1. Research: Identify a marketing campaign that failed in a foreign market due to cultural misunderstandings. Focus on credible sources and diverse perspectives.
2. Title Creation: Name your post using the campaign or company name.
3. Description: Address the following key points:
   • What was the original campaign? Describe the campaign's objectives and main messages.
   • Which cultural aspects were misunderstood? Highlight the specific cultural elements that were overlooked or misinterpreted.
   • What were the consequences? Analyze the immediate and long-term impacts of the misunderstanding.
   • What lessons can marketers learn? Provide insights and suggestions for future marketing efforts in similar contexts.
4. Visuals: Enhance your post with images or media related to the campaign if available to make your case study more engaging.

Your posts will form the basis for our gallery walk and class discussion on cultural adaptation best practices.