Types of markets (Mass/Niche) by Ms. Nancy https://padlet.com/nancyalshalabi/w3u2rr5145uw Lesson/1-Week/3 en-us 2020-03-26 11:55:27 UTC 2026-02-22 09:30:10 UTC hello@padlet.com https://padlet.net/icons/png/1f3e2.png Recommend products for different types of markets (Mass/Niche). nancyalshalabi https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1730778301 2021-09-10 12:48:05 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1730778301 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733198021 Eyman 
Mass


]]> 2021-09-12 04:39:44 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733198021 Shamma khaled 10G4 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733198315 Diet pepsi is a Niche market.
Normal pepsi is a Mass market.

]]> 2021-09-12 04:40:12 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733198315 shayma abdulla https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733199164 fruit and vegetable mass]]> 2021-09-12 04:41:30 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733199164 Alya Mousa Al Blooshi https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733199213 LG TV 8K  
It Niche. 
Because  It is expensive around 20,000 AED 


 ]]> 2021-09-12 04:41:34 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733199213 Metha Abdulrahman https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733330856 niche

]]> 2021-09-12 07:30:29 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733330856 ghalya 10G3 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733331643 Iphone 12  \ apple store 
IT Niche 
because , the product is expensive for some people the price around 6,000 or 7,000 its depends on the GB.]]> 2021-09-12 07:31:27 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733331643 Fatima Abdullah https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733331833 Mass ]]> 2021-09-12 07:31:42 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733331833 mariam mohammed 10g3 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733332363 branded perfumes like gucci and chanel perfumes are a niche because most of them are expensive and seen as luxuries.]]> 2021-09-12 07:32:12 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733332363 maitha nasser 10G3 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733333132 niche market products like:
handmade products
pet food
beauty products
shoes for plus-sized women

mass market products like:
coca cola
paper towels
soap
toothpaste
and more products that are essential for everyone



]]> 2021-09-12 07:33:12 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733333132 Amna Adil 10G3 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733334248 niche ]]> 2021-09-12 07:34:33 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733334248 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733335224 2021-09-12 07:35:50 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733335224 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733336339 it is a niche market 

mahra esam

]]> 2021-09-12 07:36:36 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1733336339 asma abd 10G1 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734963302 jewellery
can be found in niche market]]> 2021-09-13 04:32:03 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734963302 hissa alyasi 10G1 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734965516 niche]]> 2021-09-13 04:33:13 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734965516 Khawater khaled https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734965610 2021-09-13 04:33:16 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734965610 Coco cola can be found in mass market . https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734966101 2021-09-13 04:33:32 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734966101 Shahd Yasir 10G1 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734967622 2021-09-13 04:34:17 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734967622 salama rashed https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734968308 Clothes is a mass market ]]> 2021-09-13 04:34:37 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734968308 Amina Fahad Alhosani 10g1 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734969255 Laptop its a niche.]]> 2021-09-13 04:35:05 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734969255 halima https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734969390 mass market]]> 2021-09-13 04:35:08 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734969390 mawada salah 10 G1 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734969990 mass market 
vegetables

]]> 2021-09-13 04:35:25 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734969990 hessa s https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734970227 mass

]]> 2021-09-13 04:35:32 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734970227 salama obaid 10G1 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734970907 mass market 

]]> 2021-09-13 04:35:46 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1734970907 Ghala Jasem 10G2 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735413219 Golde is niche market]]> 2021-09-13 08:19:08 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735413219 fatima abdurahma https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735413506 water mass

]]> 2021-09-13 08:19:16 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735413506 Israa Hassan 10G2 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735413628 niche market ]]> 2021-09-13 08:19:20 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735413628 Marwa Mubarak Alremeithi 10G2 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735414692 Mass market]]> 2021-09-13 08:19:52 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735414692 Fatima mansoor 10g2 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735414779 Niche market.]]> 2021-09-13 08:19:54 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735414779 maitha amer 10g2 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735415636 2021-09-13 08:20:20 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735415636 Fajer Saeed 10G2 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735416329 Niche market]]> 2021-09-13 08:20:42 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735416329 Asma mohammed 10g2 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735418711 Bulgari , niche market

