you will be able to control those integrations in the settings of the applications at any time. 

·       Deactivate memories: in the settings of the applications you can choose to activate or deactivate the memories feature at any time. If you deactivate memories all of your prior BeReals will be permanently deleted and unrecoverable.

·       Delete your account: In the settings of the applications you can choose to delete your account at any time, if you choose to delete your account, your account will be scheduled for deletion. This process takes approximately 15 days 

 
What rights do you have over your information?

·       To delete your account 

·       Understand whom we share your data with by reading the list of service providers and partners or by contacting privacy support

·       Get a copy of your information 

·       Correct your information by using the controls in the application or by contacting privacy support 

·       Appeal a decision related to your information by contacting privacy support

·       Ask a question about our privacy practices by contacting privacy support 

·       Contact our office of data protection by contacting privacy support




100 word rationale

My privacy policy aims to inform users about how their data is collected and used on BeReal, a social media app. The policy is divided into two sections: data that users provide and data collected through the use of the app. The policy highlights that users' privacy is a top priority for BeReal. The data collected from users is comprehensive, and BeReal is transparent about what information is collected and how it is used. BeReal also explains how long they keep users' data and provides information on who can access it. Lastly, the policy explains that users have certain controls over their information. I decided not to include the updated privacy policy as it was just announced on the app the other day. Overall, the policy is clear and provides the necessary information to help users make informed decisions about using the app.

 

 

Creating a Personal Digital Strategy: Creating a Personal Digital Strategy is the first step in managing and controlling your online presence. It entails generating material that is in line with both personal and professional interests, defining a strategy for using social media, and determining goals and objectives. I will use what I learned in this module to develop my own personal digital strategy in the following ways:

 

The World of Social Media: In order to develop a personal digital strategy that is in line with both personal and professional objectives, it is crucial to have a thorough understanding of the various social media platforms, their features, target audiences, and purposes. For instance, Facebook is a medium for establishing personal connections, but LinkedIn is for establishing business relationships. As a result, I should decide which platforms best support my objectives and create a plan for each.

 

Social Media, Communications, and Social Influencers: Social media's impact on social influencers and its function in communication may be used to build a personal brand and a strong online presence. I should find social media influencers in my niche and interact with their material to forge connections and increase visibility.

Collaborative Information Generation: Social media offers a platform for the development and sharing of information collaboratively, which may be used to forge deep bonds and interact with the community. To have a strong online presence, I should take part in group conversations, provide pertinent stuff, and interact with people.

 

Managing Information on Social Media: It's essential for keeping a strong online reputation and safeguarding privacy to learn how to manage and control the information published on social media. I should routinely monitor my social media accounts, delete any stuff that can harm my reputation, and refrain from oversharing personal information.

 

 

Increasing exposure and improving interaction on social media may be accomplished by producing aesthetically appealing and interesting material. My material should include graphics, photographs, and videos to be more visually attractive and engaging.

 

Video communication is becoming increasingly popular, and using it as part of a personal digital strategy may help you connect with your audience more successfully. To connect with my audience, I should think about making tutorials or vlogs as video content.

 

Social Media in the Workplace: Social media may be utilized productively for information sharing, teamwork, and communication in the office. To expand my professional network, I should utilize social media to interact with coworkers, post pertinent material, and participate in debates.

 

Social Media U: Social media has a big influence on education, and incorporating it into one's own digital strategy can aid to improve engagement and learning. To improve my learning experience, I should utilize social media to interact with other students, access learning materials, and take part in conversations.

 

Using YouTube to Combat Disinformation: Using YouTube as a platform to combat disinformation and promote true information may be quite successful. I should produce informational materials that address false information in my area of expertise and distribute them to my audience.

 

Maintaining a personal digital strategy that is engaging and current may be achieved by keeping up with the most recent social media trends. I should monitor social media trends and modify my approach as necessary.

 

Ethical social media: Developing a positive online presence and averting undesirable outcomes need being aware of ethical issues including privacy, security, and intellectual property. I should think about the moral ramifications of using social media and make sure my actions are consistent with my ideals.

 

 

Understanding social media's future trends is crucial because it enables people to remain ahead of the curve and modify their own digital strategies appropriately. New social media trends include some of the following:

1. Influencer marketing: An emerging trend in social media, influencer marketing entails collaborating with social media influencers to market goods and services. A person's exposure and reputation may be raised by including influencer marketing into their digital strategy.

2. Live streaming: This social media trend is gaining popularity, and sites like Facebook and Instagram are integrating it into their services. Live streaming may be used to interact in real time with the audience and increase engagement.

 

My Peer feedback offered many viewpoints and insights into how other people approach developing a personal digital strategy, which was useful in weighing this particular topic  I was able to learn new concepts and tactics from peer input that I could use to my own method. It also assisted me in identifying areas that required development, such as setting clear goals and objectives and developing a more thorough plan.

 

 

Scholarly sources 

 

Boyd, D. (2014). It’s complicated: The social lives of networked teens. Yale University Press.

 

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business horizons, 53(1), 59-68.

 

Waters, R. D., & Jamal, A. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321-324.

 

Popular sources 

 

Oremus, W. (2017). The Future of Social Media Is Here: These Are the Trends You Need to Know. Slate. 

 

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.

 

Pena-Lopez, I. (2015). How to Create a Personal Knowledge Management Strategy. Harvard Business Review.