COMM303 Zendaya by 201580651

Career in Film

hskdawso — 2023-10-24 13:48:30 UTC

Can play different roles extremely well. She is a good actor.

Euphoria

hskdawso — 2023-10-24 13:51:00 UTC

Zendaya features in Netflix series Euphoria based on drugs and teenage experience.

Shake It Up

hskdawso — 2023-10-24 13:52:49 UTC

Zendaya began her career as a Disney Channel Star, she was a main lead in the series Shake It Up alongside Bella Thorne.

Early Career

hskdawso — 2023-10-24 13:53:28 UTC

Spiderman 2

hskdawso — 2023-10-24 13:56:09 UTC

Spiderman 1

hskdawso — 2023-10-24 13:57:48 UTC

Zendaya features in large marvel series Spiderman ft Tom Holland. Large step in her acting career.

Spiderman 3

hskdawso — 2023-10-24 13:58:39 UTC

Bloopers from the Spiderman 3 film. Demonstrates how Zendaya is a normal person who makes mistakes and makes her more relatable and appealing to audiences.

Bloopers

hskdawso — 2023-10-24 14:01:08 UTC

Bloopers in film create a more authentic star image, we can see them as people not just a charachter. They are funny making Zendaya more likeable and the mistakes make her feel relatable and attainable as we are reminded she is just like us- human not perfect.

Dune

hskdawso — 2023-10-24 14:05:58 UTC

Relationship

hskdawso — 2023-10-24 14:07:14 UTC

Off Screen Presence

hskdawso — 2023-10-24 14:07:52 UTC

Her image outside of movies and films.

Vogue

hskdawso — 2023-10-24 14:08:05 UTC

Featured on Vogue '73 questions with...' which is extremely unattainable. Only high end celebrities get featured and it is very professional.

Interviews

hskdawso — 2023-10-24 14:09:10 UTC

Social Media Presence

hskdawso — 2023-10-24 14:10:32 UTC

Youtube James Charles

hskdawso — 2023-10-24 14:10:50 UTC

Collaboration for Covergirl ft James Charles. This is a more affordable, low-end brand. James Charles is perhaps controversial but this collaboration highlights how she supports men wearing makeup and again going against gender stereotypes.

Instagram Page

hskdawso — 2023-10-24 14:11:25 UTC

Zendaya's Instagram has 185 million followers. The account is more professional and unattainable as it features high end brands and model pictures.

Brand Association

hskdawso — 2023-10-24 14:12:06 UTC

When she started she worked with more affordable brands, however, now she works with exclusive, luxury and unattainable brands.

Music Career

hskdawso — 2023-10-24 14:13:42 UTC

Louis Vuitton

hskdawso — 2023-11-03 20:17:14 UTC

Collaboration with Louis Vuitton which is a high end and unattainable brand.

Music

hskdawso — 2023-11-03 20:20:39 UTC

Zendaya sings on a live stage demonstrating her musical talent.

Interview on Jimmy Fallon

hskdawso — 2023-11-03 20:27:39 UTC

Interview blooper where Zendaya appears real, funny and charismatic. Her interviews make her very likeable and relatable to audiences.

Interview with Tom Holland

hskdawso — 2023-11-03 20:31:38 UTC

10.3 million views, people like her funny, relatable personality and seeing her relationship with Tom Holland and how they act together.

Link to Instagram page

hskdawso — 2023-11-03 20:39:19 UTC

Behind The Scene Footage

hskdawso — 2023-11-03 20:42:02 UTC

A funny video filmed by a friend where she is real, normal and attainable. Audiences love a glimpse into celebrities real life.

Zendaya seen helping Stylist on paparazzi carpet.

hskdawso — 2023-11-03 20:45:32 UTC

She is kind helping her styist. She is beautiful and cultured.

