Introduction to marketing communications by Monika Tarikaitė https://padlet.com/monika_tarikaite/communications ‘British Heart Foundation: Vinnie - stayin alive!’ en-us 2017-02-08 20:45:28 UTC 2025-10-13 04:53:06 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Planets.png Introduction to the brand monika_tarikaite https://padlet.com/monika_tarikaite/communications/wish/152628376 2017-02-08 21:26:20 UTC https://padlet.com/monika_tarikaite/communications/wish/152628376 Conclusions & recommendations monika_tarikaite https://padlet.com/monika_tarikaite/communications/wish/152628464 2017-02-08 21:26:46 UTC https://padlet.com/monika_tarikaite/communications/wish/152628464 What role might opinion leaders have in the effectiveness of the campaign? monika_tarikaite https://padlet.com/monika_tarikaite/communications/wish/152628728 2017-02-08 21:28:01 UTC https://padlet.com/monika_tarikaite/communications/wish/152628728 How might the BHF case be interpreted through the influencer model of communications? monika_tarikaite https://padlet.com/monika_tarikaite/communications/wish/152628800 2017-02-08 21:28:22 UTC https://padlet.com/monika_tarikaite/communications/wish/152628800 References monika_tarikaite https://padlet.com/monika_tarikaite/communications/wish/153546171 2017-02-13 19:31:01 UTC https://padlet.com/monika_tarikaite/communications/wish/153546171 monika_tarikaite https://padlet.com/monika_tarikaite/communications/wish/153893843  The British Heart Foundation (BHF) mounted a major campaign to tackle the growing childhood obesity crisis based on a clever insight: children like to learn through play. 
 The Yoobot game had a major impact on this hard-to-reach young target audience, with 85% of users saying that it had made them think more about eating better and doing more to keep healthy. ]]> 2017-02-14 23:50:32 UTC https://padlet.com/monika_tarikaite/communications/wish/153893843 monika_tarikaite https://padlet.com/monika_tarikaite/communications/wish/153893943  1961 by a group of medical professionals who were concerned about the increasing death rate from cardiovascular disease. In 1986, the BHF became more involved in public education, and in 1990 moved into rehabilitation. One of its main campaigns has been the Food4Thought initiative, designed to help tackle the UK’s obesity crisis in children. As part of this programme it decided to try and engage with children directly. The result was an entertaining online game called Yoobot, which allowed children to create a miniature version of themselves that they could then play games with, feed and watch it grow older. Showing the direct connection between food and health worked: 85% of the game’s audience said that Yoobot made them think more about what they ate while almo ]]> 2017-02-14 23:51:53 UTC https://padlet.com/monika_tarikaite/communications/wish/153893943 monika_tarikaite https://padlet.com/monika_tarikaite/communications/wish/153894180 "Marketing Excellence 2 BHF Case Study". Marketingsociety.com. N.p., 2017. Web. 14 Feb. 2017.]]> 2017-02-14 23:55:23 UTC https://padlet.com/monika_tarikaite/communications/wish/153894180 monika_tarikaite https://padlet.com/monika_tarikaite/communications/wish/153894284 Because BHF have gained a lot of attention with their project for children health they should keep moving this way but also add project for various age of people. overall, it is a very powerful organisation that has huge impact in health and wellness industry and their project are succeeding.]]> 2017-02-14 23:56:44 UTC https://padlet.com/monika_tarikaite/communications/wish/153894284