Hurtigruten | Expedition Demand (2019): How attractive is this industry? (Odd Teams) by Majo Murcia https://padlet.com/majomurcia/w8xd1viz7nqgsafk en-us 2025-01-22 16:53:13 UTC 2025-01-30 14:18:42 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/643033689/2527f6c81a0495fcbb2a66c687a60bb5/Logo_IAE.png Polar - Market Size (See Ex. 6) majomurcia https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300643394 Niche market

Seasonality

Expected to grow

2 companies ( Hurtigruten & Ponant) hold 33% of market share







]]> 2025-01-22 16:54:04 UTC https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300643394 Polar - Regions majomurcia https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300644786 Antartica, Svalbard, Greenland, Iceland, Norwegian Coast, Norwegian Fiords, Artic sea, Southern Antartic Islands (Malvinas, Georgias and Sandwich)











]]> 2025-01-22 16:55:10 UTC https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300644786 Polar - Price Point majomurcia https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300645378 High because it is an industry that provides luxury experiences from a vacational standpoint










]]> 2025-01-22 16:55:36 UTC https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300645378 Polar - Key Success Factors majomurcia https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300646454 Exclusive Experience

Authentic Experience

Reliance

Fleet size (Scale of operations)

Collaborations with local organizations

Navigation technology/ Equipment Quality

Variety of offerings (Destinations and trip features/length)

Sustainability of operations (Carbon footprint/ Pollution)






]]> 2025-01-22 16:56:23 UTC https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300646454 Warm Water - Market Size (See Ex. 6) majomurcia https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300647515 Large market: warm-water expeditions make up 45% of total market for expedition cruises


Total Passenger Capacity

South America & Galapagos: 74,1k

Australia: 14,5k

Mediterrenean: 10,6k

Asia/Pacific: 8k

Caribbean: 5,1k

West Coast: 4,2k


Total: 116k






]]> 2025-01-22 16:57:12 UTC https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300647515 Warm Water - Regions majomurcia https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300648059

  • Africa

  • Pacific Islands

  • Caribbean

  • South America

  • Mediterranean

  • Northern Australia

  • Indonesia









]]> 2025-01-22 16:57:37 UTC https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300648059 Warm Water - Price Point majomurcia https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300648543

  • Lower price in warm water than polar

  • Higher volume









]]> 2025-01-22 16:58:01 UTC https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300648543 Warm Water - Key Success Factors majomurcia https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300649321 Demand:

  • Excellent customer service

  • High comfort

  • All-inclusive

  • Activities

  • Popularity relative to Polar cruises

  • Round year demand


Business:

  • Increase customer volume

  • Take advantage of our existing clients


]]> 2025-01-22 16:58:36 UTC https://padlet.com/majomurcia/w8xd1viz7nqgsafk/wish/3300649321