Presenting awards

hskdawso — 2023-11-03 20:48:27 UTC

The image she has created makes her worthy to present awards

Louis Vuitton

hskdawso — 2023-11-03 20:50:00 UTC

She is a model so regal, beautiful and unattainable working with luxury brands such as Louis Vuitton.

Healthy and happy relationship

hskdawso — 2023-11-03 20:51:53 UTC

This post highlights the drama of her last potentially unhealthy relationship and moves towards her relationship with Tom Holland. She is perhaps seen as strong, inspirational and a role model as she prioritises healthy loving relationships.

Defying stereotypes

hskdawso — 2023-11-03 20:59:56 UTC

Zendaya is spotted wearing a suit to a red carpet event which goes against traditional gender norms and is inspirational to women everywhere that they can wear what they want.

Real relationship

hskdawso — 2023-11-03 21:01:57 UTC

Zendaya is seen wearing normal comfy clothes and getting a takeaway with Tom Holland, which makes her appear normal and relatable to audiences.

Defies relationship stereotypes

hskdawso — 2023-11-03 21:08:56 UTC

Zendaya is taller than Tom, defying gender stereotypes. She is an inspiration and role model that is not ocnfined by societies standards.

Unscripted videos of Zendaya

hskdawso — 2023-11-03 21:11:28 UTC

She is funny, relatable and attainable.

Lancôme Campaign

hskdawso — 2023-11-03 21:14:22 UTC

Lancôme campaign where she looks very elegant and beautiful. A very unattainable and high end campaign, where she feels out of reach to the average person.

The Greatest Showman

hskdawso — 2023-11-03 21:15:49 UTC

Zendaya stared in The Greatest Showman with actors such as Zac Efron. A musical about the circus where she also features on some of the songs including 'rewrite the the stars'.

Neverland- Zendaya's Music Video

hskdawso — 2023-11-03 21:17:24 UTC

Zendaya produced music around 7 years ago as she is a talented singer but ultimately but more time into her acting career.

Something New ft Chris Brown

hskdawso — 2023-11-03 21:18:46 UTC

Zendaya tried out a music career posting music 7-10 years ago. She was talented and even collaborated with popular music artists such as Chris Brown.

Teen model for Macy's

hskdawso — 2023-11-03 21:28:56 UTC

Began her career as a teen model for affordable brand Macy's

Dyer, R. (1981). "Stars." Journal of American Studies. British Film Institute: London. Pp 312-314.

hskdawso — 2023-11-07 23:06:27 UTC

Dyer talks about the conditions for stardom and how a star must be the 'epitome of individual as identified in an idealised society' whilst also appealing to the masses. Zendaya works with luxury brands which makes her unattainable and individual, however, she also works with more affordable brands and therefore she also appeals to the masses.

Sternheimer, K. (2014). Celebrity culture and the American Dream: Stardom and Social Mobility. Routledge: London.

hskdawso — 2023-11-07 23:12:07 UTC

Despite being an amazing actor and praised for her talent, she is known and often asked about her relationship with Tom Holland. As Sternheimer argues, it is gossip about the private lives of celebrities that appeals to audiences.

Who is Zendaya?

hskdawso — 2023-11-07 23:24:00 UTC

-Talented

-Actor

-Musician

-Model

-Beautiful

-Funny

-Kind

-Young

-Drama Free

-America's Sweetheart

-Multi-cultural (Part Nigerian)

Zendaya addresses rumours regarding tension with her stylist.

hskdawso — 2023-11-07 23:26:42 UTC

Zendaya is typically drama free but when rumours surface on the internet she is fast to settle them and let the truth be known.

Zendaya as a commodity:

hskdawso — 2023-11-07 23:28:04 UTC

Zendaya as a Barbie Doll

hskdawso — 2023-11-07 23:30:29 UTC

Highlights her popularity and how stars are sold as commodities. Barbie is an extremely popular brand so it is a high compliment.

Hello Beautiful Staff. (2015). 8 reasons why Zendaya was America's Sweetheart in 2015. Hello Beautiful.

hskdawso — 2023-11-07 23:33:35 UTC

Article about why Zendaya is America's Sweetheart.

