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      <title>Stella McCartney Zero Waste Capsule Collection by FBB C4 Cavidan Lal Osen</title>
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         <description><![CDATA[<div><strong>Stella McCartney is long associated with advocating and taking real action towards sustainable and ethical fashion. </strong>No easy achievement within an industry known as one of the most polluting and wasteful in the world. An end of 2017 report <a href="https://www.ellenmacarthurfoundation.org/news/one-garbage-truck-of-textiles-wasted-every-second-report-creates-vision-for-change">by the Ellen MacArthur Foundation</a>, showed that 53 million tons of fibers are produced every year to make clothes and textiles and that every year 73 % of those fibers landfill or burn. Mass-consumption fast fashion as well as luxury fashion both contribute to this problem.</div>]]></description>
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         <pubDate>2021-01-02 14:41:13 UTC</pubDate>
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         <description><![CDATA[Ways towards Sustainable and Ethical Fashion
The consistent action Stella McCartney takes towards more sustainable and ethical fashion can be generally described in three ways. First, as the sustained focus in finding great partnerships to research and develop new and more sustainable materials. Second, in developing innovative processes that are less harsh exploitative of natural resources. Third, in connecting with experts, in collecting and analyzing data to overthrow established misconceptions.]]></description>
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         <pubDate>2021-01-02 14:41:37 UTC</pubDate>
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         <pubDate>2021-01-02 14:42:10 UTC</pubDate>
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         <description><![CDATA[<div>The company is always looking for new ways to be more sustainable as it feels responsible for the resources it uses and the impact its activities have on the planet. This sense of responsibility and forward thinking is present when they design their collections, when they manufacture the clothes and even when they open new stores.<br><br></div>]]></description>
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         <pubDate>2021-01-02 14:43:06 UTC</pubDate>
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         <description><![CDATA[Victoria Beckham Elevates Green Beauty to New Heights

It seems like every day another green beauty brand is hitting the market. But with products still boasting ingredients that considered toxic in many countries (i.e. phenoxyethanol), it’s not always easy to separate out the true clean lines from the pack.

Enter Victoria Beckham. If it’s good enough for the queen of the smoky eye, it should be good enough for the rest of us. Beckham’s new cruelty-free beauty line elevates clean beauty standards, featuring ingredients such as gemstone powder or sodium hyaluronate, and absolutely zero bad fillers.]]></description>
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         <pubDate>2021-01-02 14:45:08 UTC</pubDate>
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         <description><![CDATA[After working her way through the runaways and Fashion Weeks, she has earned a position in the Luxury market. As an influential designer and UN Goodwill ambassador, her voice has real impact. Working with Livia Firth, she championed sustainable fashion in London Fashion Week last September. Her designs for the Green Carpet Challenge quickly sold out, filling out the pages of newspapers and magazines.]]></description>
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         <pubDate>2021-01-02 14:48:10 UTC</pubDate>
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         <description><![CDATA[<div>Each of its products are packaged in pre-used and recycled and recyclable materials, all of which use minimal plastic. In fact, some of its packaging will dissolve quickly in water. “However, we believe we can do better,” said the brand. “We are actively engaging resources to incorporate even more post-consumer materials, ocean-bound plastic, and refillable packaging into production. We aren’t perfect, but we are committed to partnering with industry leaders in science, technology and sustainability to set better, cleaner, and more ethical standards across beauty.”</div>]]></description>
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         <description><![CDATA[At LOEWE, we’re combining our long-standing knowledge of craft with new research and technologies to help lessen our impact on the planet. Every day, we explore new sustainable practices in everything from material sourcing to designing, manufacturing, packaging and the building and management of our sites and stores. We’re still at the beginning of a journey which gained momentum in 2019 with the launch of our first Eye/LOEWE/Nature collection, that works as a laboratory for more sustainable practices and that by end 2020, we hope will enable us to reduce our overall CO2 emissions by 25%.]]></description>
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         <pubDate>2021-01-02 14:52:25 UTC</pubDate>
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         <description><![CDATA[We work with high quality, low impact materials that are sourced and produced with our planet in mind. Factors such as traceability of origin, fair conditions for farmers, animal welfare and the protection of biodiversity closely inform the way we approach and procure raw materials.



We source our leather from tanneries certified by Leather Working Group (LWG), an international organisation that evaluates the environmental compliance and performance of the leather industry. We’re testing a variety of other low impact materials, including recycled and upcycled fabrics, and are also using an increasing amount of organically grown cotton in the products we make, that uses non-toxic pesticides, improves soil quality and saves water.]]></description>
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         <pubDate>2021-01-02 14:56:58 UTC</pubDate>
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         <description><![CDATA[Its environment rating is 'not good enough'. There is no evidence that it minimises textile waste. It has set an intensity target to reduce greenhouse gas emissions generated from its own operations by 10% and a Scope 3 emission reduction target. There is no evidence that it has taken any meaningful action to reduce or eliminate hazardous chemicals. There is no evidence of a current water target or goal.]]></description>
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         <pubDate>2021-01-02 14:57:50 UTC</pubDate>
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         <description><![CDATA[“Killing animals is the most destructive thing you can do in the fashion industry,” she told me. “The tanneries, the chemicals, the deforestation, the use of landmass and grain and water, the cruelty — it’s a nonstarter. The minute you’re not killing an animal to make a shoe or a bag you are ahead of the game.”]]></description>
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         <description><![CDATA[Minimum environment impact: as you know the natural dyes comes from natural resources so it doesn’t harm the environment in any way. This feature of natural dyes makes it more appealing to the consumer. Apart from these natural dyes are biodegradable and don’t cause any pollution when you dispose of them.
]]></description>
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