Brand activism examples by https://padlet.com/leesh4/wl55awemndriuoq5 en-us 2025-02-17 22:24:20 UTC 2025-02-18 12:46:23 UTC hello@padlet.com leesh4 https://padlet.com/leesh4/wl55awemndriuoq5/wish/3331857060 2025-02-17 22:33:40 UTC https://padlet.com/leesh4/wl55awemndriuoq5/wish/3331857060 AirBnB https://padlet.com/leesh4/wl55awemndriuoq5/wish/3332644698 In 2017, just over a week after former President Trump signed an order to temporarily close America’s borders to refugees, Airbnb aired an ad during the Super Bowl in direct response to the decision. Titled ‘We Accept’, the ad displayed a montage of people of different nationalities along with the words, “We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.”

]]> 2025-02-18 11:27:35 UTC https://padlet.com/leesh4/wl55awemndriuoq5/wish/3332644698 Hi https://padlet.com/leesh4/wl55awemndriuoq5/wish/3332647378 Brands should focus on social and political issues that align with their brand identity/brand mission/visions or with what resonates with their audience to show they understand their values.


Patagonia (Positive Brand Activism)

  • Aligns with Brand Values

  • Remains 'Authentic' (Authentic Brand Activism)

  • Actively Talk - About Social Issues and Pursue Actions ('We Are In Bussiness To Save Our Home Planet'

Ben & Jerry's (Positive Brand Activism)

  • Portraying The Brand In A 'Positive Light'

  • Relates To Their Audience - Rather Than Brand

  • Shows That The Are Authentic 'Authentic Brand Activism' - They Do What They Promise


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