•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

1000 words

Introduction – 150 words

Objectives of the project 150 words

Research – 100 words

Resources used – 150 words

Outcome/Impact of the Website 200 words

Recommendations 250 words

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

Keywords must be related to:

Safeguarding

EDI

Prevent Strategy

Deliverables:

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

https://pagespeed.web.dev/

Completed checklist using the document provided

Presentation which contains a slide on each website, giving a breakdown of what the strengths and weaknesses were, TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

What are their purpose?

Name your favorite marketing tool

An interesting fact about you

Fun fact, I like drawing childrens books :)

I will draw your books Rosie!

Fun fact: I like writing childrens books! Hannah draw my childrens books!

• Favourite marketing tool: Canva and Mailchimp

• Fun Fact: I like cats :) (I don't really have any fun facts)

A fun fact about me is that I crochet my own blankets. :)

Fun Fact I have a horse called Bacardi.

Played for Chelsea U9s

Fun Fact - I have a black belt in karate :)

Fun Fact: I was on the GB team for trampolining

Types:

• E-commerce

• Brochure (one page) site

• Blog

Their purpose is to be a source of information to customers that showcases the brand and it's capabilities/products and directs to other touchpoints such as social media, brick and mortar stores, contact,

newsletters etc

Found online easier, build trust with customers, brand awareness, Shop and share information

Blog websites - to share your views/interests on a topic.

Business website - to establish an online presence with your brand/company.

• Blog

• Ecommerce

• Business

Their purpose is to show customers and any online users your business and what it is you are selling/ proposing to the internet.

E-commerce

Blog

Portfolios

To act as a hub of information for viewers

Purpose: sharing information, e-commerce, community and brand building

Types of websites: business websites, e-commerce websites, nfp websites, news websites, blogs and forums

A website shows credibility, where users can trust. There is constant availability increasing visibility. Awareness of the business

• Ecommerce

• Business

• Portfolio

• Blog

• £2.59 a month + 3 months free

• Doesn't come with a CDN or dedicated IP address unless you upgrade to £8.99/mth plan.

• Has a built in website builder

• Free DDoS protection

• Customer service is a chatbot or email form fill-out - no direct contact.

• Good reviews

• Sleek dashboard for web overview

• Free domain

DreamHost:

• $2.95 a month

• Free domain for a year if you sign up to a contract, does not include .co.uk extension

• 97 Day Money-Back Guarantee

• Free self-install SSL certificate

• No site backup

• Online chat bot customer cupport

They both offer 24/7 customer support

Bluehost is more popular if you are using wordpress while godaddy is more used if you want a easy user friendly experience and a platform that will be reliable

• Price - competitive pricing, affordable for new businesses

• Ease of use - user friendly, recommended for beginners

• Customer service - 24/7 customer support via live chat, email, and ticketing system

• Security - Provides free SSL certificates and weekly backups

Namecheap

• Price - most affordable/cheapest

• Customer service - Namecheap offers 24/7 customer support through live chat and a ticketing system, no phone support available

• Reputation - Namecheap has a mixed reputation. While it's well-known for domain registration, its hosting services receive varied reviews

Bluehost

• Price - slightly more expensive

• Customer service - Offers 24/7 support via chat, with phone support available on higher-tier plans

• Reputation - One of the most well-known hosting providers, officially recommended by WordPress

Price 2.29-9.99 per month

Reputation rating- 4.1 stars on trust pilot

Customer service- noted from reviews how good their customer service is.

24/7 availability, phone and chat support and website design service available

Security- free SSL offer premium SSL, assures site is safe to collect money safe from customers

Daily backups

Site lock- protect website from hackers spammers etc

go daddy

Rating 4/5 on trust pilot

3.22 first year usually 27.10

Security 4.49-14.99 to premium protection. Only protects one website

Price - Ranges from 3.99 - 10.99 per month

Ease Of Use - Relatively easy to use , content panes & rollover buttons provided access to information

Customer Service - Have FAQ section & Guides to help. Aswell as a support team

Security - Has SSL padlock

Hostinger

Price - 2.59 for 3 months

Customer Service - Chatbot

Navigation

Aesthetics

Put off if there's loads of ads/popups everywhere

Clear branding

If it is compatible with my phone

If there is loads of pop ups / ad panes on it - puts me off

Visual aesthetic

Easy navigation

Acessibility

Clear concise info

• Aesthetic

• How quick it loads

• Amount of ads/pop up

• If it's clear what they do

• How easy it is to navigate

• Ease of navigation

• Loading speed

• Content - is it up to date? - is it relevant?

• Looks - is the branding consistent?