Macatee, R. (2015). Zendaya Talks Race and Cultural Appropriation: "I Have Pride in Knowing That I'm an African American." ENews.

hskdawso — 2023-11-07 23:37:57 UTC

Zendaya Celebrates her Nigerian heritage and talks about it positively. "I Have Pride in Knowing That I'm an African American"

The Female Lead. (2022). Zendaya: "I definatley would consider myself a feminist, an intersectional feminist. Youtube.

hskdawso — 2023-11-07 23:40:26 UTC

Zendaya as a feminist, speaking out publicly about causes she believes in.

Amour, Z. (2015). Zendaya shuts down magazine for photoshopping her waist and thighs. Hello Beautiful.

hskdawso — 2023-11-07 23:43:39 UTC

She called out Modeliste magazine for excessively photoshopping her. Inspiration to young women and the truth as every body is beautiful naturally. Important to call this out to stop unrealistic beauty standards.

Rayne, N. (2015). Zendaya shuts down cyber bullies who called her parents ugly. People.

hskdawso — 2023-11-07 23:46:51 UTC

She calls out haters in order to protect those she cares about. She stands for what is right and is not afraid to be vocal about it.

John, M. (2015). You don't know black hair, so don't speak on it: Giuliana Rancic's big mistake in zendayagate. Hello Beautiful

hskdawso — 2023-11-07 23:50:14 UTC

She calls out racism online and is not afraid to speak out against prejudice.

Turner, G. (2013). 'Constructing Cultural Identities.' Understanding Celebrity. SAGE Publications.

hskdawso — 2023-11-08 00:07:49 UTC

Turner argues that 'media plays a more active role in the production of identity' and therefore Zendaya speaking about relevant and important topics can impact the younger generation and how they form their identities and opinions.

Schickel, R. (2000). Intimate Stranger: The Culture of Celebrity in America. . Ivan R. Dee: Chicago.

hskdawso — 2023-11-08 00:12:55 UTC

Schickel argues that fans attempt to live vicariously through celebrities and this might explain why Zendaya has 185 million followers on instagram as the public are following her life to try live vicariously through her.

Shotwell, R. (2016). 'Spider-Man' casting controversy revives racial tensions. NBCNews.

hskdawso — 2023-11-08 00:24:20 UTC

This article describes the criticism of Zendaya being cast as Mary-Jane in Spiderman film due to her being African American and the character originally being white. Zendaya is helping to make films more inclusive and to break down racial boundaries.

Morin, E. (1960). The Stars. Grove Press: New York.

hskdawso — 2023-11-08 00:42:39 UTC

Morin says that after a film the actor and character remain but "from their union is born a composite creature who participates in both, envelops them both: the star.” Zendaya says that she admires MJ's confidence and wit and therefore could take inspiration from these qualities in her everyday life.

Brand colabborations

hskdawso — 2023-11-08 00:54:02 UTC

Zendaya works with different brands: modelling, gifted products, brand deals, collaborations, social media content, in order for them to promote and sell their products

Zendaya's Twitter Account

hskdawso — 2023-11-08 01:05:58 UTC

Her twitter account is more relaxed and funny to match her personality. She tweets funny content that is more personable and relatable.

Zendaya Skincare Routine

hskdawso — 2023-11-09 19:56:57 UTC

The products she uses and the routine she uses sells and can be a form of advertising for the products. This is why brands gift celebrities products in hope they use them, so they can advertise them "as used by Zendaya"

Makeup Products Zendaya uses

hskdawso — 2023-11-09 19:58:06 UTC

Zendaya merchandise: Shirts, sweatshirts, decor, vinyl, etc

hskdawso — 2023-11-09 20:01:04 UTC

Zendaya is used as a commodity as the star sells. Her face on products makes them sell and valuable.

