Josh Lighten by Josh

Elle Magazine

josh_lighten — 2015-09-21 15:07:25 UTC

from the research that I did I found that Elle magazine had a very large female audience subscribed to the magazine but the male percentage who were visiting the website was a larger percentage than the men that were subscribed to the magazine. Also there was a large number of readers that in the age range of 18-34. 90% of the readers were women who read the magazine. Also the magazine relates mostly to the class systems of A B and C1 this shows it is mostly more middle class that read the magazine. Also a-lot of people who attend college read the magazine this may not be because they will buy the clothes but because they like to look at the different clothes.

ASA presentation

josh_lighten — 2015-09-21 15:27:03 UTC

http://prezi.com/zstnwrc3oiqz/?utm_campaign=share&utm_medium=copy

Magazine Evaluation

josh_lighten — 2015-09-29 12:03:12 UTC

I started my evaluation by looking at three fashion magazines I chose Grazia look and vogue. I chose these magazines because they are all from the same genre but they are generally aimed towards different types of readers. I looked inside the magazines and found that the cheaper magazine had less content and was more cheap feeling. Also the adverts inside the cheaper magazines were all for cheap brands like Asda or if they were for the more expensive brands they were adverts for aftershave and perfume. i found that the Grazia magazine was a lot thicker than the look magazine but the pages were thinner this is because they want to have more content but don't want to have to spend more money. In the vogue magazine. i think that thew target audience of my magazines is females at the age range of mid 20@s to mid 30's

Research

josh_lighten — 2015-10-05 15:09:59 UTC

Research

josh_lighten — 2015-10-06 13:31:40 UTC

Research

josh_lighten — 2015-10-06 13:32:11 UTC

Research

josh_lighten — 2015-10-06 13:32:34 UTC

What I would change about the Vox Pops

josh_lighten — 2015-10-12 12:57:56 UTC

If I was going to change anything I would use a tripod to reduce the amount of jogging also I would use a more quiet area to reduce the amount of background noise. I would probably choose an area that is sound proofed and away from the toilets to not have the noise of the hand dryers in the background. with the questions I would maybe have them simplified to make sure that the person who is being interviewed knows what they are being asked. with the responses I think they were good but I think that we should of asked the people if they knew anything about the certain topic before starting to record them answering the questions because this caused long pauses while the person tried to think if they knew anything about the topic. if the person doesn't know anything about the topic then they shouldn't be interviewed because their answer wont mean anything because if they don't know about the topic they will probably guess. also I think that we should of had more than just the person who was being interviewed. we should of had the interviewer as well so the person wasn't just looking off of the camera sot and was looking at a person who the audience can see.

with ours I feel that the people who were being interviewed answered the questions well and for most of the most part you could hear the peoples voices clearly.

Questionare

josh_lighten — 2015-10-12 14:00:25 UTC

Questionnaire

1 Which phone do you have?

2 Is there anything you don’t like about your phone? If there is then why don’t you like it?

3 would you be interested in buying a non-popular phone if it’s better than your current phone?

4 on average when do you change your phone and why?

5have you ever heard of the phone company called One Plus

Yes

6 if I told you a one plus phone is better and cheaper than an iPhone 5 would you be interested in buying it.

7 what phone would be your dream phone?

8 on a scale of 1 to 10 1 being the worst and 10 being the best how would you rate your phone performance at the moment

9 how much would you like to read about phones you might not have heard of before from 1 to 10 10 being the best and 1 being the worst

10 would you buy a magazine that would just be about phones?

Yes

josh_lighten — 2015-10-12 14:22:30 UTC

I have included question number 1 because it will determine whether they will know about smaller phone companies or not.

I have included question 2 because it will open up more opertunities for longer answers.

question 3 has been included because it shows if i should include comparisons of the popular and non popular phones.

i have included question 4 because it would show the trends at what points in the year people change their phones to allow me to put certain phones in the magazine at different parts of the year.

question 5 allows me to find out if they know about small phone companies such as one plus to see if I should include a-lot of phones that people might not know about.

question 6 was included to find out if people would be willing to change to a different phone company.

question 7 is included to find out what phones people would like to have instead of their current phone to find more phones that would bring more readers to my magazine.

question 8 is to find out if people feel their phone is slow or fast to see if people would like a section about performance inside the magazine

question 9 is to find out if people would like to read the magazine and to find out the reason for them wanting to buy and read the magazine.

I have included question 10 because I need to primeraly find out if making my magazine would be a good and profitable idea.

Focus Groups

josh_lighten — 2015-10-12 15:22:47 UTC

Focus groups

1 what are your opinions on phones that aren’t as popular

2 are you happy with your current phone

3 would you like to get a new phone

4 if so why do you want a new phone

5 what are the main features you look for in a phone.

Vox Pops

josh_lighten — 2015-10-12 15:23:01 UTC

vox pops questions

1 what is a pleasing layout for a magazine.

2 what type of magazines do you read.

3 have you ever heard of the phone company called One Plus.

4 why do change your phone and when do you change it.

