Marketing strategies evaluation by Hoàng sơn lâm Nguyễn https://padlet.com/sonlam041199/w3oe69ued1h9qeww en-us 2022-02-21 19:42:21 UTC 2022-02-24 14:34:37 UTC hello@padlet.com https://padlet.net/icons/png/1f601.png Jess trem0303 https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064644886 High costs for weekly ads in Montreal Gazette & Ottawa Citizen ($500/weekly)]]> 2022-02-24 14:24:10 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064644886 Sydney stlasher0 https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064646022 Low online presence: Website does not generate a lot of traffic and does not have high SEO]]> 2022-02-24 14:24:46 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064646022 Jialing lynnliang0217 https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064646146 she start to use social media like facebook and twitter]]> 2022-02-24 14:24:50 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064646146 Sara specksara98 https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064646347 Wendy built her own website]]> 2022-02-24 14:24:57 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064646347 Sarah J sarah_johnston7434 https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064647114 Social media marketing could attract the wrong target market ]]> 2022-02-24 14:25:19 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064647114 Ian https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064647713 Direct marketing through a website

Marketing to groups such as church groups]]> 2022-02-24 14:25:36 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064647713 Jiarui ansenassamite https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064648003 Le cerf is trying to work with online marketing companies to increase their social media marketing business. Plus they're trying to grab loyal customers and make mail flyers for them.

]]> 2022-02-24 14:25:45 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064648003 Oceanna https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064648012 - No Target Market
- Unsure of the right marketing distribution channels to use
- Hard to differentiate her condo offerings from others on existing booking site (EasyRez)
- Very High potential marketing costs ]]> 2022-02-24 14:25:45 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064648012 Qi https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064648715 Market positioning is a failure, which means she did not find the target market.


]]> 2022-02-24 14:26:06 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064648715 Renjie https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064649080 Mont Tremblant is a fully competitive market.]]> 2022-02-24 14:26:18 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064649080 abby wendyscase https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064649089 High cost of direct marketing
- over $100k for 1000 flyers to targeted list
- $500 for newspaper ads
Minimal online presence 
No target market 
No strategic direction
]]> 2022-02-24 14:26:18 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064649089 Sammy https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064649484 She use EasyRez, which listed her house online and gave her a 20% profit for every rental it found. ]]> 2022-02-24 14:26:30 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064649484 Japreet https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064649981 - Creating social media pages for Le Cerf (focusing on facebook)
- Bring more attention to her website to get direct sales 
- Flyers to churches

]]> 2022-02-24 14:26:45 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064649981 Ian https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064650028 Getting lost in the plethora of similar busniesses

No SEO

Lack of strategic direction in relation to marketing activities

High cost of potential traditional marketing strategies]]> 2022-02-24 14:26:46 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064650028 Qi https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064651285 Built her own website.]]> 2022-02-24 14:27:24 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064651285 Karina karinakasandra https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064651467 Social media might only attract young adults and teenagers. ]]> 2022-02-24 14:27:29 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064651467 Sammy https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064653387 She wasn't sure who her target market was, how much she should charge, or how to promote the Le Cerf. ]]> 2022-02-24 14:28:24 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064653387 Jin zhangjin990714 https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064654547 Direct mail will bring a lot of troubles, for example, many people often ignore the advertisement letter or even throw it away directly. At the same time, there will be a lot of uncertain problems in the mailing process, and the cost of direct mail is still very high.]]> 2022-02-24 14:29:01 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064654547 Jiarui ansenassamite https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064658808 Le cerf doesn't have a clear pricing strategy, and its managers are hesitant to adjust prices. Continuing to cut prices is not a wise decision, but its other competitiveness is not significant.]]> 2022-02-24 14:30:46 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064658808 WEIJIA Yu yu000183 https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064662703 The commission ratio of EasyRez is as high as 20%, which is obviously very high. le cerf needs a complete budget to measure the choice of marketing.]]> 2022-02-24 14:32:21 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064662703 WEIJIA Yu yu000183 https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064667005 good in build the website and start to consider using the social media marketing]]> 2022-02-24 14:34:37 UTC https://padlet.com/sonlam041199/w3oe69ued1h9qeww/wish/2064667005