(Describe the market you want to engage in. State a market gap/problem you want to solve through your business. You may or may not use the table presented)

(Specify the names of your potential suppliers) 

(Names of your Target Buyers should also be specified; it may be name of an individual or name of a store/institution)

(Describe the market you want to engage in. State a market gap/problem you want to solve through your business. You may or may not use the table presented)

Part 4: Market

Market Analysis
The market I want to engage in are the supermarkets/local markets/public markets.

The problem that I want to solve is that I want it to people more accessible and less

Supply Channel :
Input/Equipment to produce the product :
1. RTL
2. Cage/Housing
3. Feeds
4. Vitamins & Antibiotics
5. Utilities (Electricity/Water)

Source/Supplier of Input :
1. Ta-ala farm
2. Chicken cages philippines
3. Purina
4.
5. Electricity & Water

Quantity :
1. RTL -- 100 heads
2. Batter cages -- 100 pcs
3. Purina -- 11kilos per day
4.
5. Electricity & Water

Target Buyers :
1.CJ`s egg,oil & uga
2. Fresh eggs bacolod
3. Our daily eggs Bacolod

Small farm distributor of meat. Rising problem in the market such as large number of competitors, lack of customers, and quality market stand. These problems can be resolved by providing a good quality of meat, clean, healthy  and socially intact. The target customers are persons living in every barangay

Supply Channel
 Input/Equipment to produce the product: Pigs, housing, feeds, medicines and utilities.

 Source/Supplier of Input:
1. Other high quality piggery will be the source of the pigs like Alkatraz piggery farm found in MURCIA negros ocidental.
2.  construction housing will bought in local hardware like  ALFALAJ hardware.
3.Drinkers will also be bought in local stores like city vet.
4. For a startup the feeds and medicines will be bought in the source of pigrolac.
5. when the pig start to grow left over crops from the market/ re-searchable crops well be applied.

QUANTITY
1.pigs - 30
2.Housing - 3 pen
3. Feeds - 435 kgs
4. Medicines -
5. Drinkers - 20 pcs

Cost per unit
1 pigs-2500.00 (30) = 75,000.00
2.Housing - 18,000.00
3.Feeds 435 kgs(50) =21,000.00
5.Medicines 3000.00
6. Drinker 65(20)=1,300.00

Target Buyers

Product
1. Pork Meat

Name of the Target Buyer
1.  individuals

Volume Requirement of the Buyer
1. 1 -2 kilo/s per buyer

Quantity to be Supplied by the Project
1. 2,400  kilos all in all 

Selling Price per unit
1. 200 pesos per kilo

Mode of Payment
1. Cash Payment

SUPPLY CHANNEL
1. Fish float feeds
2. Tilapia Fish
3. Romaine lettuce seeds
4. Water
5. Housing
6. Organic Fertlizer (vermicast, Carbonized rice hull)

TARGET BUYERS
1. Public Market
2. Neighbors
3. Family Members
4. Small Restaurants
5. Inasalan's
6. Individuals

MV Poultry Farm will supply poultry meat to the public market in the local area. This target has a large number of buyers and also has multiple competitors such as other meat supplier where there is a market gap. But this problem can be resolved by effective marketing strategy and ensuring costumers are provided with high-quality, safe and healthy meat products. 

 

 | Problem or Gap in the Market | Solution
(The product or service you want to offer) | Who will Benefit
(Your target Customer group/s)
 | The nearest dressed chicken supplier is on the other Brgy., usually the buyer have to rent vehicle to deliver the product. | The business is within the Brgy. Local wholesale buyer don’t need to pay for delivery charges.  | -          Meat Shop  Retailer -          Dressed Chicken Store -          Residents of the area

 

High quality native chicken can be purchase to Ta-ala Farm. Housing construction will be purchased on local hardware close to the farm location, at ALPA LA Hardware.

Feeds, Drinkers and medicines will be bought at PACIFICA.  For Incubators will be bought at

Equipments/inputs:-          

1.    Target Buyers

(Names of your Target Buyers should also be specified; it may be name of an individual or name of a store/institution)

 | Product | Name of Target Buyer | *Volume Requirement of the Buyer | Quantity to be Supplied by the project | Selling Price per unit | Mode of Payment

Product: Dressed Chicken  

Contract buyer
-varying
Monthly:  200 kilos 
Php 100.00

Individual Customer
1-2 kilos per head 
As much as the customers would need

Mode of Payments:
Cash

 

The market analysis that I want to engage are the public market in our barangay as well as in the city public market. The market problem right now is the competitiveness in prices and the quality of the product. Nowadays, consumers are seeking for a good quality product. This problem can be solved by providing the high quality product wherein organic.  Reassuring the health of the consumers and their family.

 

Input/Equipment to produce the product:

1. Seeds

2. Vermicast

3. Carbonized Rice Hull

4. Water

5. Concoctions (Organic Fertilizers and Pesticides)

 

1. Seeds can be purchased in PACIFICA located in Libertad Market.

2. Vermicast and CRH will be bought in Dulaca’s garden

3. Water will be provided by BACIWA

4. The materials that will be used for concoctions will be bought in Libertad markets and City Vet. 

 

1. Seeds -  2,000 seeds

2. Vermicast - 10 sacks

3. CRH - 15 sacks

4. Water - NA

5. Concoctions - 10 Liters

 

1. Seeds - 2,000 x Php 2.00 = Php 4,000.00

2. Vermicast - 10 sacks x Php 2,500.00 = Php 25,000.00

3. CRH - 15 sacks x Php 35.00 = Php 525.00

4. Water - 500 each moth x 6 months = Php 3,000.00

5. Concoctions - 10L x Php 300.00 = Php 3,000.00

 

1. Adela Public Market

2. Libertad Public Market

3. Central Market Public Market