Booking in Seasonal Clients by Jessica Alana

Promoting Christmas appointments

jessianreilly — 2023-11-30 15:47:25 UTC

Once the advert had been created it was shared across all our social media platforms to ensure all our target audience is reached. These social media platforms also offer opportunities to boost your advertisements for a fee. This has to be discussed with my business partner, as to whether this will generate a return for the business. We decided against paying to boost the advert at this time.

Booking in Client.

jessianreilly — 2023-11-30 15:50:01 UTC

Clients contact us in various ways. Phone calls, emails, via Google business but the most popular is Facebook or Instagram messages.

Online Booking system

jessianreilly — 2023-11-30 16:04:46 UTC

Confirmation email sent to client to confirm appointment

jessianreilly — 2023-11-30 16:19:58 UTC

WhatsApp Chat

jessianreilly — 2023-12-18 13:47:06 UTC

With Christmas fast approaching, my business partner and I have a Whatsapp conversation regarding posting an advert on our social media outlets such as Facebook, Instagram and also Google. We briefly discuss who will put the post together and which online platforms to use to construct the advert. Once the advert had been created, It was sent over for my business partners approval before posted on our social media platforms. As our business is a partnership, we discuss and reach mutual agreements before sharing online content. As it is stated in Barton and Hamilton "We see in our research how networks have a function for people in many activities, in getting things done in groups, when finding out information and in providing mutual support. (Barton,Hamililton 2012)

Phone calls

jessianreilly — 2023-12-18 14:35:41 UTC

Phone calls were traditionally the most popular way of contacting a salon to book an appointment, but with the ever increasing popular demand of social media, emails and online booking systems, phone calls are becoming less popular, especially with the younger generation. Our older clients still prefer to speak to us directly via the phone.

Records of weekly takings

jessianreilly — 2023-12-21 14:11:32 UTC

Client numbers

jessianreilly — 2023-12-21 14:13:37 UTC

Breakdown of Hair services and Retail sales and comparisons of previous years breakdown.

jessianreilly — 2023-12-21 14:17:23 UTC

Analysis of Advert

jessianreilly — 2023-12-21 15:01:27 UTC

The advert was created using Pinterest app, using a popular Christmas character depicting an excited face. The text is all capital letters, indicating a sense of urgency. It includes a countdown to the festive period. The caption above the picture notifies our clients that while we still have availability, it is limited, and they may wish to book their appointments, sooner rather than later, Niko Besnier has demonstrated that written text can generate strong emotion, just as it can face to face (Barton, Hamilton,2012). It also includes the telephone number or message to book, which allows the clients to decide which method they prefer to book in with. The text is short and straight to the point. We have discovered that 'wordy' advertisements do not generate much interest on social media, as many people will scroll on their devices and as our client base is predominately woman, the urgent tone of the advert will resonate strongly with this demographic group

Analysis of weekly breakdown sheet

jessianreilly — 2023-12-21 15:18:23 UTC

The weekly breakdown sheet is a box graph with previous years takings, followed by the current weekly takings. The first two columns are each stylists takings for the day. Each column represents, total, hair services, retail, client numbers, colour and treatment services. This sheet has to be filled out at the end of each day. As a business, all takings have to be accurately documented for evidence for official government bodies such as HMRC. Mace states that in workplaces, the demand for record-keeping of actions taken, estimates made and products delivered is universal (Mace,2005)

The importance of the inclusion of the previous years figures, is to indicate whether the business is earning more, therefore more profitable.

Analysis of email to client

jessianreilly — 2023-12-21 19:07:50 UTC

Our clients receive an email once they have booked an appointment as confirmation and again 24hrs prior to the appointment as a reminder, this also contains a prompt should they need to reschedule, or cancel the appointment. The email is plain white background with our logo as the heading, so clients can identify where the email originates from. The email also includes the time and date of the appointment, what service the client is having, who is carrying out the service. This is a literacy event as it designed to be read by the recipient as explained by David Barton (Mace,2005)

References

jessianreilly — 2023-12-21 19:19:06 UTC

Barton, D. & Hamilton, M. 2012

Literacies: Reading and Writing in One Community New Edition.

London: Routledge

Mace, J. 2005

Events, Practices and values.

Leicester: NIACE

Mace, J. 2005

Events, Practices and values.

Leicester: NIACE