• speed

• Clarity of info

• How easy it is to use

• How secure it feels

How to make it fast:

• Optimised images

• 
  

Removing or shrinking file sizes of images and videos, removing videos

Module Progress

0% Complete

You’re responsible for building a website that informs and raises awareness of apprentices across England in the following:

• How to stay safe during their apprenticeship (Safeguarding)

• Raises awareness of the Prevent Strategy

• EDI

Project Overview:
Safeguarding Co. is an organisation dedicated to raising awareness of safeguarding, the UK Prevent strategy, and Equality, Diversity, and Inclusion (EDI) specifically within the apprenticeship industry. As a marketing apprentice, your task is to build a website that informs and educates apprentices and apprenticeship training providers about these topics.

Your website should provide valuable information and clear guidance on how safeguarding, Prevent, and EDI practices can be integrated into apprenticeship programs to ensure a safe, inclusive, and supportive environment for all learners.

Key Objectives

1.Raise Awareness in Apprenticeships: Highlight the importance of safeguarding in apprenticeship programs and work-based learning.

2.Educate on the UK Prevent Strategy: Explain the relevance of the Prevent strategy in apprenticeship settings, focusing on how training providers can support apprentices who may be vulnerable.

3.Promote EDI in Apprenticeships: Emphasise the importance of fostering Equality, Diversity, and Inclusion in work-based learning environments.

Target Audience

1.Apprentices

2.Apprenticeship training providers

3.Employers and workplace mentors

4.Assessors and apprenticeship coordinators

5.Other stakeholders in the apprenticeship and work-based learning sector

Website Structure & Content Guidelines:

Homepage, Safeguarding, Prevent Strategy, EDI

Homepage

• Introduction to Safeguarding Co. and its mission within the apprenticeship industry

• Overview of safeguarding, Prevent, and EDI tailored to apprenticeships

• Engaging visuals and calls-to-action (CTAs) encouraging visitors to explore resources for providers and apprentices

Safeguarding

UK Prevent Strategy for Apprenticeships

EDI

Requirements of the website

Playful, and approachable design, reflecting the apprenticeship industry

Simple navigation with distinct sections

Mobile-responsive design to cater to apprentices accessing the website from different devices

Optimised for SEO such as keywords

Use a maximum of 4 colours

Pass all the tests on Website Devs

Accessible to all

Compliant

safeguarding / 60,500 / Low Comp

safeguarding policies / 5,400 / Low Comp

safeguarding apprentices / 90 / Low Comp (may be people searching for apprentices for SG)

safeguarding rules / 140 / Low Comp

signs of abuse / 2,400 / Low Comp

signs of neglect / 1,600 / Low Comp

abuse in the workplace / 260 / Low Comp

neglect in the workplace / 10 / Low Comp

Prevent:

prevent strategy / 2,400 / Low Comp

prevent duty / 6,600 / Low Comp

prevent radicalisation / 720 / Low Comp

radicalisation / 9,900 / Low Comp

ERWT / 90 / Low Comp

LASIT / 1,600 / Low Comp

Online Radicalisation / 140 / Low Comp

EDI:

EDI / 18,100 / Low Comp

equality / 14,800 / Low Comp

diversity / 40,500 / Low Comp

inclusion / 9,900 / Low Comp

equality diversity and inclusion / 5,400 / Low Comp

gender equality / 3,600 / Low Comp

diversity and inclusion / 5,400 / Low Comp

diversity and inclusion in the workplace / 880 / Low Comp

equality act 2010 / 60,500 / Low Comp

diversity in the workplace / 1,300 / Low Comp

Safeguarding 60.5k searches, difficulty - moderate(32)

What is safeguarding 14.8 k searches difficulty - easy to compete

Risk management strategies 480 searches difficulty(51) need optimisation ti reach first page

Safeguarding in apprenticeships- no data available on wincher

Safeguarding principles 4.4k searches difficulty-5

Google insights

Prevent- avg monthly searches 10-100k competition low

Preventative strategies- avg monthly searches 10-100 low competition

Prevention- 1k-10k avg monthly views low competition

Searched Prevention education, keywords- online college 1k-10k avg monthly search, high competition

Prevent strategy- avg monthly searches 1-10k low competition

Edi google insights

Edi 10-100k searches avg month, low competition

Edi workplace 10-100 searches low competition

Edi apprenticeships 10-100 searches avg month low competition

Diversity 10-10k avg month search low competition

Equality diversity inclusion, 100-1k searches low competition

safeguardingco.blog - Niamh

safeguarding-co.xyz - Olivia

safeguardinginfo.xyz - Mikolaj

safeguardingcompany.blog - Lola

safeguarding-company.blog - Rosie

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP