MICE EVENT REFLECTION PAPER by Putri Fathin Nurasyirah Binti Afendy H21A2613

Speech from Dr. Derweanna Binti Bah Simpong (Tim. Dekan Penyelidikan, Inovasi, dan Pascasiswazah)

h21a2613 — 2022-01-03 20:16:58 UTC

This event involves lecturers and students. This program is based on the theme "This is New Malaysia. Discover Malaysia in New Norm".

MICE EVENT

h21a2613 — 2022-01-04 09:38:50 UTC

h21a2613 — 2022-01-04 09:42:50 UTC

- Build a new spirit in the community
- Cultivate a positive nature in each individual
- Able to achieve a proud Malaysian economy

h21a2613 — 2022-01-04 09:45:54 UTC

- Unearthing the potential of each student in interaction with the industry
- Highlights a cooperative attitude in team members

Program Virtual in Exhibition

h21a2613 — 2022-01-04 09:48:29 UTC

To produce a balanced human capital in terms of intellectual, spiritual, emotional, and physical

Hope

h21a2613 — 2022-01-04 09:50:18 UTC

- Can give my best for a program like this in the future
- Inaugurating the closing ceremony

Keynote from En. Mohammad Isa Bin Abdul Halim (PengarahPemasaran dan Komunikasi My CEB

h21a2613 — 2022-01-04 10:02:36 UTC

Pandemic impact

h21a2613 — 2022-01-04 10:06:09 UTC

- Business event industry was postponed and total shutdown.
- Malaysia industries players reported revanue lost of RM4 billion in 2020.
- 81 business event being canceled (lost total RM 1.9 billion).
- Postponed 49 busines events that generated RM 367 million.

Inisiative

h21a2613 — 2022-01-04 10:12:56 UTC

- Promote to position as one of the primary destination of business event.
- Supported a total of 2629 business event here (RM1.3 million) since 2010.
- All generated revanues are estimated RM 16.7 billion.
Allow Malaysia to position itself as a knowledge capital which leads to new frontier of research, education, development, investment, and cretaing more job opportunities including many more social benefits to various communities involved
- Malaysia campaign
- Let's make locally, tomorrow, now

Objectives

h21a2613 — 2022-01-04 10:14:55 UTC

- Encourage the industry players to make future business events in Malaysia sstainable, responsible, and profitable manner.
- This events will stay active untill 31st December 2022.