by Brianna

KBB Accounting, LLC

rehusb — 2015-11-24 00:22:17 UTC

Mission Statement: Provide Clients with expertise, professional, accurate, trustworthy, and timely.

Market

bordersk — 2015-11-24 00:23:39 UTC

Demographic: Employed Persons

Market Trends: Busy January-April, steady May-December

Market Growth: Steady Growth with plateaus

Swot Analysis

bordersk — 2015-11-24 00:27:59 UTC

Strengths: Relationships with clients, high profit with low expenses, solid reputations (CPA).

Weaknesses: Small clientele, seasonal service and we struggle to find qualified employees.

Opportunities: New clients by referals, and room for growth as a firm.

Threats: Changing tax laws and requirements, unethical employees, internet tax programs, and other firms in town.

Company Description

bordersk — 2015-11-24 00:28:35 UTC

Accounting firm in Findlay, Ohio. Small businesses and personal taxes, auditing, budgeting, financial planning and advising.

Three CPAs, two advisors, and an administrative assistant.

5 Days a week, 40 hours a week May-December.

6 Days a week, 50 + hours January-April.

Competition

bordersk — 2015-11-24 00:40:36 UTC

Local firms in or near Findlay and tax software.

Value Proposition

bordersk — 2015-11-24 00:41:55 UTC

Clients first while being available most of tax season and keep everything confidential.

Critical Issues

bordersk — 2015-11-24 00:44:38 UTC

Keep up with changes and tax laws, finding qualified staff, finding new clients, and workload compression.

Financial Objectives

bordersk — 2015-11-24 00:46:00 UTC

Profit of $500,000

30% of revenue will be non-taxed related.

7% increase per year in raises.

Marketing Obejctives

bordersk — 2015-11-24 00:47:15 UTC

Growth rate of 6.5%

Be well known by having banks and law firms refer clients to us.

Target Market

bordersk — 2015-11-24 00:48:49 UTC

Established businesses and growing businesses.

Product Marketing

bordersk — 2015-11-24 01:23:14 UTC

Committed to clients, financial goals, and confidence in our work.

Pricing

bordersk — 2015-11-24 01:23:56 UTC

Item	Description	Per Unit Price
Partner (CPA)	Per Hour	$140
Accounting Staff	Per Hour	$55
Bookkeeping Staff	Per Hour	$35

Promotion

bordersk — 2015-11-24 01:24:46 UTC

Refererals and networking, unique expertise, and technology savvy.

Adveritse in local newspapers for tax season.

Place

bordersk — 2015-11-24 01:26:39 UTC

Downtown Main Street so we will be easy to find and centralized.

Break-Even Analysis

bordersk — 2015-11-24 01:27:27 UTC

Variable costs will be less than 30% of revenues.

Variable costs are the client demands and compensation for CPAs.

Fixed costs are building, computers, softwares, and salaries.

Variable costs decrease as we improve everyday technology.

Sales Forecast

bordersk — 2015-11-24 01:33:14 UTC

Revenues will fluctuate, 3% growth rate from year to year, and different categories for sales.

Expense Forecasting

bordersk — 2015-11-24 01:34:23 UTC

Will develop or imporve the business in some form.

These include: advertising, dues, travel, public relations, and web support.

Short-term Goals

bordersk — 2015-11-24 01:36:29 UTC

Build solid client base.

Strong networking skills.

Hire knowledgeable employees.

Long-term Goals

bordersk — 2015-11-24 01:37:20 UTC

Expand our client base.

Continue to grow our company.

Have strong relationships with other companies.

Keys to Success

bordersk — 2015-11-24 01:38:01 UTC

Teach ourselves software and technology updates.

Improve ourselves and employees by continuing to learn and stay up to date on tax laws.

Need steady new clients and keep our exisiting clients satisfied.

Contingency Planning

bordersk — 2015-11-24 01:40:14 UTC

Crash in economy.

Not having expertise in all areas for all employees.

Tax law changes.