Introduce “Grab Stories: Behind the Ride” mini-video series

Grab can elevate its conversational engagement by launching a short-form video series featuring real stories from drivers and passengers across Southeast Asia. Each episode (under 60 seconds) could highlight unique local experiences, sustainability efforts, or community support moments, using the hashtag #GrabStories.

This approach transforms transactional interactions into emotional storytelling, deepening audience connection and encouraging users to comment and share their own experiences. According to Kaplan & Haenlein (2020), authentic user-centered narratives significantly enhance parasocial relationships and brand intimacy on social platforms.

Why it works:

Boosts conversational depth beyond surface-level engagement (likes, polls).

Aligns with relationship marketing theory, building trust through human stories.

Encourages user-generated content (UGC), sustaining long-term community dialogue.

TUTORIALC2

CHEN YAN 24102108

WANGSHUANGSHUANG 24101447

SHIYIMAI 24102191

LIU SONGZE 24203026

LI SIZHE 24202411

ZHANG MENGHAO 24201466

LEI JINGJING 24201853

MEMBER：ZHANG CHENXIN 24202246，CHEN QIONG24201493，CHEN JIAPING 24202202，WANG LINLIN24201445，LYU JINGGE 24202250

It is a great honor to be here to introduce myself, My name is Ding Ying. Best Wishes to you.

Welcome to watch my self-introduction.

It's my pleasure if you like it.

ZHANG HONGBO

24201634

introduction vedio.

My name is NING XU. My student id ：24203173. Thanks for your listening and attention.

I am a positive and responsible person who enjoys learning new things and working with others. In both study and daily life, I always try to do my best and keep improving myself. Thank you!

So，let me talk others， I enjoy fitness, photography, and traveling, as these allow me to explore new perspectives, stay active, and appreciate the beauty in everyday life.

I’m really happy to join the USM family and to meet all of you here. I look forward to learning together, supporting each other, and creating meaningful experiences along the way.

Thank you！

introduction. My name is PAN  ZIYUE. My student number is

24203413. I like traveling and photography. We could help with each other for the following studying. Thanks for your watching and listening. Selamat setiap hari!

1️⃣ Name: Sharanjit Kaur (but please, call me Sharan — it’s easier and way cooler 😎) 💅
2️⃣ Where I’m From: Born in Ipoh, Perak 🏞️ (famous for good food and tea 🍵) but now living and working in Kuala Lumpur 🇲🇾✨
3️⃣ Undergrad & Uni: Bachelor of Communication (Persuasive Communication) @ Universiti Sains Malaysia 🎓 — Class of 2024. Basically trained to talk people into saying yes 😌🗣️
4️⃣ Job Role: Full-time Campaign Executive @ TEAM LEWIS 💼 — I plan campaigns and write cool stuff ✨
5️⃣ My Secret: I may look quiet… but I can talk a LOT 😏🗣️
6️⃣ Bonus Tea: Addicted to tea 🍵, total night owl 🌙, and always listening to crazy fun playlists 🎧💃

💥 Warning: Powered by tea, good vibes, and endless chatter 😎✨

Now, I’m really happy to join USM as a new student in Integrated Marketing Communication.

In my spare time, I enjoy taking photos, traveling, and chatting with friends. I’m really happy to make friends with you and meet all of you, and I look forward to learning and growing together!

My name is WANG NA ,you can call me Vicky.

I’m very glad to explore the subject together and meet you all in Malaysia.

I think it will be an amazing journey.

Thank you for watching my video!

You can call me zoyi.

I was born in Chongqing province,

Which is famous for food,hot pot.

I was major in Advertising at Chongqing Jiaotong University.

I enjoy Photography and traveling

I am glad to meet all of you

I’m Ashraf from Nilai, Negeri Sembilan, Malaysia 🇲🇾

A professional overthinker, part-time trail runner, and full-time caffeine addict ☕

I work in Corporate Communications, specialising in CSR, where I turn ideas into actions that make a difference 🌍

I studied Communications at Universiti Selangor, and now I’m doing my Master’s in IMC at USM, because apparently, I enjoy deadlines and emotional damage 😂

Outside of work, I’m all about trail running, camping, quiet nature, and a bit of royal history 👑 (yes, I’m that guy who knows random royal facts 😂).

Oh, and I made a short intro video because typing all this was too mainstream. Please watch it! I promise it’s not a cringe fest... maybe. 😅

I feel honored to study at USM and hope to have a fulfilling learning experience here.

I am QUAN XINGHUI, from Shenyang, Liaoning .

In college, I studied English major. Now, I'm super excited to meet all of you here!

I know IMC will be a big challenge for me , but I’m ready to conquer it !

Can't wait to start this amazing journey with all of you! Let's have a great time! 🎊🙌

🏠 From: A small corner of Malaysia 🇲🇾 — now living the city life, but still holding on to my small-town calm ✨

🎓 Major: Film & Broadcasting, Universiti Sains Malaysia — We Lead! 🎬

Currently pursuing my Master’s in Integrated Marketing Communication 💪

💼 Current Role: I manage content for a company that runs an education-based business 💻🎒

🤫 Fun Secret: I once signed up for something way too serious way too early 😅

Lesson learned: life’s about timing and good laughs! 😂

☕ Little Obsession: I’m absolutely obsessed with coffee bcause it’s not just a drink, it’s a survival tool 😌💻

✨ Just a girl balancing dreams, deadlines, and tiny victories 💫

I’m from Hangzhou, a charming city known for West Lake and Longjing tea.

I graduated from Wenzhou University. In my free time, I love reading, hiking, and swimming.I also enjoy trying different kinds of food—good food always makes me happy!Sometimes I take photos of nature and food to capture little moments of life.I’m a friendly and easy-going person.

It’s great to meet everyone here, and I look forward to sharing stories and smiles together.

From: Zhengzhou, Henan, China 🇨🇳 (where we have noodles strong enough to survive the apocalypse 🍜💪)

Undergrad Major & University: Broadcasting and Hosting at Dalian Art University 🎓 (basically, I was trained to talk… a lot 🎙️)

I’m a total web novel addict 🤫 I read everything — fantasy, romance, mystery, you name it. 📚💫

I love comedy — sketches, stand-up, crosstalk, anything that makes people laugh. The funny thing is... I don’t think I’m actually that funny myself.

According to my MBTI, I’m an ESTJ. But every score is around 50%, so I guess I’m not one personality — I’m five half-formed ones fighting for control.

Anyway, that’s me! Thank you everyone for watching

I'm FAN WENXUAN, coming from Handan, Hebei, a cultural city with over 3,000 years of history 🎞️. I completed my bachelor's degree in Marketing at Hebei University of Economics and Business, and now I'm pursuing my postgraduate studies at the Universiti Sains Malaysia 🎓. Before joining USM, I was actually a middle school physics teacher 👩‍🏫.

I have a peculiar fear: I'm really scared of zooming out on phone maps 😱. Once I see those big patches of dark blue on the screen, it feels like I'm about to fall into the ocean, my whole body goes tingly and I get so flustered 😳. But don't worry, what I'm afraid of is just the "virtual deep sea" on maps, not the wonderful things in the real world 🌊. I love swimming, skating, painting 🎨, traveling and taking photos to capture life's little moments 📸. That's me, FAN WENXUAN. Nice to meet you all! 😊 FAN WENXUAN 23202121

My main hobbies are photography and travel, which have mostly just made me an expert at finding the best angle to photograph a bowl of noodles.

I’m really looking forward to getting to know all of you, exploring every (highly photogenic) corner of Malaysia, and making this study abroad journey a truly memorable one together. Let's create some great campaigns—and even better memories! Thank you for watching.

ID: 24203185

ID:24202147

My name is XU YINING, and you can call me Ealing .

I’m from Jiangxi, China 🇨🇳, and I’m super excited to meet all of you here in our 516 course! 💫✨

I completed my Bachelor’s degree in Journalism at Universiti Tunku Abdul Rahman (UTAR) in Malaysia 🎓🇲🇾.

During my studies, I interned at a converged media center and a newspaper office 🗞️, where I learned how to use stories and media to connect with people ❤️.

I also worked in event planning for three months 🎉, which allowed me to turn creative ideas into real and engaging experiences! 💡🎈

In my daily life 🌈, I’m an energetic and organized person who loves dancing 💃, traveling ✈️, and following my favorite artists 🎧💖.

I really enjoy making plans — for me, planning trips, dance practices, or even fan events feels super fun and satisfying! 🗓️📍✨

Through studying IMC 📚💼, I hope to strengthen my strategic thinking and planning skills, so I can create more thoughtful and effective communication plans in the future 🌍💬.

I’m really looking forward to learning, sharing, and growing together with all of you! 🤝🌟

Thank you so much! 💕🙌

U could call me Aone Young,

I’m from Chong Qing China,

the hometown of Hotpots.

I’d like rock, C-POP, J-POP

so much, like RHCP, X Japan,

Bon Jovi, Utada Hikaru etc.

And, Faya Wong and Fish

Leong are my favorite

Chinese singer, Fish is one of

the reason I’m here XD.

My name is Ma Simin. I am 25 years old, and I come from Yunnan, China.

In my free time, I love traveling. I enjoy experiencing different cultures and discovering unique places.I'm also very into sports, especially hiking and running. It's the best way for me to relax and stay energetic.

I’m Jiang Yonghong from Chongqing, China — the hometown of hotpot!

I really love traveling and trying different kinds of food,

but I don’t like doing it alone.

For me, the happiest thing is traveling and eating with my friends and family.

I hope we’ll have a chance to explore and have fun together someday!

My major in university was Journalism, and I used to work as a reporter and a high school history teacher.

I love running, swimming, and cooking .

I think cooking is a really happy and relaxing thing to do.

Nice to meet you all!

Working full time as a duty manager in hospitality industry and been working with international hotel chain brands such as Hilton and Marriott. I love to travel, collect all the memories and transform into travel vlog and blog. Other than traveling, I love coffee. I would say, i cannot live without coffee. NO coffee, NO life.

I’m from Fujian, China, and I graduated from Malaysian UCSI University with a degree in Interior Architecture.

I’ve worked in interior design firms, architecture companies, and even advertising agencies.so my brain’s a mix of art, math, and caffeine. I like to call myself a well-rounded worker ,I can design, draw, modeling, project & event planning, and even can handcraft simple wooden furniture.

I love architectural photography and enjoy joining gatherings to meet new people and share inspiration. I’m also a big fan of bubble tea. My favorite color is green, which appears in my designs, my clothes, and even my accessories.

Today, I work as a Marcom Manager with over a decade of experience in airlines and hospitality, having worked with AirAsia, Accor, and Wyndham.

Outside of work, I’m happiest near the ocean. I’m a freediver, scuba diver, and nature lover who also enjoys camping, hiking, and skydiving. I believe in living fully, staying curious, and creating stories that connect hearts.

Can’t wait to learn, share ideas, and connect with all of you this semester

Today, I work as a Marcom Manager with over a decade of experience in airlines and hospitality, having worked with AirAsia, Accor, Novotel, and Wyndham.

Outside of work, I’m happiest near the ocean. I’m a freediver, scuba diver, and nature lover who also enjoys camping, hiking, and skydiving. I believe in living fully, staying curious, and creating stories that connect hearts.

Can’t wait to learn, share ideas, and connect with all of you this semester

I enjoy exploring new places and finding beauty in simple moments.

Nice to meet everyone I’m really looking forward to connecting with you!

