https://padlet.com/qzktgny2rj/wftkkya45ir76gxe Cooper Novelline en-us 2021-03-19 23:25:34 UTC 2021-03-23 03:02:21 UTC hello@padlet.com qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331707049 2021-03-19 23:26:56 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331707049 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331707305 This video gives a general overview of the concept of market segmentation. It outlines the fundamentals of segmentation and gives examples of multiple types of strategies. It gives the example of segmenting a market for buyers of ketchup providing a basic explanation in order to get a general understanding of what segmentation is.]]> 2021-03-19 23:27:11 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331707305 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331713407 2021-03-19 23:32:08 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331713407 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331716579 This video outlines the four main types of market segmentation. These types are demographic, geographic, behavioral and psychographic. The narrator explains these concepts along with giving examples of each. She also explains the pros and cons of each type.]]> 2021-03-19 23:35:02 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331716579 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331728106 2021-03-19 23:45:50 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331728106 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331728267 This video gives a real world explanation of the segmentation strategy used by McDonald's. They mainly use demographic marketing ]]> 2021-03-19 23:45:59 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1331728267 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340872122 2021-03-23 02:02:18 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340872122 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340872261 This video comes from a marketing professor at MIT. The professor outlines how to do market segmentation with primary research from customers. He goes in depth about how to talk to current and potential customers to better understand their what they are looking for in a product.]]> 2021-03-23 02:02:21 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340872261 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340877336 2021-03-23 02:04:34 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340877336 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340877518 This video discusses the different variables to analyze when segmenting a market. It explains the difference between these variables and how to utilize them appropriately. It also talks about different scales of strategies such as micro or macro when determining what to do in a certain market.]]> 2021-03-23 02:04:39 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340877518 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340897253 2021-03-23 02:13:17 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340897253 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340897920 This video outlines the basics of what a target market is and how to figure out the target market for a specific product. She goes over multiple basic strategies on how to find a target market. This includes making an educated guess based on segmentation, using small investments in multiple markets, and basing your market on other existing products.]]> 2021-03-23 02:13:35 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340897920 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340906705 2021-03-23 02:17:26 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340906705 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340909879 This video gives a detailed account of how to further develop a targeting strategy. She provides multiple important keys as well as examples to further explain how to use them. She explains the importance of asking "why" when targeting in order to ensure that the strategy is successful.]]> 2021-03-23 02:18:49 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340909879 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340918504 2021-03-23 02:22:46 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340918504 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340918650 This video discusses the four different types of marketing strategies. These are undifferentiated, differentiated, concentrated and micro marketing. He explains the difference between these strategies along with when and why to use each type.]]> 2021-03-23 02:22:50 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340918650 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340925625 2021-03-23 02:25:58 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340925625 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340925921 This video gives insight into target marketing in more of a digital sense. He gives examples of how a content creator or media company can identify their target market and increase traffic.]]> 2021-03-23 02:26:06 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340925921 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340934075 2021-03-23 02:29:40 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340934075 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340935077 This video explains market targeting at a more advanced level with more details. She explains the criteria for determining a market meaning it needs to be measurable, substantial, accessible and differential. She also explains the different ways of selecting a market segment to use for a certain target market.]]> 2021-03-23 02:30:07 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340935077 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340943471 2021-03-23 02:33:42 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340943471 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340943577 This video outlines the very basics of what a market position is. It gives some real world examples of different marketing positions. ]]> 2021-03-23 02:33:45 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340943577 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340950442 2021-03-23 02:36:37 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340950442 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340950658 This video gives more details on what brand positioning is as well as how to find a position and create a positioning statement. He provides various examples from large brands about their position and positioning statement. He also provides a template on how to create a positioning statement.]]> 2021-03-23 02:36:43 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340950658 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340987370 2021-03-23 02:52:12 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340987370 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340987767 This video discusses positioning objectives as well as differences between positioning strategies. He explains seven different objectives when positioning. He explains point of parity versus point of difference. He also gives examples for both of these as well.]]> 2021-03-23 02:52:24 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340987767 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340992230 2021-03-23 02:54:28 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340992230 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340992605 This video discusses a marketer named Seth Godin's alternative strategy for positioning. He explains how to map out the current market and find a position that is not currently occupied. He explains how occupying this space as well as helping potential customers when your space does not fit them.]]> 2021-03-23 02:54:40 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1340992605 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1341003643 2021-03-23 02:59:57 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1341003643 qzktgny2rj https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1341005765 This video provides a more detailed look at positioning and strategies. She discusses three key strategies to a successful positioning strategy and goes very in depth with examples and explanations.]]> 2021-03-23 03:01:01 UTC https://padlet.com/qzktgny2rj/wftkkya45ir76gxe/wish/1341005765