Real Estate photography to make your property sell

Quality images are essential to promote and sell your real estate in the current market. Did you know that over 90% of potential home buyers are searching the internet for properties to get a first impression? Professional photography can make a big difference in the first part of the purchase process.

Also for hotels & resorts, commercial buildings, and retail establishments, it’s important to have high quality imagery to promote your business online, or for advertising in flyers, billboards, brochures and catalogues. By only making this one change, you can make that vital first impression using professional photography.

Since 2010 we captured over 450 properties to make them sell, to increase brands, and to create a professional first impression for companies to sell their products or services.

Either way, curb appeal mattered because it was usually the first glimpse a potential buyer would have of a property. If there were weeds, dead grass, peeling paint or rusty nails that stood out, the buyer’s first impression of the home was tarnished — no matter how great it looked inside. That’s why real estate agents worked closely with sellers on curb appeal before going on the market.

Curb appeal will always be important, but today, buyers are busier than ever and may not have the opportunity to do a drive by (unless they’re seriously interested). Instead, the first impression buyers most often get of a home is from the photos in the MLS listing, which they automatically receive in an email from their agent, or the pictures that accompany an online listing. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property.

 

This book gives an overview of visual marketing and its impact and importance. Stating that the world today is visual, whether it be on the internet, in a brochure or in person the things that stand out and grab our attention are most important in selling your business. This book provides 500 examples of visual marketing that have proven successful to small businesses. It is a useful source providing very straightforward examples of visual marketing, and the reasons why those strategies were affective. 

This journal studies the relationship between property price, time-on-market, and photo depictions in a multiple listing services. The evidence strongly suggests that when enough photos are allowed, the use of photos significantly increases property price and marketing time. The evidence also suggests that the type of photo can significantly increase property price and marketing time. This is a great, in-depth study on the importance of real estate photography when it come to marketing and selling a property. Throughout my research I have found it very difficult to find academic articles/books written on this topic. This provides me a great foundation on my topic.

My target audience (real estate agents) may feel frustrated with having to visit properties they are selling to photograph it. Maybe they don't have the time, maybe they haven't the right equipment, maybe they don't understand angles. Or they may not see the necessity of paying for a professional photographer when they could do it themselves on their iPhone.

I want them to feel educated, calm and relaxed, I want my video to be a light bulb moment for them. I want them to understand that paying for a photographer will remove a lot of stress from their lives, and increase the money they earn.

I want my tone to be very minimalist so the focus isn't taken away from the photography itself. I want it to be sleek, and elegant. I am offering a professional service, therefore it has to look professional. I want it to be an easy listen, stress free and relaxed. 

The colours I have in mind are monochromatic. Shades of blue and or shades of grey. I think these colours best represent these emotions, and I also think these colours will sit well with my twilight real estate photography which often has hues of blue in it due to the lighting.