When it comes to hobbies, cooking’s a big one for sure! I especially love making old Beijing-style fried bean sauce noodles 🍜—learned how to make ’em from my mom ❤️, and every time I finish cooking, I ‘m proud of myself (๑˃̵ᴗ˂̵)و

Besides cooking, I’m obsessed with traveling to other places too! I went to Xinjiang before—tried freshly baked samsas (those savory stuffed pastries) 🍘 and they were so good I almost jumped for joy (＾▽＾)! I also visited Sayram Lake; the water was so clear and peaceful, looking at it made all my stress melt away (～￣▽￣)～. Then when I went to Kuala Lumpur, I checked out the Petronas Towers—looked up at how tall they are and just went “whoa” out loud (°△°)! I also had local bak kut teh (pork rib soup) 🥣 and it was so savory I wanted to drink every drop of the soup!

I think it’s such a nice coincidence that we get to study together in Class 516 🤝! Later on, if you wanna chat about travel stories or even get tricks for making that fried bean sauce noodles, just hit me up—I’m happy to share with you all (๑•̀ㅂ•́)و✧!

(Full name: Wang Mengfan — but Vivian is much easier to remember 😄)

🏠 From: Jincheng, Shanxi — proudly known as “the Little Hong Kong of Shanxi!” 🌆

It’s a small yet vibrant city full of warmth, energy, and stories. Growing up there made me down-to-earth but also curious about the wider world.

🎓 Major: Engineering Management

My background may sound technical, but I believe creativity and logic can coexist. Engineering management helps me think clearly, solve problems, and stay organized — skills I also use when planning trips or projects with friends. ⚙️💡

🌍 Interests: I love traveling, taking photos, and exploring anything fun and new.

Every trip gives me a new story to tell and a new way to see the world. I enjoy capturing beautiful moments and finding meaning in everyday life. 📸✈️✨

💭 Looking Forward: I’m really excited about this 516 journey!

I hope to meet more amazing people, share ideas, and learn from each other while creating unforgettable memories together. 🤝🌟

🌏 I’m from Tangshan, Hebei, China, where we love donkey burgers more than hotpot and winters are seriously cold 🥶. My ancestral home is Shandong, so I guess good food runs in my DNA 🍜.

🎓 I did my undergrad in Visual Communication Design at Beijing Jiaotong University, and now I’m a Master’s student in IMC at USM, living the researcher life with too much caffeine ☕.

💃 I love dancing, especially K-pop, and even trained in it for a while. I can probably nail a chorus before I finish my thesis 😏. Oh, and I can speak Korean, so I can totally survive a K-pop concert without subtitles 😉🇰🇷.

Ready to bring some sparkle, rhythm, and a little fun chaos to the group ✨💥

My name is Pu Yi, and I come from Chongqing, China.

I’m majoring in Visual Communication Design.

I really enjoy traveling and playing games

PUYI 24203295

I’m really happy to meet you all, and I’m looking forward to learning and growing together

My name is Wang Yadan, and you can call me by my English name Lucre.

I’m from Pingdingshan, Henan Province, China.

In my free time, I love taking photos of beautiful scenery and capturing warm moments with my family. Through photography, I enjoy preserving the beauty of everyday life and the emotions shared with my loved ones.

I’m really happy to meet all of you in this class!

I look forward to making new friends and sharing great experiences together.

I’m Chen Jiaping from Inner Mongolia, China 🇨🇳.

Now I’m studying Integrated Marketing Communication at USM 🎓.

I interned as an AE during my university years 💼,

and I enjoy dance, photography, and traveling 💃📸✈️.

In my video, I’ll share some places I’ve visited 🌍,

and I’m excited to start this IMC journey with all of you .

My name is LYU JINGGE, and I’m from Zhengzhou, Henan, China 🇨🇳.

You can also call me Jingle 🎵.

I’m really happy to meet all of you in our 523 course and to learn and grow together! 💫

I studied Broadcasting and Hosting Arts for my bachelor’s degree 🎤,

so I’m trained as a professional broadcasting student.After graduation, I worked as a broadcasting teacher in a secondary school 👩‍🏫,and also as a live-streaming host in the e-commerce industry 📱💄.

