https://padlet.com/nbaxter18/w3ohbb09fw8drhqd Add as many different points to the columns as possible! en-us 2020-09-11 09:55:08 UTC 2025-11-03 07:08:38 UTC hello@padlet.com https://padlet.net/icons/png/1f4fa.png https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367413315 Clio Award for Innovation and Creative Excellence, and nominated for the music video category in the 59th Grammys ]]> 2021-03-30 10:10:54 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367413315 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367413579 1950s advert for tide washing up product. traditional view of women enjoying housework and men being expected to provide for them]]> 2021-03-30 10:11:02 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367413579 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367413889 Follows the story of Claudia and her average day going to get water.Advert moves away from traditional charity adverts that try to gain sympathy or guilt trip the viewer, this instead shows the first hand impact their donation can have.]]> 2021-03-30 10:11:12 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367413889 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367415024 Sam]]> 2021-03-30 10:11:45 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367415024 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367415358 Representation - Levi-Strauss Binary oppositions:

• Black vs white
• Old vs young 
• Citizens vs police 
• Male vs female 
• Historical slave trade vs modern black empowerment
• Beyoncé vs US government 

]]> 2021-03-30 10:11:55 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367415358 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367417480 Right-wing broadsheet newspaper. Target audience - A, B, C1, higher education. Uses more complex vocabulary, with less pictures than tabloids]]> 2021-03-30 10:13:01 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367417480 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367417700 stereotypical representation of women as a housewife. Conveys ideologies of the 1950s. Representation shown through image and language of the text "Tide's got what women want". Clear target audience due to this representation. ]]> 2021-03-30 10:13:08 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367417700 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367417920 unconventional in the sense that it shows the characters happy and having lots of water in comparison to the sad melancholy adverts usually made for this kind of issue where the idea of extreme poverty is definitely upheld. Instead, wateraid uses a juxtaposition between privileged England where people complain about the weather on the radio, in comparison to the characters in Africa working and singing and laughing despite the temperatures]]> 2021-03-30 10:13:17 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367417920 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367418340 Kiss of the Vampire was intended to be the sequel to 1958's Dracula, however it makes no reference to Stoker's character.]]> 2021-03-30 10:13:27 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367418340 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367420447 2021-03-30 10:14:32 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367420447 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367421451 Mise-en-scene shows one of the females being a victim and helpless, a stereotypical presentation of women. However, the other women is more 'aggressive' and dominant with her being taller than one of the males who is on his knees below her.]]> 2021-03-30 10:15:01 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367421451 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367421726 positive representation through the use of diegetic sound (girl singing a previously popular song) and scenes of children playing and smiling. This conveys the positive impact of WaterAid as a charity. Unconventional for a charity/WaterAid advert as they usually show problems they want to fix, rather than what they have achieved. ]]> 2021-03-30 10:15:10 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367421726 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367422020 Right-wing tabloid newspaper. Target audience - C2, D, E. Uses less complex vocabulary and more sensationalised language, with more pictures than broadsheets]]> 2021-03-30 10:15:19 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367422020 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367423218 Editing and camera 

• Video is cut together as a montage, of different clips to suggest different meanings of different parts of the song. 
• The subjects filmed link to the lyrics within the song. 
• There is no actual narrative within the song, the song is a mash of ideas and meanings, that are ultimately out of control, like a “Riptide”.

]]> 2021-03-30 10:15:54 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367423218 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367423277 Tide commercials were linked to other similar portrayals of women in the media during the 50s portraying stereotypes that men should always be dominant. They set an enigma that all women seem to love cleaning, and they clean with other women in order to please their husbands ]]> 2021-03-30 10:15:56 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367423277 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367424948 Tide was created by the Proctor and Gamble company. It was famous for removing dirt and grease, whilst being gentle on clothes.

