Henry Ford did not invent the automobile. He was one of a group working on motorcars and, arguably, not even the best of them. However, these competitors were selling their cars for a price that made the car a luxury of the rich. Ford put America–not just the rich–on wheels, and unleashed the power of mass production. His Ford Model T was the first car to cater to most Americans. Ford's progressive labor policies and his constant drive to make each car better, faster, and cheaper made certain that his workers and everyday Americans would think Ford (F) when they shopped for a car.