Digital Age Exam Question by Dr Ann-Marie Hanlon https://padlet.com/anniehanlondkit/DigitalAge Made with love en-us 2018-04-12 15:13:41 UTC 2018-04-19 12:23:58 UTC hello@padlet.com Critically discuss some of the ways in which has the global network society impacted the way in which the music industry operates. anniehanlondkit https://padlet.com/anniehanlondkit/DigitalAge/wish/251198869 2018-04-12 15:16:30 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251198869 Cian Cowley d00184428 https://padlet.com/anniehanlondkit/DigitalAge/wish/251201658 Synchronization deals
- earn a % of money off licencing fee
- new media (movies, tv, merchandising etc)
- allow artists to earn much more money
-  distribution and reproduction copyright
- streaming copyright (digital)

Can be applied to
  • TV programmes, documentaries, or series.
  • Films and trailers
  • YouTube clips
  • Business Presentations
  • Advertisting (TV, cinema, internet)
  • Video games (computer games) 


Spotify/streaming services
- can monitor users activity to see trends in popular music
- make money off instant, easily accessible music
- performers make money per play, albeit not much money unless extremely popular


]]> 2018-04-12 15:21:06 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251201658 Spike d00187550 https://padlet.com/anniehanlondkit/DigitalAge/wish/251201721 Increased number of niche musical genres.


Allows un-financed musicians a platform for promotion and marketing.


360 deals. Modern day record deal. Artists paid advance $$$. Company takes cut of ALL income, in any media.


The recorded version of the song is still the definitive product. Medium has changed, Youtube, Spotify, etc.


Subscription based music streaming services emerge.

IMRO royalties]]> 2018-04-12 15:21:13 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251201721 Hillzo d00182487 https://padlet.com/anniehanlondkit/DigitalAge/wish/251201741 Promotional impact:
  • free easily accessible promotion. 
  • Easy to reach a bigger audience because access is just as easy for them.
  • Algorithms used for listeners suggestions make browsing bland
  • People are going to less gigs because someone will have it online
Financial impact:
  • Illegal downloads and rate of this happening had huge financial impact on artists (Metallica V. Napster)
  • Streaming leaving artists with next to nothing per play
  • Allows artists to be more independent with distributors being affordable and easy to sign up to
  • Record labels taking more of musicians income with 360 deals
  • Musicians having to pay to play so venues have a sense of security if there isn't good attendance
]]> 2018-04-12 15:21:16 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251201741 Ronan Lynch https://padlet.com/anniehanlondkit/DigitalAge/wish/251201748 •Artists are in a worse postion to bargain for a record deal today therfore the big time reocrd companies are in more control
•Musicans are spending money for online purposes rather than making it which is putting promoters in a more comfortable postion
•The emergence of the 360 deal has changed how labels and musicans deal with eachother
•Streaming sites has become more popular replacing illegal pircacy and physical sales for many previous buyers]]> 2018-04-12 15:21:17 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251201748 Aoife Stafford https://padlet.com/anniehanlondkit/DigitalAge/wish/251202030
- Income from sales of recorded music has fallen 40%. 
- small local groups or genres can become global very quickly. 
- more musicians will be heard.
- IMRO survey 2015, 59% of musicina have to earn money outside of the music industry to survive.
- musicians have to pay to play gigs rather then the other way around. 
- crowd funding- amanda palmer
- recording contracts in the digital age-
  - 360 deal
  - Synchronisation deal
- subscriber sites such as spotify and apple music getting most of the money for artist work, free to play music. 
- music placement. 

]]> 2018-04-12 15:21:43 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251202030 Aileen https://padlet.com/anniehanlondkit/DigitalAge/wish/251202170 Publicity/advertising is global
Social media (promotion)
Steaming sites
- Less CD/Album sales
- Artists get money from these sites

Please don't copy my answers
Artists make money
- Gigs/concerts
- Patreon
- supporting other artists
-cover bands, wedding bands
- Recording contract
- RADIO RADIO RADIO
- Royalties
-Distributor
360 Deals
-New form of Record Deal
-Examples Include:
  - Robbie Williams (EMI 2002)
  - Korn (EMI, Live Nation 2005,2006)
  - Madonna (Live Nation)
-Includes:
- Recording
- Publishing
- Merchandising
- Touring

]]> 2018-04-12 15:21:58 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251202170 Leanne Mullen https://padlet.com/anniehanlondkit/DigitalAge/wish/251202543  
·         Online concerts – twitch – up and coming musicians 
·         Patreon for release of exclusive content 
·         Broader audience online 
·         Viral potential 
·         Insta – following people for follow backs – quicker rate of exposure 
·         Podcasts?  

 

·         Rates of Piracy? – limewire -> spotify/itunes 
·         Closure of music stores (hmv) – selling other products to compensate – collectibles 
·   sales of singles rather than albums 


]]> 2018-04-12 15:22:38 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251202543 Shane d00185094 https://padlet.com/anniehanlondkit/DigitalAge/wish/251202804 - Income from sales declining 
  (How that affects the artists
   and the music industry?)

- Decline in music career in the
  digital age (give example - IMRO
  survey - 59% of respondents earn
  money from outside the music
  industry)

- Another example value of physical
  recorded music sales in Ireland had
  fallen by 25% per annum for the   years
  2010 to 2015 from 72m euros to 33m euros

- Musicians have to pay money rather than
  making it (how does this have an affect 
  on the music industry?)

]]> 2018-04-12 15:23:03 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251202804 Big Themes: anniehanlondkit https://padlet.com/anniehanlondkit/DigitalAge/wish/251211553 1) RECORDING PRACTICES
2) DIGITAL DISTRIBUTION
3) LISTENING PRACTICES - CONSUMPTION
4) NEW INCOME STREAMS (DIGITAL)/ OLD STREAMS DISAPPEAR OR ARE AFFECTED
5) NEW FORMS OF RECORD CONTRACTS & COMPANIES
6) PROMOTION


]]> 2018-04-12 15:38:03 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251211553 Shane - Theme 6 - PROMOTION d00185094 https://padlet.com/anniehanlondkit/DigitalAge/wish/251219292 - Sell Band merchandise
-  Social Media to grow fan base, to launch their own music
- Youtube promos

]]> 2018-04-12 15:51:09 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251219292 SPIKE 1- RECORDING PRACTICES d00187550 https://padlet.com/anniehanlondkit/DigitalAge/wish/251219827 2018-04-12 15:52:05 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251219827 Aileen Theme 4 -INCOME STEAMS https://padlet.com/anniehanlondkit/DigitalAge/wish/251220105 Examples
- Radio (e.g Tune in)
- Steaming sites (e.g Spotify)
- TV/ Film/Game/ Trailers
- Muzak
-Patreon/Kickstarter (online funding campaigns)
- Youtube partner programme (monitisation)
-  Mechanical royalties
- IMRO
- Online sale of music (CD, sheet music)


]]> 2018-04-12 15:52:35 UTC https://padlet.com/anniehanlondkit/DigitalAge/wish/251220105