group 1 by dreamrue

a.The corporate strategy used by Campbell is renewal.

dreamrue0088 — 2025-06-06 05:24:40 UTC

Justification:

Brief introduction of Campbell Soup Company (Campbell)

dreamrue0088 — 2025-06-06 05:25:21 UTC

🏭 Type: American food company, best known for canned soups and packaged foods.
📅 Founded: 1869 by Joseph A. Campbell and Abraham Anderson.
🥣 Famous For:
- Condensed soups.
- Iconic red-and-white label (popularized by artist Andy Warhol).
🛍️ Products:
- Soups, snacks, and beverages.
- Includes well-known brands like:
  - Pepperidge Farm
  - V8
  - Snyder’s of Hanover
🌎 Global Presence: Operates in multiple countries with a focus on the ready-to-eat food market.

b. If you were the Chief Executive Officer (CEO) of Campbell, would you use the same corporate strategy or a different one? Justify for answer.

2025-06-06 05:25:25 UTC

If I were the CEO of Campbell, I would continue with the renewal strategy in the short term to stabilize the business, focus on core brands, and improve efficiency. However, I would gradually shift toward a growth strategy to stay competitive and meet changing consumer trends, especially in health, sustainability, and digital shopping. This hybrid approach ensures Campbell strengthens its foundation while innovating for long-term success.

Group 1

2025-06-06 05:34:47 UTC

Lim Shu Feng

Kristy Leong Jia Ern

Lim Hoi Kee

Loo Kai Qi

Nicole Foo Xixian