Squarespace Advertisement

hskdawso — 2023-11-09 20:03:33 UTC

Companies use celebrities faces in order to sell their products as even though the market is unpredictable, celebrities usually sell making them valuable marketing tools.

UNICEF Charity

hskdawso — 2023-11-09 20:07:29 UTC

Zendaya working with charities can promote their cause and create awareness which in turn can raise more money for the cause.

Music

hskdawso — 2023-11-09 20:08:33 UTC

Zendaya can sell and help music get more streams.

Films (Link to Career in Film^)

hskdawso — 2023-11-09 20:10:06 UTC

Movies that Zendaya is in, as she is a well known actor can help market and sell the film so they make more profits.

Morin, E. (1960). The Stars. Grove Press: New York.

hskdawso — 2023-11-09 20:16:00 UTC

Morin argues that star merchandise does not wear our or diminish with consumption. The multiplication of a star’s image makes them more desirable- the more we see of them the more we want them." The more we see of Zendaya the more we want to see of her and that is why so many brands use celebrities to promote products.

Williamson, M. (2016). Celebrity: Capitalism and the Making of fame. Polity.

hskdawso — 2023-11-09 20:27:31 UTC

Williamson argues (P.13) that "celerities are central part of the way media commodities are sold." (pp.11-12) All celebrities are valuable in selling media, products, etcetera. That is why Brands use Zendaya to advertise their products and star in films as it is more likely to sell.

Williamson, M. (2016). Celebrity: Capitalism and the Making of fame. Polity.

hskdawso — 2023-11-09 20:34:18 UTC

Williamson argues that a makes stars valuable economically is their ability to reduce risk and stabilise the markets and demand which is usually extremely unpredictable. When Zendaya features on a product it is more likely to sell and reduces the risk that the product wont preform or make a profit.

'Euphoria' criticised for the promotion of drug use on younger audiences.

hskdawso — 2023-11-09 20:40:20 UTC

'Euphoria' is criticised for the potential promotion of drugs especially on younger audiences that watch the show. This was an unusual role for Zendaya to take as she is usually very drama free and America's sweetheart in her roles. Disney star to then move to a series about drug use. this proves she is a good actor that can fill out a breadth of roles and perhaps push against boundaries.

K.C. Undercover Disney

hskdawso — 2023-11-09 20:44:40 UTC

Zendaya began her career as a Disney Channel Star.

hskdawso — 2023-11-09 21:42:25 UTC

This is so unattainable and out of reach for the general public that fans want to live vicariously through her.

Youngest person to win an Emmy award in 2020.

hskdawso — 2023-11-09 22:08:43 UTC

In 2020, at 24 years old, she became the youngest recipient of an Emmy Award for Outstanding Lead Actress, for her performance in Euphoria.

Zendaya Tweet

hskdawso — 2023-11-10 00:07:58 UTC

She tweeted calling Shrek a masterpiece. Feels very normal and relatable.

Positive review after Spiderman films were released

hskdawso — 2023-11-10 01:08:04 UTC

Zendaya proved the critics wrong with positive review after the spiderman movies were released. This one states that she "is the best leading lady of all" the movies.

Dyer, R. (2012). In the space of a song. Routledge: London.

hskdawso — 2023-11-10 01:21:54 UTC

Dyer talks about how some actors root their character through their own sense of self. In a marvel interview Zendaya describes how she is very similar to Mary-Jane.

Marvel Interview with Zendaya talking about her character MJ

hskdawso — 2023-11-10 01:24:26 UTC

The interview where she describes herself as being similar to MJ.

Zendaya Tweet

hskdawso — 2023-11-10 02:50:07 UTC

Real and relatable content

Zendaya Tweet

hskdawso — 2023-11-10 02:50:56 UTC

Swearing is very human and relatable

Zendaya Tweet

hskdawso — 2023-11-10 02:53:38 UTC

Zendaya posts a casual selfie that is not in a studio and is more real and unscripted.