https://padlet.com/madsosborn/w07dj1ba1yvxp7nq All research displayed and documented for both my magazine article and group presentation. The following contains both primary and secondary research methods to understand the role Gen-Z play within the Fashion Rental market. Research used in both assignments has been referenced appropriately. en-us 2023-07-17 10:07:55 UTC 2023-07-28 13:07:56 UTC hello@padlet.com madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646331839 Fashion renting is a process where a consumer can pay to wear a garment for a set amount of days, as issued by the lender / business, and return it the day the rental process finishes. ]]> 2023-07-17 10:13:20 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646331839 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646335707
https://www.cikis.studio/en/article/what-is-fashion-renting-and-what-are-the-benefits-for-companies

"Only 1% of clothing at the end of its life cycle is recycled or reworn into new garments". - https://cosh.eco/en/articles/how-to-recycle-second-hand-clothing#:~:text=In%20reality%2C%20only%201%25%20of,fast%20fashion%20chains%20would%20suggest.

With this, circular business models, such as rental services, are key levers for mitigating the impacts of the fashion industry. 

"Fashion renting is a viable solution to facilitate the fashion industry's transition to a circular economy", (Poratelli, 2022). ]]> 2023-07-17 10:23:43 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646335707 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646345412 Fashion rental services began in 2018, launching with the first company: "My wardrobe HQ" 


]]> 2023-07-17 10:46:01 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646345412 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646353849 High-end fashion is based on raw and unique materials, securing a supply of these materials is what drives the success of the luxury fashion market. 

The process of making new garments and / or more of the same garments can negatively impact the environment through constant sourcing of materials, as well as this there is more clothing to waste year-on-year. 

"Global production of clothing has doubled in the past 15 years", (Greenpeace). ]]> 2023-07-17 11:10:03 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646353849 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646353953 2023-07-17 11:10:22 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646353953 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646355132 Consumers are warming up to resale and rental sites more this year than last, according to data from our consumer survey platform WGSN Barometer. This preference is not limited to younger generations; while Millennials and Gen X are in the lead (with Gen Z following closely behind), Boomers also note increased affinity YoY (+3%). Find these insights and more in our latest Footwear Buyers’ Debrief]]> 2023-07-17 11:13:45 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646355132 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646380049 'The average number of times a garment is worn before being disgarded has decreased by 36% as compared to 15 years ago", (WGSN, 2021).

"Clothing production has doubled in the last 15 years with the rise of 'fast fashion'", (Coyle, 2022).
(https://planetradio.co.uk/greatest-hits/uk/news/fast-fashion-facts/#) ]]> 2023-07-17 12:18:22 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646380049 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646383849 https://fashionunited.uk/news/fashion/study-shows-gen-z-willingness-to-rent-clothes/2021081657163


]]> 2023-07-17 12:27:52 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646383849 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646547473 The rented apparel market is estimated to "increase by 3 billion dollars from 2021-2026", (Zitter, 2023). 

-https://fashionunited.uk/news/business/report-clothing-rental-market-to-grow-by-3-billion-dollars-from-2021-to-2026/2023031468450 

- the growing e-commerce market in fashion, as well as consumers preference to shop online, promotes such rental services.

]]> 2023-07-17 18:26:45 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646547473 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646549345 - consumers increasingly lean into more conscious shopping habits. 
- Consumer investment and sharing economy has taken hold in the hotel, property, entertainment and automotive industries- and house now dived into the fashion world. 
- Paying smaller amounts to borrow items appeals to conscious shoppers, particularly Gen Z-ers who want to "inject newness and trends into their wardrobes without making a long-term investment", (saunter, 2019). 
-


]]> 2023-07-17 18:33:09 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646549345 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646550103 https://www.wgsn.com/insight/article/84271 

- Sustainability is embedded into the circular economy itself, rental platforms are experimenting with eco-friendly initiatives to double-down on their mission to help save the planet. 
- Rental services must ensure they are washing responsibly in order to extend a products life-cycle and ensure they're reducing water waste. ]]> 2023-07-17 18:35:58 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646550103 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646550720 Rental app and store HURR have partnered with eco-friendly dry-cleaners BLANC, which offer special rates to renters. 

Users are able to donate their 'un-rented' clothes to Traid if they don't meet Hurr's £150 price point and are put back into circulation.

]]> 2023-07-17 18:38:30 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646550720 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646551529 Gen-Z targetted rental strategies are a great opportunity for brands to connect with a consumer that is interested in 1. sustainability, and 2. Trend-led individuals. 

Renting is relevant to Gen Z, "who have less disposable income than older cohorts". 

https://www.wgsn.com/insight/article/84271#page_6]]> 2023-07-17 18:40:54 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646551529 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646552018 - a new site targeting UK Gen Zers 
- At up to 75% below retail, Charlottes Closet covers party, prom, wedding guest, dresses and formal wear. 
- dRESSES ARRIVE THE WEEK OF THE EVENT AND CAN BE KEPT FOR FIVE DAYS. ]]> 2023-07-17 18:42:31 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646552018 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646553180 -A new rental platform
- Rather than approaching with sustainability, the brand targets "social-media fuelled" Gen Z, who have desire to always have new clothing  
- FashionPass sends users a certain number of items for a flat monthly fee, regardless of their individual retail price. 
- One of the major aims of the platform is to prevent young people looking to grow their social media but without getting into debt. 
- Owner Brittany Johnson quotes :I believe instagram is driving the rental economy". ]]> 2023-07-17 18:45:53 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646553180 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646554441 The World Economic Forum states individuals will no longer own anything by 2030. Retailers should be thinking about this as a reality and consider launching rental subscriptions to appeal to a mass-consumer market. ]]> 2023-07-17 18:49:42 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2646554441 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2647245121 "Young consumers are settling into a future where renting isn't just a short-term measure, but likely how they will live for the rest of their lives", (Saggese, 2023). 

