1. Select an influencer - Choose an online influencer (social media personality, YouTuber, etc.)
2. Find their advertisement - Locate a specific advertisement or product promotion they’ve created
3. Research the influencer - Gather information about their background, audience, and credibility
4. Create your post - Add all your analysis and findings to a single post
5. Include media - Upload an image or video of the advertisement you’re analyzing

Each group should create one comprehensive post with all your findings.

Nehir/ Kerem/ Mete

For example, he promoted a streetwear clothing brand on his Instagram by wearing their outfits and tagging the brand, encouraging his followers to check it out

Background: Testo Taylan is a Turkish content creator known for his energetic and humorous videos. He often shares daily life stories, sketches, and motivational or funny commentary.

Audience: His main audience is teenagers and young adults in Turkey who enjoy entertaining and relatable social media content.

Credibility: He’s seen as authentic and approachable, which makes his audience trust his opinions about products he promotes. His comedic style helps his advertisements feel more natural and less forced.

We chose Jennie Kim for this activity. She is a South Korean singer, rapper, and fashion influencer. She is famous as a member of the K-pop group BLACKPINK and has millions of followers on Instagram and YouTube.

One example of her advertisement is a campaign with Chanel. Jennie is a global ambassador for the brand. She promoted Chanel’s new handbag collection by posting pictures of herself wearing the bags and writing short, stylish captions.

Jennie was born in 1996 and became famous after BLACKPINK debuted in 2016. Most of her followers are teenagers and young adults who are interested in music, fashion, and beauty. She is seen as a fashion icon, and many brands trust her to represent their products. Because of her strong influence, brands can reach many people through her posts.

Jennie’s way of promoting products is natural and stylish. She shows how the products fit into her daily life, so they do not look like regular advertisements. Her elegant image and close connection with her fans make people trust the brands she works with.

Below is an example image from Jennie’s Chanel campaign, where she shows the new handbag collection in her elegant style.

A numerous part of brands select kpop idols for representive in recently because kpop idols have countless loyal fans and many kpop idols always boast their idols both sales force and advertisements.

Selin Eylül

common in Turkiye. At first, his videos focused on gameplay.

Attracting viewers who enjoyed his funny reactions. As his audience grew, Murat began to explore new ideas and started posting vlogs, food challenges, and daily life videos. This transition helped him reach a broader audience beyond gaming and now he is one of the most recognizable online personalities in Turkish YouTube culture. He is usually sponsored by Migros, in ramadan.

Also he does businesses with computer companies

Ela Nehir Arda