MUJI Analysis by HUANG, Xinyi (2017) https://padlet.com/xinyi_huang_2017/w6utmiq5842v By Jennifer HUANG en-us 2019-11-06 17:22:49 UTC 2025-09-28 11:39:27 UTC hello@padlet.com Introduction xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408732582 Muji is an international company that started in Japan in 1980. Since its establishment, the company has aimed at producing products at an affordable price and that explains why the company sales have been on the rise over the years. For that reason, Muji focuses on reducing their cost of production, reducing the storage of raw materials, and simplifying the process packaging materials. 
At the moment, the company has an average capital of JPY 6,766.25 million, with an annual turnover of about 333,281 million. Additionally, the company has employed a total number of 16,195, where 9,203 are part-time workers. ]]> 2019-11-08 16:28:24 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408732582 SWOT Analysis xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408753975 STRENGTHS:
  • Operates in a broader variety of products..
  • Has a good reputation. 
  • The brand has been in existence for more than 25 years.
  • The company is an experience multi-national store.
  • The slogan of the company is simple and straightforward.
WEAKNESS:
  • The failed store reflects terrible management.
  • There is a high cost of shipping and online retailing.
  • The expansion of the company is over-ambitious in its development.
  • The slogan limits the marketing strategy.
OPPORTUNITIES:
  • Opening new stores 
  • Developing stores in neighboring countries.
  • Practice ethical consumerism.
  • Take advantage of online marketing 
  • To establish a system that will promote customers loyalty 
THREATS:
  • The products have color preferences and thus promote racism
  • There is high competition from other companies like IKEA and Bodyshop. 
  • Political disputes and unfriendly political climate 
  • High costs  of opening and operating stores
]]> 2019-11-08 17:04:27 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408753975 The Marketing Environment xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408901107 2019-11-08 21:53:33 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408901107 External xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408901296 2019-11-08 21:54:27 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408901296 Internal xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408901784 2019-11-08 21:56:32 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408901784 PESTLE Analysis xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408902122
  • Political - Stabile political environment 
  • Economic - encourage the entry of firms in the industry
  • Society - address environment issues
  • Technological - Some television programs broadcast Japanese brands 
  • Environment - The ongoing concern of air pollution 
  • Legal - Policies and rules in some countries are affecting the way the company operates in such markets.
    • ]]>     2019-11-08 21:57:52 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408902122     xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408908208 2019-11-08 22:22:33 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408908208 Porter's Five Forces xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408909324 Bargaining power for supplier:
    ·  Practice bulk buying hence enjoy economies of scale 
    ·  The company overtakes the manufacturers of the suppliers and thus reduces their bargaining power 
    ·  A new technology that leads to increase in varieties of products and thus led to price stability
    Bargaining power for buyers:
    Many multinational companies have engaged in the trade of such products and used different marketing strategies like offering discounts and promotions. Notably, Muji’s strategy is subsidizing prices.
    Threats of new entry:
    In the bid to encourage competition, most nations have practiced the move of easing restrictions to the multinational companies
    Competitive rival in the industry:
    The competition is high from multinational companies like The Bodyshop who operate with the same concept of offering cheaper products
    Threats of substitute:
    Muji is a unique company in producing products that are of high quality at a low price and environmentally friendly conditions. Other competitors may not provide substitute products since they may not offer all the three standards in one package. 
    ]]>     2019-11-08 22:26:23 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408909324     Competitors xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408914239 2019-11-08 22:49:19 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408914239 MUJI's top competitors include Gordmans Stores, Maus Freres and Lenards. xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408914398
  • MUJI is a retail company that offers a variety of products, including household goods, apparel and food. 
  • Gordmans is a chain of Midwestern off-price department stores.
  • Maus Freres owns department stores and other loosely related business.
  • Menard operates a chain of home improvement stores. 
    • ]]>     2019-11-08 22:50:15 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408914398     xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408915407 2019-11-08 22:56:47 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408915407 xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408916041 2019-11-08 23:01:06 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408916041 xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408916060 2019-11-08 23:01:16 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408916060 STRATEGY xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408916674 2019-11-08 23:05:37 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408916674 xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408916777 The marketing strategy of the first objective is to produce high-quality goods that will be acceptable will be cheap and environmentally friendly. In this regard, the company will control prices by ensuring that during the expansion strategy, profit from one branch will be used to open another office.]]> 2019-11-08 23:06:12 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408916777 xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408917113 On the second objective, the company will grow its customer base by developing different businesses. On that notion, the company operates stores like Café Muji and Meal Muji, Muji Campsite, Flower Muji, House, and IDEE. ]]> 2019-11-08 23:08:22 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408917113 xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408917173 Additionally, the company has product differentiations depending on the product design. To achieve this, the company will collaborate with famous artists who are creating in structuring and modifying the product.]]> 2019-11-08 23:08:53 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408917173 xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408917469 2019-11-08 23:10:52 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408917469 xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408917702 2019-11-08 23:12:31 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408917702 Objectives xinyi_huang_2017 https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408920863 1. The first objective of the company is to improve positioning by selling cheap, high-quality products. 

    2. Secondly, Muji targets to enhance its reputation and make it a preferred brand by the general public. 
     
    3. The target market of Muji is the working class, students, and office workers. Mainly, this kind of demography ages around 25-40 years who are single, married, or engaged. 

    4. Therefore, with the targeted segment in mind, Muji will focus its marketing on serving the economic niche available and thus increasing its customer base. 
    ]]>     2019-11-08 23:34:19 UTC https://padlet.com/xinyi_huang_2017/w6utmiq5842v/wish/408920863