]]> 2021-09-13 08:21:53 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735418711 marya https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735418864 mass market]]> 2021-09-13 08:21:59 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735418864 fatima taha https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735419319 2021-09-13 08:22:15 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735419319 Mai naji https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735419794 milk it will be found on a mass market]]> 2021-09-13 08:22:31 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735419794 samir aladib https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735545154 mass market]]> 2021-09-13 09:29:27 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735545154 Hazaa mohammed khalfan https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735545597 2021-09-13 09:29:44 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735545597 abdulla ahmed https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735548315 mass market]]> 2021-09-13 09:31:17 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735548315 abdulla mohammed https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735548775 2021-09-13 09:31:33 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735548775 ahmed mohammed https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735549543 car ]]> 2021-09-13 09:31:59 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735549543 Suhail. Albreiki https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735550328 2021-09-13 09:32:29 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735550328 Hazaa mohammed khalfan https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735555775 2021-09-13 09:35:39 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735555775 Naser saeed https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735556903 2021-09-13 09:36:21 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735556903 mansoor almaazmi https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735569511 2021-09-13 09:43:52 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1735569511 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738307718 Pepsi Zero = niche
Normal Pepsi = mass]]> 2021-09-14 04:33:07 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738307718 khalid ahmed 10g3 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738328735 try this song FOR FREE!!!!!]]> 2021-09-14 04:42:57 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738328735 mass market " Al Ain water" https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738783706 Niche market" Evian water"]]> 2021-09-14 08:23:10 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738783706 shahad salem https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738883637

A mass market is about reaching as many people as possible, while a niche market is about reaching only a specific group of people. An example of a business catering to a mass market is a national grocery store chain, while a niche business example might be a local butcher shop.

]]> 2021-09-14 09:11:09 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738883637 Rayah. https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738887283 A mass market is about reaching as many people as possible, while a niche market is about reaching only a specific group of people.]]> 2021-09-14 09:13:10 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738887283 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738887543  mass market is about reaching as many people as possible, while a niche market is about reaching only a specific group of people. An example of a business catering to a mass market is a national grocery store]]> 2021-09-14 09:13:16 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738887543 Ayishah hamed ali saber https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738889967 2021-09-14 09:14:37 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738889967 mass market by : ayishah hamed https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738897440 In most markets there is one dominant (mass) segment and several smaller (niche) segments.

For example, in the confectionery market, a dominant segment would be the plain chocolate bar. Over 90% of the sales in this segment are made by three dominant producers – Cadbury's, Nestle and Mars. However, there are many small, specialist niche segments (e.g. luxury, organic or fair-trade chocolate).

Niche marketing can be defined as:

Where a business targets a smaller segment of a larger market, where customers have specific needs and wants

Targeting a product or service at a niche segment has several advantages for a business (particularly a small business):

  • Less competition – the firm is a "big fish in a small pond"
  • Clear focus - target particular customers (often easier to find and reach too)
  • Builds up specialist skill and knowledge = market expertise
  • Can often charge a higher price – customers are prepared to pay for expertise
  • Profit margins often higher
  • Customers tend to be more loyal
The main disadvantages of marketing to a niche include:

  • Lack of "economies of scale" (these are lower unit costs that arise from operating at high production volumes)
  • Risk of over dependence on a single product or market
  • Likely to attract competition if successful
  • Vulnerable to market changes – all "eggs in one basket"
By contrast, mass marketing can be defined as:

Where a business sells into the largest part of the market, where there are many similar products on offer

The key features of a mass market are as follows:

  • Customers form the majority in the market
  • Customer needs and wants are more "general" & less "specific"
  • Associated with higher production output and capacity (economies of scale)
  • Success usually associated with low-cost operation, heavy promotion, widespread distribution or market leading brands


]]> 2021-09-14 09:18:38 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738897440 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738960377 mass market Vs niche market]]> 2021-09-14 09:54:26 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738960377 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738960606 2021-09-14 09:54:34 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738960606 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738961232 2021-09-14 09:54:59 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738961232 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738962145 2021-09-14 09:55:35 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738962145 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738962854 2021-09-14 09:56:01 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738962854 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738973052 niche market]]> 2021-09-14 10:02:26 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/1738973052 Recommend products for different types of markets (Mass/Niche). nanaghazala80 https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/2278860291 2022-09-01 06:23:41 UTC https://padlet.com/nancyalshalabi/w3u2rr5145uw/wish/2278860291