- Gen Z are welcoming the idea of co-owning assets, especially luxury goods, to lower costs while limiting overconsumption. ]]> 2023-07-18 14:29:33 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2647245121 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652553951 Instagram poll targeting Gen Z on Madison's Instagram, (Osborn, 2023). These results will be mentioned within Freya Davenport's introduction and my section of the group presentation. ]]> 2023-07-28 08:41:28 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652553951 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652576382 To ensure we are reaching the right demographic when asking questions ]]> 2023-07-28 09:46:23 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652576382 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652579139 Finding this out can impact the layout and visuals of the magazine. The digital copy would include videos etc. and the hard copy would include more images and illustrations. ]]> 2023-07-28 09:56:50 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652579139 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652579499 Knowing this will help us decide what type of layout we would choose ]]> 2023-07-28 09:58:12 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652579499 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652579817 2023-07-28 09:59:07 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652579817 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652585164 “Injecting newness into your wardrobe, without making a long term investment” (saunter,2019)

 ]]> 2023-07-28 10:19:53 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652585164 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652585681 In store visits inside HURR’s physical sales point, Selfridges, London. ]]> 2023-07-28 10:21:52 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652585681 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652585968 Instore visit images can be used for graphics and adverts within our magazine.  ]]> 2023-07-28 10:23:02 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652585968 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652614680 'Thanks its rented'

- HURR's catchy and memorable slogan
- Can be used as magazine AD slogan, or as my callout. 
-Image can be used within the magazine]]> 2023-07-28 12:03:56 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652614680 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652616797 - aesthteically pleasing
-clean hygiene 
- a lot of space  ]]> 2023-07-28 12:06:01 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652616797 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652620487 Instagram allows you to connect with individuals from different locations, of different age groups. This gives us different viewpoints and thoughts around Fashion Rental services. ]]> 2023-07-28 12:17:26 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652620487 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652620645 Shows that Gen Z ARE aware of fashion renting. ]]> 2023-07-28 12:18:01 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652620645 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652621435 The majority of participants are attracted to the idea of renting fashion, however it is interesting to see why they are not.]]> 2023-07-28 12:20:52 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652621435 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652621982 2023-07-28 12:22:32 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652621982 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652622153 2023-07-28 12:23:07 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652622153 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652622330 2023-07-28 12:23:45 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652622330 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652623240 Although some people wouldn't rent, it is interesting to see that they can still see the attraction to the services available. ]]> 2023-07-28 12:26:36 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652623240 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652623453 Turning into an infographic for the magazine article*

]]> 2023-07-28 12:27:19 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652623453 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652623477 2023-07-28 12:27:24 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652623477 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652624067 Poll results in the format of an infographic  

]]> 2023-07-28 12:29:05 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652624067 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652624744 Poll results as a infographic for the magazine article. ]]> 2023-07-28 12:31:11 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652624744 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652625276 2023-07-28 12:32:49 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652625276 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652625503 Jewellery, new season, available to rent in-store and online. ]]> 2023-07-28 12:33:34 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652625503 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652625791 In-store items available to buy, instead of renting, at a lower retail price. ]]> 2023-07-28 12:34:21 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652625791 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652628046 - fashion rentals give opportunities to brands to put up items for rental and sale, focusing on up cycling and extended a products life cycle. 

(Botha, Visan, 2021)]]> 2023-07-28 12:39:55 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652628046 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652631354 "owning clothes is so last year", (Conlon, 2020). 

-Eshita Kabra-Davies founded the rental platform By Rotation. 
- Newell, founder of My Wardrobe HQ, said that she saw a 50% increase in stock listed by brands and private lenders when the UK went into Lockdown. ]]> 2023-07-28 12:49:35 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652631354 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652633129 "The sharing economy is a non-traditional economy in which assets are owned and shared amongst a network, unlike traditional businesses which have one owner. Companies such as Uber and Airbnb are arguably the most well known within the sharing economy, however, many industries are slowly embracing this new, non-traditional form of business. The apparel industry is no different. Rented apparel is one such example, and represents a sharing economy business model in the apparel industry. While consumers become more environmentally and financially conscious, the fashion and apparel industry will continue to adapt to this change.", (SMITH, 2022) 

https://www.statista.com/statistics/1195613/rental-apparel-market-revenue-worldwide/]]> 2023-07-28 12:55:09 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652633129 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652633439 https://www.theguardian.com/fashion/2022/dec/22/more-sustainable-wear-something-new-every-weekend-how-rental-fashion-became-big-business




]]> 2023-07-28 12:56:01 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652633439 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652634290 the equivalent of a rubbish truck full of clothes ends up on landfill sites every-second. ]]> 2023-07-28 12:58:33 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652634290 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652634967 - 3% of global CO2 emissions are due to the fashion industry. ]]> 2023-07-28 13:00:18 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652634967 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652636340 2023-07-28 13:02:39 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652636340 madsosborn https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652636788 2023-07-28 13:03:57 UTC https://padlet.com/madsosborn/w07dj1ba1yvxp7nq/wish/2652636788