RKE - Mind map research ideas by Aisling Griffin https://padlet.com/adafinds1/vxrar8w3zxsqsrr3 en-us 2022-10-04 12:16:05 UTC 2025-11-17 10:47:07 UTC hello@padlet.com adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2376930140

https://activity-report-2021.kering.com/pc/files/kering-ra2021-en-01.pdf


]]> 2022-11-09 14:44:55 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2376930140 Campaign 2021 - adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2378844146 2022-11-10 15:41:35 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2378844146 We look at their different strategies for global success and the strengths required to evolve from a home-grown brand to one with global reach. adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388197025 2022-11-17 12:39:40 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388197025 Enterprise adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388210229 2022-11-17 12:49:49 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388210229 In this series of exclusive conversations, we explore the strategies adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388238308 2022-11-17 13:10:12 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388238308 Hoornik starts by saying that key to their success has been the timeless designs the group creates in England, which are also “emotionally engaging”. The brands’ relationships with culture have also helped to augment their reputation abroad. adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388246586 2022-11-17 13:15:41 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388246586 We look at their different strategies for global success and the strengths required to evolve from a home-grown brand to one with global reach. adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388248048 2022-11-17 13:16:43 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388248048 adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388248355 2022-11-17 13:16:57 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388248355 To cultivate relevance by bringing a new form of small-scale, traditional textile skills to China, a market which is itself renowned for traditional textile manufacturing, such as silk weaving and needlework. adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388272157 2022-11-17 13:30:41 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388272157 adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388272917 2022-11-17 13:31:09 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388272917 adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388273866 2022-11-17 13:31:42 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388273866 Heritage positioning has helped to export the brands. “We have been really lucky. Land Rover has a great heritage, similar to Jaguar, and they have been an inspiration to many people around the world… At the same time you need to make sure that your brand is always relevant.” However, he says, the evolution of digital content and the need for brand consistency, should still be based on a unified purpose and strong brand insights. Thinking about the future, Hoornik describes Jaguar Land Rover’s ambitions for electrification, leadership in this space and the challenge of ensuring the core values of the business are translated adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388275819 2022-11-17 13:32:51 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388275819 Harris Tweed operates a unique business model — the brand is actually owned by the people of the Outer Hebrides, so cannot be bought and sold like a conventional commercial entity. It is, effectively, a brand for the people, by the people adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388276501 2022-11-17 13:33:16 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388276501 “We’re a small batch production company. We’re effectively like slow food. We’re slow textiles.” - Margaret A Macleod, sales director, Harris Tweed Hebrides adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388277144 2022-11-17 13:33:41 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388277144 This inspired him to create a brand that would revive the industry and invest in local tradesmanship to reposition English bone china with contemporary designs. adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388277918 2022-11-17 13:34:12 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388277918 Trying to cultivate stewardship with students, harnessing strengths and ideas, many companies are turning to graduate now to conceptualise their business models.. stewardship and maintaining skills for the next generation, describing the graduate programmes . adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388287670 2022-11-17 13:40:12 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388287670 Modernist luxury philosophy, innovations the technology enables are key to staying ahead of the competition and elevating the design of the vehicles adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388288823 2022-11-17 13:40:53 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388288823 Designer, manufacturing, international relationships that have helped the business to evolve. Heritage positioning has helped to export the brands. However, he says, the evolution of digital content and the need for brand consistency, should still be based on a unified purpose and strong brand insights. leadership in this space and the challenge of ensuring the core values of the business are translated adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388290724 2022-11-17 13:41:59 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388290724 Craftmanship, technology, digital innovation, heritage, blurring those worlds to enhance strategy. adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388293266 2022-11-17 13:43:32 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388293266 HOLITION: DIGITAL AGENCY: Jonathon Chippindale I was deeply inspired by HOLITION and their ambitious vision of humanising technology. I loved how multi-disciplinary the team is and I believe the future of all creative industries require this type if think tank to explore, the synthesis of scientists, film makers, mathematicians, UX designers and so on really speak to the creative output they can create. And at the heart of the business is curious minds and innovation. ‘’ the creative team combines analogue and digital design practices to navigate every creative challenge by aggregating visual and academic research and leveraging their multidisciplinary skills, to generate distinctly original concepts and design outcomes’’ I found it inspiring that HOLITION works as an innovation consultant, connecting multiple technologies to push storytelling forward for the brands it works with, each challenge a brand-new project that pushes boundaries, using the world of augmented reality and AI to push Luxury brands into different spheres, testing that digital narrative for marketing and allowing data capture for the brand and new experience for the consumer. I found the concept of non-commercial work captivating brands truly interesting playing to the idea that brands are reaching outside the mainframe of the fashion and commercial disciplines. Jonathon mentioned working with several different brands including Burberry and the development of creating a smorgasbord of ideas making the brand more nebulas bending and twisting their marketing direction to fix that customer, doing this through social media and personalising the digital experience to be more targeted. Jonathon uses heritage brands as an example of a brand that can challenge new ideas, legacy luxury brands have a core heritage that allows them to reimagine storytelling. Ultimately the key finding for HOLITION brings me back to the first part of my refection which is blurring lines between disciplines, stretching brands outside of their own architecture to re define their consumer base, anthropologists, psychologists, and computer scientists making a commercial endeavour less commercial. I loved how diverse the HOLITION team is, interesting source of employees, thinking into the future, harnessing employees direct from university where they are un bias and fresh with innovation and building tools that will measure an emotional response as you go through the journey adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388298012 2022-11-17 13:46:21 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388298012 Enterprise adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388299794 2022-11-17 13:47:15 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388299794 Stewardship - Concept consultancy - graduate - Business Model Strategy adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388312341 2022-11-17 13:54:11 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388312341 University. Enterprise Think Tank adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388313335 2022-11-17 13:54:48 UTC https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388313335 adafinds1 https://padlet.com/adafinds1/vxrar8w3zxsqsrr3/wish/2388507608 Care economy: Rethinking how we live what we do how we value:
 
