An example of a linguistic variant being used in a way that exemplifies covert prestige is a Yorkshire accent. A Yorkshire dialect or accent is mainly spoken in the Yorkshire region of Northern England. The reason that a Yorkshire accent is considered covert rather than overt is because there is a national speech form known as BBC english. BBC English is considered the neutral national broadcast media dialect and is used by those who train or aspire to become a professional national newsreader, actor, politician, educator, etc. A Yorkshire accent is considered covert because, like mentioned in class, it is not the standard. However, there are definitely positive attributes that are associated with having a Yorkshire accent. To be more specific, the Yorkshire accent is often seen as trustworthy, wise, and honest (https://matinee.co.uk/blog/the-impact-of-accents-on-advertising/). That is also the reason why a Yorkshire accent is preferable in advertisements. The characteristics of the Yorkshire accent (honesty, trustworthiness, etc.) are all things that consumers would like to see in a company that they are going to invest in. One negative attribute that might be associated with having a Yorkshire accent is the assumption of where the speaker is from. Since the Yorkshire accent is heavily prominent in Northern England, others may just assume you are from Northern England if you carry a Yorkshire accent or dialect, even if that is not actually the case. I think that the user in the video is trying to reach the local audience in Yorkshire through his Yorkshire accent/dialect. Since the video is an advertisement for Yorkshire tea, it would make sense for the user to use an accent that is well known and prominent in Yorkshire. I definitely think that using a Yorkshire accent will attract more consumers that are from Yorkshire.