These experiences taught me how to use voice and storytelling to connect with an audience and create real engagement.

I’m passionate about both media and e-commerce ✨.

I love exploring new ways to communicate and express ideas creatively.

In my personal life 🌈, I’m an energetic and curious person who loves photography 📸, traveling ✈️, and meeting new friends 🤝.

I’m also a huge rap music lover 🎧!

I often go to Trapcn, small rap events, and Live House concerts by well-known Chinese rappers 🔥.

For me, rap is a way to release stress and find inspiration —it teaches me to express myself honestly and with rhythm. 🎶

I chose the IMC (Integrated Marketing Communication) program 💼because I want to combine my communication skills and creative mindset to contribute to the media and communication industry. 🌍

I believe communication is not just about sharing information — it’s about building connections between people and the world. 💬🌐

And finally, I’ve prepared a short personal vlog video 🎥 to share a bit more about who I am.

I’m really looking forward to working, sharing, and learning with all of you in this course! 🤝💡

Thank you so much! ❤️

My name is Zhang Chenxin, and you can call me Kristy! 😽

🇨🇳🏙️ I’m from Anyang, Henan, a city with deep history and warm-hearted people. Growing up there taught me to stay kind, enthusiastic, and always ready to learn new things. 🧙‍♂️

I completed my Bachelor’s degree in Japanese, where I studied courses like Japanese Literature, Japanese News, and International Trade. 👩‍🎓Through these subjects, I not only improved my language skills but also developed a deeper understanding of global communication and culture. 🕶️🤳

🎒👜During my studies and work, I had the chance to explore media operation, which sparked my interest in IMC. I realized how powerful media can be in connecting brands and audiences — and that’s why I’m here! 👩‍💻

🏖️ In my free time, I love baking and making coffee. The process of mixing flavors and creating something from scratch always makes me feel relaxed and inspired. 🍰☕💖

🫶 I’m really excited to start this IMC journey with all of you!

Let’s learn, share, and create something amazing together! 🎉

• Hailing from Dongying, Shandong, with the beauty of the Yellow River Estuary in my memory.

• Just a girl who loves life and small joys.

• Loves drawing — using brushes to record little beauties in daily life.

I have lots of hobbies. I love running, playing billiards, travelling, and sleeping (yes, sleeping counts!). 

For me, life on Earth is pretty simple. There are only two important things： charging the body, or charging the brain.

My name is Chen Xinyu, and I hail from Shandong. 

My Hobbies

I have a passion for food appreciation – exploring different cuisines is always a delight! 🍕🍜

I also enjoy Delta Action . 💪

Beyond that, I absolutely love animals; they bring so much joy, and I cherish every interaction. 🐶🐱

Traveling is another big hobby of mine; there's nothing quite like discovering new places and cultures. ✈️🗺️

It's a pleasure to meet you all! 😊

I’m originally from China, but I studied my bachelor’s degree in Thailand, and now I’m here in Malaysia for my further studies 🇹🇭🇲🇾

I’d say my main hobbies are eating, playing, and sleeping — basically living my best panda life 🐼💤

Oh, and speaking of pandas, I have a “heart bear” named Qi Zai — a brown panda who’s soft, fluffy, and definitely cuter than me 😂

When I’m not snacking or napping, you’ll probably find me playing badminton 🏸 or traveling to chase sunsets and collect small, happy memories 🌄✨

Fun fact: I once planned to “just take a short nap”… and woke up 6 hours later feeling like a new person 😅💤

That’s me — cheerful, chill, and a little bit sleepy.

Can’t wait to get to know all of you too! 💕

a city known for science, education, and of course… spicy food! 

Before joining USM, I worked on video production and social media projects,

where I enjoyed blending creativity and strategy to bring ideas to life.

In my free time, I love street photography and video editing —

capturing real emotions through my camera always inspires me.

Now, I’m super excited to study Integrated Marketing Communication at USM,

and to connect creativity with data, and emotion with brand strategy.

Let’s learn, share, and create something amazing together!