Lamborghini Analysis by https://padlet.com/manjota2604/w0qut5hgt01l Automotive Industry en-us 2019-11-07 14:02:49 UTC 2024-05-23 15:25:51 UTC hello@padlet.com Lamborghini manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/408059795 2019-11-07 14:03:17 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/408059795 Background manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409531664 - Founded in 1963 - same as McLaren
- Ferruccio Lamborghini
- Bull represents zodiac sign
- Acquired by Audi in 1998 who were acquired by VW Group in 1960]]> 2019-11-11 16:06:59 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409531664 Political manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409538201 - Brexit is the topic on everyones tongues for the past three years and its implications on everyones lives
- VW Speak for all of their subsidaries, after Brexit, the group have confirmed price-protecting for its customers, but they haven’t confirmed to what extent it will be covering its customer – costs ‘may be passed on’ to customers
- This means the tariffs and duties which the group may have to pay when transporting to the UK (Lamborghini's 2nd biggest market)
- Other car manufacturers have paused plans to see how the depart from the EU plays out
- This has also hit UK car manufacturers as output fell by a fifth in the first six months of the year to 650,000+ cars built, down by 168,000 in the same period last year (first 6 months) 
- Biggest British car manufacturer jaguar landrover shutting down production in all plants for a week in November due to Brexit uncertainty as well as removing 4,500 employees at the start of the year]]> 2019-11-11 16:18:46 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409538201 Economical manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409546174 - Brexit can impact economical factors
- No deal can lead to a downfall of the economy meaning higher interest and inflatio rates resulting in a lower average disposable income Resulting in less sales for luxury goods like Lamborghinis, which could effect the sales for Lamborghini in the british market
- The UK was lamborghinis 3rd biggest market falling 50 cars short of japan. In 2019, UK is Lamborghini's 2nd biggest market beating Japan by 77 units and loosing to the States by a large margin
- So far in 2019, the UK has caused lambo a $331m revenue 

]]> 2019-11-11 16:33:19 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409546174 Social manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409550715 - Reason why Lamborghini are doing so well is because of their social media strategy
- Lamborghini understands that Generation Z is most prominent on social media platforms such as Instagram, Facebook and Twitter and are influenced by these platforms on a daily creating a bubble of immediate gratification
-  More and more people are aware of Lamborghini as the elite - end car manufacturer and often associate it with success due to the reputation they have obtained 
- Having a Lamborghini is associated with high reputation or status, something which a lot of youngsters strive for
- This leads into a domino effect as youngsters manage to influence the same principle intuitively to older generations]]> 2019-11-11 16:41:48 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409550715 Technological manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409557917 - Ever since carbon fibre technology was introduced in cars by McLaren, car manufacturers have been using it for aerodynamics, given its light weight, it can be used to reduce the total mass and hence increase performance
- Lamborghini were also the first to introduce Forged Carbon Fibre after 30 years of research, they call it ‘Forged Composites’ – first seen on the Lamborghini Huracan Performante ]]> 2019-11-11 16:54:04 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409557917 Environmental manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409562137 - Being a performance car, its anyone’s guess that Lamborghini’s are not the most environmentally friendly
- Lamborghini have released a new ‘hybrid’ car called ‘Sian FKP 37’ which has raised a lot of controversy - Its hybrid technology Is to increase performance and not decrease pollution
- An aveage car will produce 125 g/km of CO2 emissions, Lamborghini cars produce 290 - 450 g/km]]> 2019-11-11 17:01:16 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409562137 Strengths manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409589987 - Lamborghini have committed to their art and have been able to make, improve over and over again their technology, which is why they are able to put the high price tag on their cars
- They have strong reliable products which are trusted across the world
- Aiming at the niche market, they have been able to gain a reputation as an elite brand
- Their social media presence has also had a great impact – they are able to take advantage of the new generation and their lifestyle]]> 2019-11-11 17:49:57 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409589987 Weaknesses manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409594681 - Due to the nature of the business, they only offer high end and high price tagged products, they have no cheaper option – instantly cutting down on a massive market who are more likely to afford Lamborghini’s products
- They don’t have a big range of products either and until only recently, they only had supercars in their range – they have recently released a SUV which has opened up a market, all in all – small range ]]> 2019-11-11 17:58:31 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409594681 Opportunities manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409596577 - Electric cars have become more and more common as the fight to save the environment becomes more intense, a lot of big car manufacturers are creating electric cars – Tesla’s new roadster can offer a lot of performance – Lamborghini have decades of experience behind them in technology and innovation which they can use to make a top of the range – electric supercar
- They could make cars of other styles – more SUVs, luxury performance cars etc]]> 2019-11-11 18:02:23 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409596577 Threats manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409597682 - Rivals – Ferrari, McLaren, Tesla, Porsche
- Brexit could have a negative impact on Lamborghini (disposable income, higher rates etc)
- Environmental factors could lead to Lamborghini’s current cars to become obsolete (in the UK at least)]]> 2019-11-11 18:04:37 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409597682 Demographic manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409602303 - Age: 25-45 years, this number has come down in the recent years 
