https://padlet.com/maza/w73x30c170ap Professional communicators have a range of tools available to reach targeted audiences, from traditional print to the latest technology. But it's easy to overlook the more traditional communication methods when faced with the hype surrounding social media. Social media are powerful communication tools that can be an important element of an effective communication strategy. But they're among many available channels, each of which can be highly effective for particular audiences and circumstances. The challenge lies in knowing when and how to use each type of tool, including traditional ones such as print and face-to-face communication. It's about using the most effective mix for reaching each workforce segment — and your goals. TASK: Study the report. Then in groups, write 4-5 well-argued key takeaways on the Padlet wall below. Study other groups' contributions - how do they compare? en-us 2018-05-17 09:15:41 UTC 2023-04-05 18:55:00 UTC hello@padlet.com maza https://padlet.com/maza/w73x30c170ap/wish/261506349 2018-05-17 09:19:49 UTC https://padlet.com/maza/w73x30c170ap/wish/261506349 https://padlet.com/maza/w73x30c170ap/wish/262976370 -The communication channel should be adequate to the taget group of the service enterprise
 -choose the right message for each chaneel 
- external brand and emplyer brand should have the same cutural alignment
- face to face communication continues to rank either first or second in most communication preference surveys
-it is important to listen to the audience
- the company should have certian objective for great results ]]> 2018-05-23 10:47:30 UTC https://padlet.com/maza/w73x30c170ap/wish/262976370 https://padlet.com/maza/w73x30c170ap/wish/262979193 -  A well-thought-out, integrated strategy incorporates new and traditional vehicles through which we can deliver the message to all audiences + channel selection to achieve specific results.

- Face-to-face communication in a time of change.

- Body language can help to achieve communications goals or sabotage them.

- Information = giving out, communication = getting through. 

]]> 2018-05-23 11:03:00 UTC https://padlet.com/maza/w73x30c170ap/wish/262979193 https://padlet.com/maza/w73x30c170ap/wish/262979999 - importance of face-to-face communication in times of change
- communication shapes the brand
- each employee is a brand ambassador
- external brand and employer brand need to have cultural alignment
- overload of information - it is needed to avoid the mess
- use right communication channels at the right time 
- paper communication still has its purpose and is up-to-date

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