Adverts like Tide pushed women back into the housewife lifestyle after many had had war time jobs. Many wanted to carry on with working and providing for their families]]> 2021-03-30 10:16:46 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367424948 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367425071 critical language used to question Theresa May's actions and parliament. Anchored by image of May looking tearful in car]]> 2021-03-30 10:16:49 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367425071 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367425802 bell hooks feminist theory: 
the women seen within the video are predominantly blonde, skinny, westernised women, which supports the idea that women with these features have the most exploitation in media. The use of women with these features and using lyrics such as "closest thing to Michelle Pfeiffer" (an actress known for her beauty) , sets an unrealistic beauty standard for all women. ]]> 2021-03-30 10:17:08 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367425802 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367426123 images/scenes reflect the lyrics consistently throughout the song, makes it hard to have different readings of the song because i is so literal in many parts. ]]> 2021-03-30 10:17:18 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367426123 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367427094 Vampiric codes and conventions used - blood, the font looking 'wooden' like a coffin, stake, bats. However, it is strange in the poster as the bats are attacking the vampire, whilst it is typically seen that bats and vampires are friends - this links to the ending of KOTV, where the bats kill the vampires (it's very confusing and weird).]]> 2021-03-30 10:17:48 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367427094 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367427202 the Film is often seen through a male gaze, which is an important trope (forgot the word not sure if it’s trope) which features in many movies like this genre the damsel in distress often looks for help from a man]]> 2021-03-30 10:17:52 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367427202 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367428851 2021-03-30 10:18:36 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367428851 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367429471 Very politically biased towards the right wing, this in turn shows the target audience the daily mirror may have, middle class between ages of 25+ ]]> 2021-03-30 10:18:52 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367429471 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367429559 uses footage from a documentary That B.E.A.T. about distinct music subcultures in America. But the documentary isn't credited in the mv]]> 2021-03-30 10:18:55 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367429559 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367429851 The use of handheld camera shots and indirect mode of address made by Claudia connote that the audience is following her story, but Water Aid rather than she herself have constructed this narrative for us.

]]> 2021-03-30 10:19:05 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367429851 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367430968 Targeted at the female audience however women started taking on jobs during the war but it was still targeted.
Post-war consumer boom - advancements in technology]]> 2021-03-30 10:19:41 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367430968 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367431367 binary opposition between the young boy and the police shown through camera angles (high angle on boy, low angle on police), costume (boy in casual clothing, police in uniform), positioning (multiple police men lined up, one boy on his own), lighting (lighting on the boy, lighting behind the police), etc. ]]> 2021-03-30 10:19:51 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367431367 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367431506 This advert (titled Rain For Good) stars 16 year-old Zambian student Claudia and aims to show how communities benefit from clean water by depicting everyday chores such as farming and laundry.]]> 2021-03-30 10:19:54 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367431506 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367432759 The images link to the lyrics. E.g. “Friends are turning green” shows bank note, representation, metaphor used throughout.]]> 2021-03-30 10:20:33 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367432759 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367432927 an indie music video, meaning its low budget, and often unconventional to other mainstream videos. Aimed at a younger audience, indie/folk pop fans. ]]> 2021-03-30 10:20:39 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367432927 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367433531 PHONE HACKING SCANDAL!!!!! this involved a group of journalists including senior editor at the time Piers Morgan who admitted to listening to the phone messages, Piers Morgan has been called out multiple times for his fat shaming, making fun of the LGBTQ+ community etc..]]> 2021-03-30 10:20:57 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367433531 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367433589 Steve Neil - Genre theory - Riptide is part of that difference and variation, it shows this by being quite Indie but it offers variation so it goes against the theory where he says that indie music is dominated by repetition. ]]> 2021-03-30 10:20:59 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367433589 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367434555 Objectification of women, when the woman is holding the mic and singing she has blood around her neck, loose clothing on, suggestions that women are there to be looked at. (“Object”)]]> 2021-03-30 10:21:30 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367434555 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367435148 2021-03-30 10:21:49 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367435148 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367435301 More supportive of Theresa May, criticises other MP's by saying they "plunged Britain into chaos"]]> 2021-03-30 10:21:53 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367435301 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367435970 The dominant woman is presented like a monster; she looks like she is about to attack the man beneath her (or she is swatting away the bat), and she is also barefoot.]]> 2021-03-30 10:22:15 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367435970 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367437090 Owned by rupert murdoch who has an estimated net worth of over 24 billion pounds !!!! shows the power he has over the media, murdoch has always been found guilty to switch political sides in his newspapers in order to gain power personally ]]> 2021-03-30 10:22:52 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367437090 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367437320 Barthes’ Semantic Code could be applied to the use of hearts above the main image. The hearts and the woman’s gesture codes have connotations of love and relationships. It’s connoted that this is “what women want” (in addition to clean laundry!). 

]]> 2021-03-30 10:23:00 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367437320 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367437785 numerous connotations to the title - heavy representation of the theme of vampires. blood, cloaks, bats, night, red and black colour pallette, The V in the title represents a vampire tooth ]]> 2021-03-30 10:23:14 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367437785 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367439389 Main female role, challenging male  dominance in the film]]> 2021-03-30 10:24:05 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367439389 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367440461 Women wearing white/nude-coloured dresses. White has connotations of being pure and innocent. The nude-ish colour sexualises the women more, appealing to the male gaze.]]> 2021-03-30 10:24:42 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367440461 https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367442757 I can't remember exactly but the credits consist of either fully men or mostly men, showing how men were more in power at the time.]]> 2021-03-30 10:25:57 UTC https://padlet.com/nbaxter18/w3ohbb09fw8drhqd/wish/1367442757