IBF - The Future of Digital Marketing by Julie https://padlet.com/juliebeusmans/ibfbringingitback Reflection on my organisation or career. en-us 2020-06-16 07:16:03 UTC 2024-10-30 15:14:20 UTC hello@padlet.com https://padlet.net/icons/png/1f680.png What concepts do you think you can start implementing? juliebeusmans https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462314 2020-06-16 07:16:03 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462314 How close or far are you? What could be some of the barriers that you might face? juliebeusmans https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462315 2020-06-16 07:16:03 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462315 juliebeusmans https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462316 2020-06-16 07:16:03 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462316 Your 2 Day Resources juliebeusmans https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462317 2020-06-16 07:16:03 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462317 juliebeusmans https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462318 2020-06-16 07:16:03 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462318 juliebeusmans https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462319 2020-06-16 07:16:03 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462319 What concepts do I personally want to learn more about? juliebeusmans https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462320 2020-06-16 07:16:03 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628462320 AARRR Metrics reginachua https://padlet.com/juliebeusmans/ibfbringingitback/wish/628536356 Reframes marketing ]]> 2020-06-16 08:08:17 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628536356 1-9-90 Theory ambakuthiala https://padlet.com/juliebeusmans/ibfbringingitback/wish/628537206 Develop a growth Hacking mindset]]> 2020-06-16 08:08:58 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628537206 Group 4 tracyleongjiaen https://padlet.com/juliebeusmans/ibfbringingitback/wish/628537404 - Online tools (Moat, SimilarWeb, etc)
- How to measure impact/results more effectively
- Acquisition, Activation, Retention
- Nudging
- How to find the 9s, how do we identify them?]]> 2020-06-16 08:09:06 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628537404 Group 2 litinang https://padlet.com/juliebeusmans/ibfbringingitback/wish/628537461 1. How to better engage audience with content
2. More virality tips/creativity boosters
3. More time to understand the tools better
4. Finding better partners]]> 2020-06-16 08:09:09 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628537461 Group 5 https://padlet.com/juliebeusmans/ibfbringingitback/wish/628538146 - AARRR metrics - defines what marketing needs to be done, helps to have a healthy discussion for everyone to get into it
- Finding your North Star (but don't know what that is yet)
- Focus on your core value and target that]]> 2020-06-16 08:09:39 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628538146 Group 2 ambakuthiala https://padlet.com/juliebeusmans/ibfbringingitback/wish/628538214 1. Apply customer motivation lifecycle
2. Nudging them to engage with the content and come back for more
3. Finding the 9s who can represent the brands
4. Understanding customer motivations and using STEPPS to create virality]]> 2020-06-16 08:09:42 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628538214 Group 4 tracyleongjiaen https://padlet.com/juliebeusmans/ibfbringingitback/wish/628541217 - 1-9-90 theory to get people to pick up on campaigns/trends (can start finding our 9s!)
- Nudging
- Using online tools to gain insights to competitor brands]]> 2020-06-16 08:11:33 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628541217 Measure effectiveness & ROI of Growth tactics ambakuthiala https://padlet.com/juliebeusmans/ibfbringingitback/wish/628541349 2020-06-16 08:11:39 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628541349 Group 6 mizugin https://padlet.com/juliebeusmans/ibfbringingitback/wish/628541919 Traditional media > Slower to take up on Digital 

Getting stakeholders on board,  to do testing 

- Going back to basics 
- Test more]]> 2020-06-16 08:12:05 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628541919 Content optimisation ambakuthiala https://padlet.com/juliebeusmans/ibfbringingitback/wish/628543900 2020-06-16 08:13:26 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628543900 Group 2 litinang https://padlet.com/juliebeusmans/ibfbringingitback/wish/628544962 1. Budget
2. How to break through a large and cumbersome corporate structure
3. Company culture
4. Speed to market]]> 2020-06-16 08:14:18 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628544962 Group 4 tracyleongjiaen https://padlet.com/juliebeusmans/ibfbringingitback/wish/628545899 - Compliance
- For insurance market, getting influencers is not easy!
- The matter of ethics comes into concern when using nudging/decoy tactics towards kids > for kids-centric brands
- Different priorities; brand recognition vs revenue output
- Brand loyalty ]]> 2020-06-16 08:15:01 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628545899 mizugin https://padlet.com/juliebeusmans/ibfbringingitback/wish/628550610 creating the reach  1-9-90

Metrics: forces you to think about acquisition / activation / retention


]]> 2020-06-16 08:18:26 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628550610 Group 3 - Implementable content rionita1 https://padlet.com/juliebeusmans/ibfbringingitback/wish/628552573 1. Nudging Techniques - can be used for business development
2. Development of Digital Marketing Content - relevant for the need and audience
3. Enable Marketing conversation - For non marketing departments to sell the product]]> 2020-06-16 08:19:49 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628552573 mizugin https://padlet.com/juliebeusmans/ibfbringingitback/wish/628555153 Resource allocation
Budget

There is so much you can push on your own. 

Data to understand the market needs

Budget constraint]]> 2020-06-16 08:21:35 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628555153 Group 3 - Learn more rionita1 https://padlet.com/juliebeusmans/ibfbringingitback/wish/628556097 1. Tools - while this can be immediately implemented, would like to keep updated on new and upcoming tools]]> 2020-06-16 08:22:15 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628556097 Experimentation mind-set ambakuthiala https://padlet.com/juliebeusmans/ibfbringingitback/wish/628557123 Be less risk averse]]> 2020-06-16 08:22:54 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628557123 Deeper understanding of Nudging theory & behaviour science ambakuthiala https://padlet.com/juliebeusmans/ibfbringingitback/wish/628559261 2020-06-16 08:24:19 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628559261 New media trends tulika3 https://padlet.com/juliebeusmans/ibfbringingitback/wish/628559659 AR / VR in marketing, experiential marketing]]> 2020-06-16 08:24:37 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628559659 Group 3 - Barriers rionita1 https://padlet.com/juliebeusmans/ibfbringingitback/wish/628561750 1. Budget
2. Stakeholder
3. Metric & ROI]]> 2020-06-16 08:25:52 UTC https://padlet.com/juliebeusmans/ibfbringingitback/wish/628561750