What is the target audience and the strengths and weaknesses to engage with an audience? by

craad01 — 2024-01-10 12:16:52 UTC

Target Audience?

craad01 — 2024-01-10 12:16:52 UTC

strengths

Oliver_Rhodes672002 — 2024-01-10 13:14:19 UTC

one of the biggest strengths that the video has is bringing awareness to people, and educating people about the subject

Music

693568 — 2024-01-10 13:15:22 UTC

The music behind the happy clips made it emotional, such a contrast between the clips and music

Simple

6866213 — 2024-01-10 13:15:43 UTC

The video presents a strong message with very little information. I like how we don't know what the video is about until the end, it let's the audience take away from the video without telling us what the message is

600440JAMIE — 2024-01-10 13:16:29 UTC

It tricks the viewer with the happy music then gives a powerful message at the end

Homemade

693568 — 2024-01-10 13:17:04 UTC

it felt like a homemade and personal video, not a fabricated view on the topic which made is very raw, real and emotional

693568 — 2024-01-10 13:19:24 UTC

the target audience could be people who know others struggling or have struggled with suicide. the age group could be any age and gender

the target audience could also be people who want to learn about suicide, raise awareness or support those around them

Juxtaposition

652189 — 2024-01-10 13:20:43 UTC

The dissonance between how someone might appear when they're suicidal vs how they actually feel is symbolised with the dissonance between the contents of the videos shown in the ad, and the music and subject matter.

2024-01-10 13:21:07 UTC

they used happy clips and the music and sound tricked us into thinking that there life is perfect.

family

robynwood_ — 2024-01-10 13:21:15 UTC

The video shows the suicide victims with their family and children to show you that even parents can struggle too

Oliver_Rhodes672002 — 2024-01-10 13:21:49 UTC

it appeals to many age groups and demographics

It's short

6866213 — 2024-01-10 13:22:21 UTC

It achieves a lot of emotional engagement in a brief period of time, and doesn't try too hard to make the audience sympathize with the content, it achieves that on it's own

652189 — 2024-01-10 13:24:37 UTC

It could also appeal to those who have people they're close to who are suicidal, but aren't showing many signs about it, suggesting for them to dig deeper, and also suicidal people themselves, encouraging them to open up to people who care about them.

2024-01-10 13:26:07 UTC

The target audience could be for people from all age groups that may struggle with mental health and they may relate to this.

652189 — 2024-01-10 13:35:19 UTC

It's... Attention grabbing?

652189 — 2024-01-10 13:36:08 UTC

High production value

2024-01-10 13:36:43 UTC

Unclear message, confusing,

652189 — 2024-01-10 13:36:58 UTC

Poor job conveying the message.

652189 — 2024-01-10 13:38:49 UTC

It's easy to understand.

Oliver_Rhodes672002 — 2024-01-10 13:39:21 UTC

It gives people confidence about themselves

600440JAMIE — 2024-01-10 13:39:27 UTC

Give the message that you never know what someone is going through

652189 — 2024-01-10 13:39:47 UTC

People with disabilities and/or relatives of those people.

2024-01-10 13:40:20 UTC

Its engaging cause of they're talking with a lot of confidence

Relatable

6866213 — 2024-01-10 13:40:43 UTC

As the audience, we think that these people are just normal people we would see everyday, and the answers to the questions are nothing out of the ordinary, but this ad incorporates a twist at the end to drive the point of the video

robynwood_ — 2024-01-10 13:42:13 UTC

The video is indicating that you don't always know what people are going through behind the scenes. They have nicknames and hobbies and they are more than just their disability

2024-01-10 13:42:26 UTC

Their confidence makes viewers with disabilities proud of who they are

652189 — 2024-01-10 13:44:48 UTC

Can come across as potentially hamfisted, and preachy in it's messaging

Feels rushed

6866213 — 2024-01-10 13:45:20 UTC

The video takes it's time until the twist, then it is quick to end the video and doesn't give the viewer a lot of time to process the content