SUCCESs Principle by https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3 Made to Stick - Teaching that sticks en-us 2021-02-25 15:39:54 UTC 2025-12-23 09:09:09 UTC hello@padlet.com message should have a surprising change https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276308749 2021-03-06 08:15:07 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276308749 introduce your idea with a personal story https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309047 2021-03-06 08:15:35 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309047 reduce complexity of what you want to tell to one main simple fact https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309050 2021-03-06 08:15:35 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309050 message/story should have an emotional part, where people can empathise https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309068 People should care as much as I care]]> 2021-03-06 08:15:37 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309068 https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309241 your idea is remembered and understood - is has a lasting impact.]]> 2021-03-06 08:15:54 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309241 KISS https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309407 keep it simple stupid 
describe not the whole product, project whatever. describe in simple words the uniqueness]]> 2021-03-06 08:16:12 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309407 Concentrate on the (single) main message. https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309500 2021-03-06 08:16:20 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309500 https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309562 your idea changes the opinions or behaviour of your audience]]> 2021-03-06 08:16:25 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309562 make it something people can try out for themselves so that they believe what you tell them https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309594 2021-03-06 08:16:27 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309594 Apply the wellknown 5W1H principle: when, who, what, whom, where and how. https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309952 2021-03-06 08:17:03 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276309952 Bring people to care about your idea/solution https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310016 2021-03-06 08:17:08 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310016 don't be ambiguous https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310178 2021-03-06 08:17:24 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310178 idea remains in memory even after some time https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310208 2021-03-06 08:17:28 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310208 For closing a presentation https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310607 drop the micro]]> 2021-03-06 08:18:02 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310607 make it personal aka story telling https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310699 2021-03-06 08:18:10 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310699 what is the audience expecting and what would surprise them https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310757 2021-03-06 08:18:17 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310757 one sentence an individual could spend a lifetime learning to follow it https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310991 2021-03-06 08:18:33 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276310991 put people on the pedestal https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311020 give them a feeling of speciality]]> 2021-03-06 08:18:36 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311020 message should be easy to understand for everyone https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311096 2021-03-06 08:18:43 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311096 Remember that we are humans. https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311316 2021-03-06 08:18:57 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311316 don´t reveal your idea right at the beginning, keep up some kind of mystery https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311722 2021-03-06 08:19:33 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311722 take the screen during a presentation https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311841 2021-03-06 08:19:45 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311841 give them a mental picture https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311861 2021-03-06 08:19:47 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276311861 Inspire them, show them results. Lead the audience and the customers https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312272 2021-03-06 08:20:19 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312272 Use your imagination and fantasy https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312368 2021-03-06 08:20:27 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312368 https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312540 be clear and precise]]> 2021-03-06 08:20:43 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312540 back everything up / integrate it into a personal story https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312767 2021-03-06 08:21:03 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312767 Sticking ideas make people move. https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312944 2021-03-06 08:21:16 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276312944 concrete images makes it easier to understand https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276313093 2021-03-06 08:21:30 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276313093 Dont just make things up https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276313201 2021-03-06 08:21:36 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276313201 reflect your own experiences https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276313622 2021-03-06 08:22:02 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276313622 Show your audience real life examples. But no exaggeration. https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276314387 2021-03-06 08:22:22 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276314387 the key moment of a situation/presentation, that never gets forgotten https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276314855 2021-03-06 08:22:32 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276314855 dont be too obvious https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276314964 2021-03-06 08:22:37 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276314964 should be memorable stories https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276315376 2021-03-06 08:23:02 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276315376 call to action https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276315510 2021-03-06 08:23:13 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276315510 doing a missfortune https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276316309 2021-03-06 08:24:19 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276316309 Bring in a dog, because dogs > people https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276316319 2021-03-06 08:24:21 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276316319 proverbs are the ideal https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276316543 2021-03-06 08:24:40 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276316543 having a lasting impact - you can change the opinion or behavior of someone - based on a sticky story https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276317075 2021-03-06 08:25:24 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276317075 Make your story dramatic. Have you ever watched the movie 'Usual Suspect'? https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276317357 2021-03-06 08:25:47 UTC https://padlet.com/petra_kletzenbauer/wkbr9h26jlfjc1n3/wish/1276317357