• Many Americans feel the economy was stronger during Trump’s presidency compared to Biden’s, creating positive associations with Trump’s economic policies.

2. Loyal Trump Base

• Trump’s “MAGA base” constitutes 37% of likely Republican voters. This group is highly supportive of Trump and believes in his innocence regarding legal issues.

3. Unchanging Unpopularity

• Trump’s high unfavorability among non-Republicans has persisted. His national popularity remains low, but he focuses on maintaining his core supporters rather than expanding his appeal.

4. Trump’s Appeal to Young Voters

• Trump’s charismatic style contrasts with Biden’s perceived lack of charisma, making Trump more appealing to younger voters.

5. Biden’s Image and Leadership

• Biden’s image as a steady and reassuring leader, which was an advantage in 2020, now contributes to a perception of ineffective leadership.

resources

Donald Trump’s popularity is rising with some Americans. Here are 3 reasons why. | Vox

https://www.latimes.com/politics/newsletter/2023-08-02/why-trump-is-still-the-gop-2024-pick-in-the-face-of-legal-troubles-essential-politics

Why Trump Is So Hard to Beat - The New York Times (archive.org)

Why Donald Trump is gaining ground with young voters (archive.org)

https://democrats.org/jaime-harrison/

https://gop.com/about-our-party/rnc-leaders/

1. Reducing the corporate tax rate: Trump aims to lower the corporate tax rate from 21% to 15%, but only for companies that manufacture products in the U.S. He emphasized that companies outsourcing jobs would face high tariffs on imported goods.

2. Government efficiency commission: He proposes establishing a government commission to reduce waste, fraud, and improper payments, with a goal to save trillions of dollars by eliminating inefficiencies.

3. Housing affordability: Trump suggested various measures to reduce housing costs, including a ban on mortgages for undocumented immigrants and cutting regulations to make homebuilding more affordable. He also highlighted plans to reduce mortgage interest rates to 3% or lower.

4. Lowering gas prices: He promised to reduce gas prices below $2 a gallon by removing regulations and encouraging more oil drilling.

These proposals reflect Trump's broader focus on lowering costs for businesses and consumers, while aiming to boost economic growth through tax cuts and deregulation.

https://edition.cnn.com/2024/09/05/politics/trump-economic-plans-musk-government-commission/index.html

healthcare:

Harris: Harris wants to expand Medicaid to help more low-income people get healthcare. Harris wants to offer a government-run health plan that people can choose if they don’t want private insurance.

Trump: Trump wants to get rid of Obamacare and replace it with a system that gives people more private options. Trump believes people should be able to buy health insurance from any state to increase options and lower prices.

Gun Safety:

Harris: Harris, who owns a gun herself, supports a red flag law, universal background checks, and banning assault weapons, but major changes need approval from Congress.

Trump: Trump firmly supports the right to own guns and is against any gun control, even after someone tried to attack him.

Source: https://www.medcentral.com/biz-policy/harris-vs-trump-non-partisan-primer-on-dramatic-health-policy-differences

https://www.project2025.org/playbook/

https://www.aljazeera.com/features/2024/7/10/what-does-project-2025-mean-for-the-world

https://www.reuters.com/world/us/project-2025-what-is-it-who-is-behind-it-how-is-it-connected-trump-2024-07-12/

https://www.washingtonpost.com/politics/interactive/2022/top-election-donors-2022/