5 what phones have you had in the past

josh_lighten — 2015-10-12 15:25:01 UTC

i have done questions number 1 because i need to find out peoples overall opinion on private phones to see if i should include them in my magazine.

question 2 has been included to find out if people are interested in getting a new phone.

i did question 3 to find out if they would want a new phone and it also opens a discussion to find out what phone they would want.

question 4 is a follow on from question 3 to find out why they want a new phone this helps my magazine because it allows me to know what people want with their phones.

question 5 has been included to find out what features i should included in my magazine.

josh_lighten — 2015-10-13 15:10:39 UTC

I have included question 1 in my Vox Pops because i need to find out what sort of layout people like for a magazine eg what is pleasing for the eyes.

question number 2 has been included because i need to fund out what are the most popular magazines and see why they are popular so what key qualities make the magazines popular so i can add those key qualities to my magazine.

i have included question number 3 because I need to find out if people have heard of small phone companies and if people have done how many people have heard of them

question 4 is important because i need to find out if people do actually change their phone and if they do when they change it because this will help me to find our when i should include certain phones in the magazine a t certain parts of the year

question 5 allows me to find out trends in the market for when certain phone companies went out of fashion and what new phone companies came in to fashion eg when blackberry went out of fashion and apple came in to fashion.

llove — 2015-10-18 17:59:28 UTC

josh_lighten — 2015-10-18 21:10:39 UTC

My focus group will be conducted in the pod in the open plan

The vox pops will be done in the uni building we will need a tripod and a camera preferably the camera we used for the practise vox pops as it had good quility picture and good audio

In my group I will have Ben Robinson Jaleigh Albone and

NRS

josh_lighten — 2015-10-18 21:39:10 UTC

The nrs are a company that takes in alot of data from different magazine companies and displays the information they display information such as the percentage of people in a certain countrie that read a certain type of magazine.. This is helpful to me because i can look at what countries will be more likely to read my magazine over other countries.

Barb

josh_lighten — 2015-10-19 12:35:03 UTC

barb is a company that stores data from TV shows in UK and puts the information in to different forms of information EG percentages. this makes the information easy to understand for company's or people who are interested in the information. BARB stands for Broadcasters' Audience Research Board.

research evaluation

josh_lighten — 2015-10-19 13:22:57 UTC

research is very important when creating z magazine it allows the company who is creating the magazine to know what to include inside the magazine eg what phones to include at different points of the year

Research Planning Sheet

josh_lighten — 2015-10-19 14:30:54 UTC

Rajar

josh_lighten — 2015-10-30 12:45:18 UTC

Rajar is a company that measures radio audiences in the uk they are also partly owned by the bbc

4th November

josh_lighten — 2015-11-02 15:25:37 UTC

Today I have been finalising some of my secondary research and starting the bibliography. Also I did my focus group and recorded it the recording can be found attached to this post also I helped to complete other peoples focus groups i now need to finish off my vox pops but I have done my questionnaires and my focus groups. my focus group questionnaires and my vox pops are all based on small phone companies.

Unit 2 reflection

josh_lighten — 2015-11-09 16:18:36 UTC

Looking back on my unit 2 work if i was to do it again i would get more questionnaire's completed so that i would have more information so i have a more valid information also i would have more questions for my focus group and vox pops. I have presented my graph in this way because its clear and it shows all of the information in an easy to read way. My research has impacted on my design because people said that they like a bold title and a big picture as a background. i made the picture relevant to the magazine because people will only read the magazine if the front cover pulls them in. Also i did a primary research analyses because it shows the main information which changed the design of my magazine

questionare graph

josh_lighten — 2015-11-09 16:24:23 UTC

Magazine design

josh_lighten — 2015-11-09 16:40:04 UTC

Primary Research Analyses

josh_lighten — 2015-11-09 16:45:55 UTC

josh_lighten — 2015-11-23 16:34:47 UTC

Notes

josh_lighten — 2015-11-26 13:14:00 UTC

Mind Map Analasys

josh_lighten — 2015-11-30 14:31:04 UTC

Barb Rajar ASA and NRS

josh_lighten — 2016-04-25 13:35:35 UTC

Barb, Rajar, Asa and NRS are all companies to do with advertising barb is a company that stores data from TV shows in UK and puts the information in to different forms of information EG percentages. this makes the information easy to understand for companies or people who are interested in the information. BARB stands for Broadcasters' Audience Research Board. NRS are a company that takes in a lot of data from different magazine companies and displays the information they display information such as the percentage of people in a certain country that read a certain type of magazine. This is helpful to me because i can look at what countries will be more likely to read my magazine over other countries. Rajar is a company which takes in data about listeners on radios they are partly owned by the bbc

List of skills a researcher needs

josh_lighten — 2016-04-27 13:10:05 UTC

Project Management

Organization

Time Management

Resilience

Analysing

I think that the most important skill to have when being a researcher is organization because if you are researching multiple things at once you don't want to get them mixed up. i think that this is more important than analysing because you can analyse something but if you get multiple projects mixed up then there is no point in doing the analysing in the first place.