The Care Collective:
What do we Value – Valuing each other – Dignity in terms 
Verso
Caring economies- communities.
RSA – Royal Society Arts:
Website 
Short Films and animations.
Talking Heads
Journal – Funding (idea of the ground)
Alternative economies- Alternative 
 
Alternative: Caring
New companies
Different ways of working within the client
HERMIOE – EXTENSION REBELLION 
Smartworks – Returns
 
Qualitative research:   Questions you are asking and research questions. Conduct interviews.
Feelings and emotions:
 
Boil it down to one and sub questions:
 
Labours of Love – Madeleine bunting: 
Nice angle - : - Crafting 
Workplace – 
Written piece- Research Journal / Online and Offline.
Different fashion Journals.
Tone and interest
Arts and Humanities – Journal of fashion theory and practice.
LC of Fashion
Fashion Theory 
The journal: Cultural:
Economic and cultural 
Find articles.
 
ACTIONABLE: START:
Literature Review: 
Drafting research question: Sub Question
What am I setting out to do and demonstrate
Research File and add literature review: Critical Literature: ARCHIVE 
200-300 words.
Key words: Help do journal searches
Meet Sarah – 
Special Collections:
Methodology: Qualitative
Short Reflection how it relates to your ideas or not, gap in literature or different interpretation / gaps / problems / thinking’s.
What has been said already 
Asking questions – Ethnography (understanding of cultures and how they operate, participant ethnography) - Anthropology.
Observe people in their work environment: Sabbatical (Interviews)
and different approaches to that
INTERACT - 
SHIRLEY BAKER       - Photography
 
Uncertainty and possibility – Yoko Akama / Sarah Pink / Chanti semaretojo – Bloomsbury (design anthropology) – Co-production approaches to methodology.
Sensory ethnography – In the home: Sarah Pink (culture) 
 
Methodology – Part of creativity
How you do it but underpinned by theory
Primary and secondary – Research article.
 
Methodology: Approach you want to take but informed by a set of methodological theory.
Drawing of theories of gender:  Theories of sustainability.
Different themes in literature review:
SUSTAINABILITY CULTURE ECONOMY 
Mini Thesis.
Limit sources.
Articles – Based on citations.
5-8.000 words.
 
 
 
Promoting organic growth
Strengthening synergies and developing growth platforms
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