international students in the UK, unique challenges of this group, power skills road show, student events specifically for international students,

open day type event for international students to promote power skills to this group.

10k to spend on content (video etc) selling them on the location, the experience, the amazing programmes

Helps them feel part of Aston before they arrive. Meet their fellow students. Start chats. Ask questions.

They can complete short virtual modules and will be assessed via end of module quizzes. Following successful completion they will receive a digital certificate/badge accredited by Aston University which can benefit them when applying for jobs / in their own life.

Promoted via all channels (website; enquirer/applicant emails; on campus events; schools)

Including parents in a video testimonial with alumni from 5, 10 and 20 years ago - and how they’ve used power skills in their careers

Parents to talk about how power skills have contributed to their households

AI versions of alumni as ‘babies’ talking to their ‘parents’ about what they want to be when they’re older - then explaining how they achieved their dreams

Can also be used for lead capture

Roadshow for the app to boost engagement

Advertise. Engage. Escape.

A one week power skills crash course followed by a 24 hour Hackathon to build a business...

Innovate.

B

Budget:

3500 advertise and deliver

3000 Top award

1750 x 2 Two runner ups

Why Birmingham? the benefits and safety of campus.

Makes sure it is written by a Chinese national as this is really important for students and our credibility

Focus on Chinese cities where Rankings will help influence potential students

make sure content is authentic

Target business and marketing courses in communications.

Aston connection creating brand ambassadors across the globe to promote the aston experience to peers and offspring

Digital campaign to share their story

Look at how we've changed

Pass it on

Content Themes:

"I will never be the same again" – Individual alumni share their personal stories of transformation, with a focus on career growth, personal development, and global opportunities.

"We will never be the same again" – Groups of friends, societies, or classmates reflect on how Aston shaped their journeys together.

"You will never be the same again" – A message to prospective and current students, showing how Aston has changed lives and will continue to do so.

Key Visuals & Engagement Tactics:

#AstonTransformed Photo Challenge: Alumni post a side-by-side ‘then and now’ photo with a caption reflecting on their transformation.

Short-Form Videos: Quick interviews with alumni sharing their ‘never the same again’ moments.

Campus Evolution Features: Aston’s growth over the years, showcasing old and new campus images.

Competition Element:

• Alumni who share their #AstonTransformed stories enter a draw to win:

• A VIP invite to an Aston Alumni event.

• A feature on the Aston for Life website and social media.

• Exclusive Aston University merchandise.

Call to Action:

• Drive traffic to the Aston for Life alumni pages where alumni can:

• Reconnect with old classmates.

• Explore networking and career opportunities.

• Share their full ‘never the same again’ stories.

This campaign taps into nostalgia, pride, and community spirit, reinforcing Aston University’s lasting impact.

Activities could include:

1. Interactive "Then & Now" AR Experience. Use Augmented Reality (AR) to let alumni overlay their "then" photos onto current Aston campus locations via Instagram or Snapchat filters.

2. Digital Memory Wall & Live Storytelling Build an interactive digital memory wall where alumni can upload their 'Then & Now' photos and stories.

3. Host "Live Alumni Story Sessions" on LinkedIn, where alumni take over Aston’s page to share career lessons.

4. Aston Time Capsule Video. Have alumni submit short clips about their Aston memories and life changes.

5. Personalized Video Replies from Aston. Faculty & Alumni Leaders. Alumni share their story, and Aston faculty or notable alumni send a personalized video response (e.g., “Great to see how you’ve grown, here’s what’s happening at Aston now!”).