Product placement by Jasiya Lewis https://padlet.com/lewisj2027/w7145hcg32sfh1dy en-us 2024-11-06 18:53:32 UTC 2024-11-07 16:42:56 UTC hello@padlet.com What is product placement? lewisj2027 https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3204973859 Putting products into TV shows and movies where they will be seen

]]> 2024-11-06 18:54:18 UTC https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3204973859 Example 1 lewisj2027 https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3204979758 Sales did slightly grow after the movie was published so it was effective

]]> 2024-11-06 18:58:55 UTC https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3204979758 Example 2 lewisj2027 https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3204986238 The iPad brought more viewers, so it was effective.

]]> 2024-11-06 19:03:55 UTC https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3204986238 Example 3 lewisj2027 https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3206749966 This brought more views to the show so it was effective.

]]> 2024-11-07 16:23:30 UTC https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3206749966 Example 4 lewisj2027 https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3206755482 This product placement brought more sales for the Nintendo switch so it was effective.

]]> 2024-11-07 16:26:33 UTC https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3206755482 Example 5 lewisj2027 https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3206755819 This product brought less sales to pizza hut but more views to the movie so it was effective.

]]> 2024-11-07 16:26:47 UTC https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3206755819 BMW paid $3 Million to have Z3 in the movie GoldenEye lewisj2027 https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3206782311 There was a $240Million lift in sales for the BMW Z3. I don't think it justified paying $3 Million.

]]> 2024-11-07 16:42:55 UTC https://padlet.com/lewisj2027/w7145hcg32sfh1dy/wish/3206782311