Visual Factors: 

1)the store has used a screen that include images transcended from their Instagram and advertising campaigns, with images of the products along with people testing the products. 

2)the store uses the distinctive purple that urban decay often use on their packaging, advertisements and in their logo

3)the products shown in the screens and graphics are located in the store, meaning they are easy for customers to find and understand from the images what the products look like on. The brand has used images of influencers or makeup artists in their Instagram and on the screens which customers may recognise or follow which then persuades them to purchase the products.