https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d MGMT 200-01 en-us 2022-02-27 14:57:07 UTC 2022-02-27 18:07:19 UTC hello@padlet.com jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068239981 This video helps to explain Market Segmentation as a whole. The intent of the video is to demonstrate how one particular product, such as Ketchup, can have it's consumers broken down into particular market segments. What I liked about the video is how the simple animation style helps to show how a single population can almost always be divided into a larger segment of the population. He uses clear separations in the video such as price, flavor, and brand name to separate consumers in the video which helps the audience understand the basics of market segmentation.]]> 2022-02-27 15:10:34 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068239981 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068244763 The purpose of this particular video is to show demographic segmentation and how it is used by producers to segment their markets. I think that what this video does well is show the audience that simple separations such as age, gender and education can be an incredibly useful way for company's to divide their consumer base. The video helps to explain that not all products will be as applicable to all consumers. So as a way for producer to more effectively sell products markets are divided into demographic segments in order to provide a more direct consumer experience and get people the products that they actually need.]]> 2022-02-27 15:17:59 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068244763 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068248485 While this video is short I believe it provides a clear understanding to the audience as to why geographic segmentation is important when marketing a product. As the woman in the video explains, geographic segmentation helps to further narrow a market and get consumer what they actually want. The example used in the video relates to the marketing of coats and bathing suits in particular climates. She explains that Bathing suits would not sell well in areas where the climate is colder, whereas coats and jackets would sell much better in theses regions.]]> 2022-02-27 15:23:25 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068248485 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068266248 This video helps to demonstrate the distinctions between behavioral and psychographic segmentation. The creator does an excellent job at differentiating these styles of segmentation. On the surface there seem to be many similarities between the two. I think what she does well in this video is to explain how Behavioral segmentation relates to how marketers talk about their product to consumers based on the behavior of the consumer. This is separate form psychographic because that segments the market based on consumer trends and interests.]]> 2022-02-27 15:50:07 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068266248 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068269903 The intent behind this video is to provide a basic understanding of how the marketer targets a particular consumer base using psychographics. What the video does well is to explain how psychographics help to narrow a consumer base based on their attitudes and the different ways that different people are motivated. This particular segmentation in marketing is often the most difficult to break down yet this video helps to provide a clear and concise explanation of how it helps to segment a population.]]> 2022-02-27 15:55:36 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068269903 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068280852 Undifferentiated marketing is a strategy that targets a market as a whole while disregarding market segments. This creator helps to explain the principles behind undifferentiated marketing and why many firms chose to use it to target consumers. In the video he explains that often times there is a cost perspective used by a company when using undifferentiated marketing, when using this form of targeting the company utilizes less resources by providing the same message to all consumers. this can often work well for products that are applicable to a large number of market segemnts.]]> 2022-02-27 16:12:50 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068280852 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068288149 This video provides a short concise explanation of how differentiated marketing is used by company to target large segments of consumers. The man in the video explains that often there is not a one size fits all way of marketing to a consumer base. For this reason many company's use differentiated marketing strategy's to hone in their products on certain market segments. This often means appealing to those market segments through ad campaigns that focus on what specific segments are looking for.]]> 2022-02-27 16:23:12 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068288149 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068296727 This video compares and contrasts the various forms of market targeting. In the video the teacher breaks down Niche marketing strategy's and how they differentiate from the previous strategies covered. In the video she explains how niche targeting focuses on targeting one small portion of a market or one segment. What I liked about this video is that she goes out of her way to explain that this is not to be overlooked by businesses as even small market segments can be profitable to a firm.]]> 2022-02-27 16:36:03 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068296727 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068301188 This video explains the relatively new form of market targeting which is called micro marketing. This form of targeting requires businesses to focus on highly focused groups of consumers. Typically this form of targeting calls for a particular business to hone its consumer base down to small segments based on nearly all forms of market segmentation. The principle behind micro marketing is to provide products to a very specific market segment.]]> 2022-02-27 16:42:28 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068301188 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068304720 This video also covers micromarketing. The video uses graphics that I found pretty helpful to understanding the concept as a whole. In particular the teacher in the video uses a graphic of a large crowd of people. He explains that the general concept behind micromarketing is that rather than targeting a group of 6 in the crowd, micro marketing focuses on a single consumer. This idea helps to build both consumer relations and to grow the business in various market segments.]]> 2022-02-27 16:47:13 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068304720 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068333661 This quick video on positioning helped to explain the basics in market positioning as it relates to the STP process. As is explained, market positioning is the intent of marketing your business in a way that that you become the top business in your particular market category. The analogy used in this video is being at the top rung of a ladder. If your business isn't at the top you should consider creating a new category for you business to fit into.]]> 2022-02-27 17:29:00 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068333661 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068336921 This video explains brand positioning at it's basic level. As he discusses, the general idea of brand positioning is distinguishing yourself from your competitors. He Explains that the intent behind positioning is to set yourself apart from competitors in the consumers eyes in order to surpass competition in a certain sector of the market. The example he uses in this video is dollar shave club. he explains how this particular company set itself apart from competitors through clever marketing techniques and a simple yet effective product.]]> 2022-02-27 17:33:48 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068336921 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068346343 This particular video provides examples of advertisements from various brands. The video explains how these brands are attempting to position themselves at the top of their various sector through advertisements that appeal to a broader market base. The video explains the importance of audience retention in the commercials and the ability for a company to provide the audience with the necessary facts regarding the product. He talks about how humor is often used in these advertisements to keep the audience focused on the actual features of the product.]]> 2022-02-27 17:48:18 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068346343 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068355334 Positioning in this video is compared to the other steps of the STP process, with the lecturer discussing how the process relate when marketing a product. The main part of positioning discussed in this video is how a brand presents a product to it consumers. One of the main parts of this is through what channels is the product being presented. This is vital to brand positioning.]]> 2022-02-27 18:02:22 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068355334 jjmcclarey24 https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068358416 The concept discussed here is consumer perception of the product. As is discussed perception is key to marketing a product to any segment of the consumer base. The example used to describe consumer perception in this video is chocolate bars. He uses this because these bars are all marketed towards the same segment of the market. In order for the company's to compete with each other they use advertisement tactics and branding to sway consumer perception of the product. Through this brands can surpass one another in the market.]]> 2022-02-27 18:07:19 UTC https://padlet.com/jjmcclarey24/wh3tl48ygd7zea6d/wish/2068358416