- Gender: prominently men
- High income – average Lamborghini owner earns upwards of a £300,000 salary
- US: New York California, Texas, New Jersey 
-  UK: London, Manchester, Birmingham, Leeds]]> 2019-11-11 18:13:17 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409602303 Rivalry Amongst Existing Competitors manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409951538 - Ferrari have been the biggest competitors for Lamborghini for a long time – founded in 1947, Lamborghini were founded in 1963
- 458 Italia, F12 Berlinetta, F12 TDF, 488 GTB, 812 Superfast
 - They have more models and more experience than Lamborghini 
- Porsche also have high end supercars which compete directly with Lamborghini
- 911 GT RS, 918, 911 GT3 RS
- McLaren are also a massive competitor, founded in the same year as Lamborghini, the British manufacturer is well known for the quality and the performance of its cars and the price tag of the cars for what they offer
- 720s, P1, 570s, 675lt]]> 2019-11-12 14:08:42 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409951538 Bargaining Power of Buyers manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409955809 - Very low
- Lamborghinis buyers have very little to no effect on the products Lamborghini creates, this is because of the amount of reputation Lamborghini has for its products
- Their consumers don’t care as much about what they are driving, but more about having the name itself on their driveway 
- Lamborghini consumers are so loyal, they can trust the brand blindfolded
- The Lamborghini Aventador SVJ which was first launched at the Geneva Motor Show in March of 2019, all 63 models were sold out before the car was launched ]]> 2019-11-12 14:14:44 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409955809 Threat of Substitute Products manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409957700 - The threat of substitute products is high
- Lamborghini already has a lot of rivals who also produce high quality cars
- Ferrari, Porsche, McLaren are actively competing to obtain more of the market
- They are constantly releasing new cars with the latest technology and looks]]> 2019-11-12 14:17:17 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409957700 Bargaining Power of Suppliers manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409979380 - Non exitent
- Lamborghini make their own engines and most of their parts are made by them
- In their older cars, specially the Gallardo, they were known to use a lot of parts from Audi, however they announced they will not use more than 20% of Audi parts, to bring more originality to the car, since then, they have decreased the amount they use from other car companies]]> 2019-11-12 14:42:39 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409979380 Threat of New Entrants manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409981750 - Threat of new entrants is very low
- Getting to Lamborghini’s level is very hard
- As mentioned earlier, they have been around for over 50 years and have this much experience behind them and hence can produce products of such high quality
- A new entrant would struggle highly to have access to this resources that Lamborghini has, a big one being money
- Lamborghini is a highly profitable business, which they are able to use to reinvest into the business and conduct research and development to further improve their cars, a new entrant would be incapable of matching such advancements ]]> 2019-11-12 14:45:40 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409981750 Price manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409982970 - Huracan - £155,000, Urus - £160,000, Aventador S - £270,000, Aventador SVJ - £350,000
- Lamborghini produce cars with a very big price tag
]]> 2019-11-12 14:47:16 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409982970 Promotion manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409983714 - Lamborghini don’t put a lot of money into promotion
- Most of their promotion comes from word of mouth
- But they have other promotional methods
- They have a massive social media presence 
- Launch events and motor shows 
- Magazines
- Car based tv shows (top gear)
]]> 2019-11-12 14:48:14 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409983714 Product manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409984577 - Lamborghini sells high end super and hyper performance cars 
- They launched a SUV recently 
]]> 2019-11-12 14:49:22 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409984577 Place manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409986440 - Cars are specified out by the consumer and after manufacturing is finished, Lamborghini ship the car to the customers doorstep
- All of Lamborghini’s cars are manufactured and tested in  Sant’Agata Bolognese factory Italy and shipped from there to the customer
]]> 2019-11-12 14:51:44 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409986440 People manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409987196 - Demographics show Lamborghini’s main target audience was middle aged men – 45
- Recently this has changed, and the target audience is becoming younger
- As social media takes over generations, more opportunities are resulting in a lot of opportunities for even youngsters to make a lot of money earlier in life, something which would normally take decades of hard work and saving up
- Lamborghini drivers are usually celebrities, athletes, business owners, investors with high incomes
]]> 2019-11-12 14:52:40 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409987196 Process manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409987839 - An average customer of Lamborghini will go into a Lamborghini dealership and spec out their car in there with a lot of assistance from the Lamborghini representatives to help make sure the car is perfectly satisfactory to the customer 
- The customer will have regular information on delivery times and dates and status of the car manufacturing process
- Car will be delivered
- The customer will also usually receive a small thank you package, and be welcomed into the Lamborghini family
- The company will stay in contact with Lamborghini for future interests etc.
]]> 2019-11-12 14:53:27 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409987839 Physical Evidence manjota2604 https://padlet.com/manjota2604/w0qut5hgt01l/wish/409988878 - A Lamborghini driver will usually drive away the car and speak about the car to family and friends and be highly satisfied with the product]]> 2019-11-12 14:54:51 UTC https://padlet.com/manjota2604/w0qut5hgt01l/wish/409988878